The world continues to change at a rapid pace. In many countries, individual mobility remains a focus of political regulation and national industrial policy. The shift in society requires new mobility solutions. Volatility has long become a constant in our everyday business. Markets and consumers alike remain uneasy in these periods of economic uncertainty.
To meet these challenges we formulated our Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company. Since 2007, we have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers.
Our activities will remain firmly focused on the premium segments of the international automobile markets. Our mission statement up to the year 2020 is clearly defined: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility.
|The BMW i8 is ready to revolutionise its vehicle class. As the first sports car with the consumption and emission values of a compact car. The strength of the plug-in hybrid lies, among other factors, in the perfect synchronisation of electric motor and combustion engine, which makes itself apparent in maximum efficiency and dynamics on the road. The first sports car that even accelerates the zeitgeist.|
|Redefining urban mobility means thinking far beyond environmentally-conscious and agile driving. The result: with its visionary design, the BMW i3 design defines the automobile of tomorrow. Its innovative BMW eDrive power train was designed in the scope of the BMW EfficientDynamics technology and is not only locally emission-free, but also offers an incomparable and near-silent driving experience. The intelligent BMW ConnectedDrive Services bring you easily and conveniently to your destination.|
|Powerful and athletic. With the presence of an X model and the athleticism of a coupé. The BMW X6 transcends all limits. Its BMW TwinPower Turbo engines are a potent mixture of dynamics and efficiency, and BMW xDrive helps to bring this power to the street. Outstanding equipment such as the Design Pure Extravagance package, and top-quality materials make sure this car takes centre stage.|