SPORTS MARKETING SURVEYS INC. has extended its relationship with the International Golf Travel Market (IGTM) by confirming their status as the “Official Research Partner” with event organisers Reed Exhibitions.
For the first time in the events history, the scenic banks of Lake Como will play host to the 2014 IGTM, which promises to continue its status as the elect global event for the golf tourism industry when it opens its doors on October 27th, with delegates from all corners of the world converging on the Italian destination.
Leading sports research agency, SMS INC. will once again be present to share key findings from their golf tourism research conducted amongst core golfers in Europe’s largest golfing markets.
The analysis which tracks golf tourism trends year on year, and help reveal the key motivations for golfers when taking a golf break will be presented at the event by SMS INC.’s Senior Manager Richard Payne, with a special focus on the host destination Italy.
Speaking about the upcoming IGTM, Richard commented, “golf tourism is a multi-million pound industry and IGTM is at the forefront of ensuring that all of the key players in the trade com e together to share ideas, socialise and conduct business. SMS INC. is delighted to extend our relationship with the event and deliver insight to help companies provide a product and service that golfers covet. We are especially excited to reveal European golfers’ views on Italy as a golfing destination, and to help the country establish itself as a leader within golf tourism.”
Peter Grimster, IGTM exhibition manager added “we are particularly excited to confirm SPORTS MARKETING SURVEYS INC. as the official Research Partner for IGTM. We are looking forward to the valuable insight that SMS INC. can offer with their well-respected golf tourism research, adding a great deal of credibility to the event at a time when IGTM and the golf travel industry as a whole is moving from strength to strength”.