The PGAs of Europe has announced an initial lineup of Media Partners that will launch the new partner designation and further strengthen the relationships between the Association and key media outlets, organisations and content producers across Europe.
Cutting Edge Golf, GolfBusinessNews.com, Pro Shop Europe, SGB Golf and SPORTS MARKETING SURVEYS INC. (SMS INC.) are the first to be signed up to the new programme, which sees the new Media Partners and the PGAs of Europe work together in a more reciprocal fashion than ever before.
The Media Partnership Programme is designed to formalise new and existing relationships with media bodies and organisations by establishing clear opportunities for working together, as well as ensuring Media Partners are aware of what potential opportunities lie in their cooperation.
The Programme will see Media Partner publications, websites and organisations, and a variety of content they produce, promoted to one of golf’s most discerning audiences – PGAs and their member PGA Professionals – through a variety of media, including the PGA-focused magazine, International Golf Pro News (IGPN). The Programme will also assist partners with the creation and curation of content from the PGAs of Europe and its member PGAs that will be useful and relevant to their own readerships and customers.
“In the past two years we have put a great deal of resource into optimising our communications and as part of that a strong element is the content we are producing online and in our digital magazine, IGPN,” said PGAs of Europe Chief Executive, Ian Randell.
“The programme is designed to enhance our existing, and develop new, relationships with media outlets, publications and all manner of content creators, with a view to assisting the continued advancement of the quality and quantity of the content produced for both parties in a way that is beneficial for all concerned.
“The initial Media Partners that have joined the programme are each well established organisations who bring their own types and styles of content to the table, and will be the first in a number of content creators and aggregators that will assist in providing useful, relevant and interesting content to PGAs and the Member Professionals.”
The Programme will see further Media Partners added over time as the strength and breadth of the content featured on PGAE.com and in IGPN continues to grow and the platforms further cement themselves as vital resources for Member Country PGAs and their members.