Annual Awards

Popular Al Ain International Returns for 7th Edition

14th Jun 2019

Golf Escapes to Host Inaugural Marbella Pro-Am

14th Jun 2019

Vilnius Victory for Elli in Lithuania

1st Jun 2019

Battling Elli Claims Solo Lead in Vilnius

31st May 2019

Kaunas & Elli Lead Inaugural Vilnius Pro-Am

30th May 2019

2018 Ryder Cup Performance Team – Behind the Scenes

16th May 2019

Why Coaching Trips Can Be a Money-Spinner for PGA Professionals

13th May 2019

2020 Abu Dhabi Pro-Am Presented by Troon Golf Opens for Entries

9th May 2019

14th Edition of Aegean Airlines Pro-Am Sets Sights on September

1st May 2019

What Should Golfers Do In the Gym?

15th Apr 2019

PODCAST SPECIAL: #GolfHealthWeek – Dr Roger Hawkes & Dr Andrew Murray, Golf & Health Project

15th Apr 2019

PGAs of Europe Supports ‘pledge and PLAY’ For More Inclusive Golf

11th Apr 2019

Member Country PGAs Gather at Le Golf National for Launch of New PGAs of Europe Project

8th Apr 2019

U.S. Kids Golf Venice Open Achieves World First for Connecting Golf, Sustainability and the Next Generation

7th Apr 2019

Golf Reduces Stress and Improves Mental Health, Says Leading Expert

6th Apr 2019

PGA of Sweden Workshop With James Sieckmann – Open to All PGA Professionals

3rd Apr 2019

Golf Pride® ALIGN® Technology is now available in rubber, hybrid and cord with addition of the Z-Grip® ALIGN® Grip

2nd Apr 2019

PGAs of Europe Support Golf & Health Week, Highlighting How the Sport Helps Wellbeing

2nd Apr 2019

Creating a Positive Development Environment

29th Mar 2019

EDGA Launches ‘pledge and PLAY’ During Golf and Health Week

29th Mar 2019
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IMG Recognised For Services to European Golf With Christer Lindberg Bowl3 min read

Posted on: 21st Dec 2015

World leader in sports, fashion and media, IMG, has received the PGAs of Europe’s Christer Lindberg Bowl in recognition of the company’s services to golf across the past 50 years.

The IMG business has its beginnings firmly set in golf having begun with a handshake between founder, Mark McCormack, and golfing legend, Arnold Palmer, when McCormack took on the management and marketing of Palmer in 1960, laying the groundwork for sports marketing as we know it today.

“We’re hugely appreciative – it’s very clearly for the organisation and I am deeply honoured to be the one who’s lucky enough to be here, but it is genuinely for all the people who work within golf,” said IMG’s Global Head of Golf, Guy Kinnings, who collected the award at the Association’s Annual Gala Awards Dinner supported by Rolex at Gloria Hotels & Resorts in Turkey.

“Everything we do is built around largely the professional game; we’ve managed the players and done that for many years and we’ve now moved into event staging…For us none of that would be happening if it wasn’t for PGA Professionals – the relationship between the players and the pros that teach them and bring them to the game is essential and similarly for us we’re about growing the game.”

IMG’s golfing history rapidly evolved after Mark McCormack’s realisation of the commercial potential of sport.  His promotion of the ‘big three’ of Palmer, Gary Player and Jack Nicklaus was the catalyst for its evolution into the world’s premier sports and lifestyle marketing and management company – with a portfolio of hundreds of sports figures, models, entertainers, celebrities, television properties, artists, musicians, writers, prestigious organisations and world-wide events.

IMG Golf has grown to become a ‘gateway into the golf lifestyle’ working with top players, securing top licensing deals and endorsements, designing courses and managing/owning over 30 of the world’s leading golf events.


The work IMG has done across those various areas of the sport has helped to develop it to a commercial level that many will have thought impossible.  As an organisation, IMG has become a hugely successful global leader that now services many sports and other industries.  But in its success, it has also helped golf to expand to the far corners of the world and generate interest and revenue that has helped the sport grow making the industry stronger for all.

“The company itself has completely changed and we’ve got an astonishingly dynamic management and they are taking the company into different areas that we never imagined,” added Kinnings.  “We’re proud to work with the players and the tournaments that we do, but we now try and be involved in almost every aspect of the sport, whether that’s working with Federations, brands that support the game, academies, junior programmes. Hopefully the game will be in pretty good health in the years to come and that’s certainly something we want to see.”

For more information on IMG visit

For More Information On All of 2015’s Award Winners Visit


For more information and news visit the Annual Congress Hub Page (, follow @PGAsofEurope on Twitter and search the hashtag ‘#AnnualCongress’ or like the PGAs of Europe Facebook Page.

The 2015 Annual Congress and Gala Awards Dinner are supported by Rolex and the Ryder Cup European Development Trust and hosted by Gloria Hotels & Resorts – for more information on the event partners visit