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Golf Pride Unveils its Firmest Grip Ever2 min read


Posted on: 4th Apr 2012

PGAs of Europe Partner, Golf Pride, the No. 1 grip on Tour, has continued to set new standards in its specialised sector by launching , the firmer, stiffest, cord grip the company has ever produced.

The Z-Grip™ Cord grip features a deep “Z” shaped texture pattern that winds vertically around the grip to aid control and moisture management and to maximise responsiveness. This design pattern is complemented with a white end cap and distinctive white body paint.

Specifically designed to reduce twisting at impact, The Z-Grip™ Cord grip, is one of a number of new grips introduced by Golf Pride for the 2012 season. Also new are the New Decade® MultiCompound Whiteout™, the Tour Velvet® 360™, the Tour Velvet BCT® Cord White and the Tour Wrap® 2G® White Midsize.

z-grip_high“Golf Pride has long been a leader in new grip technology, from the invention of the slip-on grip to the introduction of the hybrid category of grips,” said Dan Koehler, Director of Sales and Marketing for Eaton’s Golf Grip Division. “The 2012 line-up offers a grip for every player’s needs, ability and club selection.

“Golf Pride pushes the limits in moulded rubber grips to offer the ultimate feel, feedback, performance and consistency to help golfers play their best.” Golf Pride is by far the most popular grip on all the leading Tours around the world. Over 80% of Tour Professionals re-grip with Golf Pride and none of them is paid to do so.

Being the undisputed leader is not a position the company takes for granted. Like all equipment in golf, grip technology is constantly changing. This year’s new grips have evolved to fit the needs and preferences of all players. With over 60 years of experience, the company’s dedication to performance has never wavered, delivering unsurpassed quality and consistency in all its products.

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents.  The division’s Golf Pride brand is recognised globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen.  For more information, visit www.golfpride.com.

For more information: Adam Roberts (+44(0)1438 718399) adam@gmsgolf.co.uk or Conor Dillon (+44(0)1788 341555),  conordillon@eaton.com