Advancing Associations

What Should Golfers Do In the Gym?

15th Apr 2019

PODCAST SPECIAL: #GolfHealthWeek – Dr Roger Hawkes & Dr Andrew Murray, Golf & Health Project

15th Apr 2019

PGAs of Europe Supports ‘pledge and PLAY’ For More Inclusive Golf

11th Apr 2019

Member Country PGAs Gather at Le Golf National for Launch of New PGAs of Europe Project

8th Apr 2019

[Whitepaper] From High Potential to High Performance

8th Apr 2019

U.S. Kids Golf Venice Open Achieves World First for Connecting Golf, Sustainability and the Next Generation

7th Apr 2019

Golf Reduces Stress and Improves Mental Health, Says Leading Expert

6th Apr 2019

PGA of Sweden Workshop With James Sieckmann – Open to All PGA Professionals

3rd Apr 2019

Golf Pride® ALIGN® Technology is now available in rubber, hybrid and cord with addition of the Z-Grip® ALIGN® Grip

2nd Apr 2019

PGAs of Europe Support Golf & Health Week, Highlighting How the Sport Helps Wellbeing

2nd Apr 2019

Creating a Positive Development Environment

29th Mar 2019

EDGA Launches ‘pledge and PLAY’ During Golf and Health Week

29th Mar 2019

Brand From Within

27th Mar 2019

Learning – And How to Do it Better

26th Mar 2019

PODCAST SPECIAL: LPGA Commissioner, Mike Whan

15th Mar 2019

Coaching Tactics: Part 1 – Exploring an ‘Intelligent’ Approach to Improvement

14th Mar 2019

Block v Random Practice: Read, Plan, Do – How to Optimise Your Practice with Motor Learning

11th Mar 2019

Why Golf Needs Women Players…

8th Mar 2019

love.golf Crosses Borders to Champion Female Participation in Spain

7th Mar 2019

Early Commitments to Women in Golf Charter Show Promise

6th Mar 2019
load more

Golf Pride® Plus4™ Technology extended to the Tour Velvet®, the most popular grip on TOUR1 min read


Posted on: 25th Jan 2019

Golf Pride®, a division of power management company Eaton and an industry leader in grip innovation, today announced it will be broadening availability with a new Tour Velvet Plus4™ grip.

More than 90 per cent of TOUR players build up their grip to promote lighter grip pressure and generate more power. The Tour Velvet Plus4 grips simulate the feel of four-layers of extra tape build-up, creating a larger lower-hand profile that is preferred by TOUR players. In addition to the larger lower-hand profile, the re-engineered grip optimises high-performance materials while maintaining the iconic Tour Velvet feel. The grip maintains the recognised plus-sign texture with an increased dimple-to-surface ratio creating additional traction and enhanced durability.

“More than 80 per cent of TOUR players trust their games to Golf Pride, so we understand the preferences of the best players in the world better than anyone,” commented Golf Pride Product Manager, Bruce Miller. “Hands down, the preferred grip that TOUR players choose to play is the Tour Velvet. We have taken the most popular grip on TOUR over the last two decades and tweaked it slightly based off insights from professionals on how they are customising their performance equipment. Now all players can benefit from this design, while maintaining the trusted feel and performance they’re accustomed to in the Tour Velvet grip.”

For more information on the Tour Velvet Plus4 grip and the entire 2019 Golf Pride product offering, visit www.golfpride.com.