Advancing Associations

Swiss Golf Sport Continues to Invest and Expand its Boundaries

7th Aug 2019

EDGA Player profiles – Daphne Van Houten

5th Aug 2019

Royal Portrush Golf Club Renews Sustainability Distinction Ahead of The Open

24th Jul 2019

The Evian Championship and Rolex Bolster Women’s Golf

23rd Jul 2019

love.golf Founder Announces Research Project on Female Participation

23rd Jul 2019

Step Towards a Healthier Future at The Aberdeen Standard Investments Scottish Open

10th Jul 2019

Free Coaching for Spectators and a Focus On Inclusive Golf at Aberdeen Standard Investments Scottish Open

9th Jul 2019

Training Champions With ETPI – Andrea Pavan

8th Jul 2019

Disabled Golf Champions Aim to Inspire Thousands of New Players

5th Jul 2019

EDGA Player profiles – Johan Kammerstad

2nd Jul 2019

Building a Better Future for Your Public Golf Course

1st Jul 2019

PING signs Viktor Hovland, former world #1 amateur

20th Jun 2019

Golf Pride Wins Grip Count and the 2019 U.S. Open Championship at Pebble Beach

18th Jun 2019

Golf Escapes to Host Inaugural Marbella Pro-Am

14th Jun 2019

Reasons to Celebrate the Health of Golf…

22nd May 2019

“No one moves the needle quite like Augusta…” | Kevin Flynn

16th May 2019

2018 Ryder Cup Performance Team – Behind the Scenes

16th May 2019

Why Coaching Trips Can Be a Money-Spinner for PGA Professionals

13th May 2019

What Should Golfers Do In the Gym?

15th Apr 2019

PODCAST SPECIAL: #GolfHealthWeek – Dr Roger Hawkes & Dr Andrew Murray, Golf & Health Project

15th Apr 2019
load more

Golf Pride® Plus4™ Technology extended to the Tour Velvet®, the most popular grip on TOUR1 min read


Posted on: 25th Jan 2019

Golf Pride®, a division of power management company Eaton and an industry leader in grip innovation, today announced it will be broadening availability with a new Tour Velvet Plus4™ grip.

More than 90 per cent of TOUR players build up their grip to promote lighter grip pressure and generate more power. The Tour Velvet Plus4 grips simulate the feel of four-layers of extra tape build-up, creating a larger lower-hand profile that is preferred by TOUR players. In addition to the larger lower-hand profile, the re-engineered grip optimises high-performance materials while maintaining the iconic Tour Velvet feel. The grip maintains the recognised plus-sign texture with an increased dimple-to-surface ratio creating additional traction and enhanced durability.

“More than 80 per cent of TOUR players trust their games to Golf Pride, so we understand the preferences of the best players in the world better than anyone,” commented Golf Pride Product Manager, Bruce Miller. “Hands down, the preferred grip that TOUR players choose to play is the Tour Velvet. We have taken the most popular grip on TOUR over the last two decades and tweaked it slightly based off insights from professionals on how they are customising their performance equipment. Now all players can benefit from this design, while maintaining the trusted feel and performance they’re accustomed to in the Tour Velvet grip.”

For more information on the Tour Velvet Plus4 grip and the entire 2019 Golf Pride product offering, visit www.golfpride.com.