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GOLF EUROPE Partnership Resumes in New Augsburg Home4 min read


Posted on: 12th Jun 2012

golf_europe_logo_bigThe PGAs of Europe’s partnership with GOLF EUROPE that began in Munich in 1993 is to continue in Germany at the long-established No.1 Trade Fair’s attractive new venue of Augsburg to be staged on September 16-18, 2012.

The news is a great boost for the golf industry across Europe and beyond as exhibitors and potential buyers welcome back the opportunity to plan their merchandising and servicing operation for the year ahead while networking with PGA professionals, high street retailers and the media.

As always the genuinely international show for golf and golfers will feature equip­ment, cloth­ing and ac­ces­sories, product innovations, shop fit­tings, a golf dri­ving range, an in­door putting green, golf-re­lated tourism, golf lit­er­a­ture as well as golf news­pa­pers and pub­lish­ers.

And as a bonus for the domestic and international parade of PGA professionals in attendance there will be the usual wide-ranging GOLF EUROPE educational programme of seminars and workshops presented by specialists in their particular field coordinated jointly by the PGAs of Europe and PGA of Germany.

Like Munich before it, Augsburg offers travel convenience in terms of a shuttle-bus service either from Munich airport, Allgäu Airport Memmingen or the Augsburg mainline station. Augsburg is an attractive, historic city, which visitors will enjoy and find good value in accommodation and restaurants.

Ger­hard Re­iter, head of Messe Augs­burg, was pleased to announce that the PGAs of Europe and the PGA of Germany, with their collective pro­fes­sional ex­pe­ri­ence and ex­per­tise in pro­viding strate­gic organisational as­sis­tance, had joined forces as Partners.  “We are very pleased that GOLF EU­ROPE has found a new home in Augs­burg and that it has found  sound part­ners to take the suc­cess­ful concept for­ward into the fu­ture,” he said.

“At the Messe Augsburg exhibition grounds, we believe we have put the word “show” back into Golf Europe. There will be a stage for speakers and a catwalk, both of which will give manufacturers, buyers and pros additional promotional opportunities. The demonstration area with nets at the end of Hall 3 will create the opportunity to try out the latest equipment and supplement the demo day at the start of the event. Furthermore, we plan on holding “Get into Golf” events across the city basically ensuring that golf takes over Augsburg for this weekend in September” he added.

PGAs of Europe chief executive Ian Randell who has visited the Augsburg site to assess its location and surrounding infrastructure is well satisfied the Augsburg will be a worthy successor to Munich for a golf show that has been endorsed by the association since its inauguration.

“While it was unfortunate that the situation at that time did not allow for GOLF EUROPE to continue in Munich in 2011 we are so pleased that Messe Augsburg has taken on the baton and we firmly believe that the sport and the industry benefits greatly from a trade fair of this nature in mainland, central Europe,” he said.

“We welcome with enthusiasm the opportunity to continue to play our part in GOLF EUROPE and are excited by the additions to increase the “show” and “fun” elements of Golf Europe as well as the prospect of using it to expose and develop the game around the city of Augsburg.”augsburg_aerial_1

Stefan Quirm­bach, Pres­i­dent of PGA in Ger­many, commented: “We are sure that Golf Europe will con­tinue to take shape to meet current and fu­ture re­quire­ments of the PGA of Germany and our members. We are very pleased to be in­volved as a part­ner in GOLF EU­ROPE and we shall be con­tribut­ing our ex­per­tise at the new venue.”

GOLF EU­ROPE was last staged in Sep­tem­ber 2010 when just under 4,000 in­ter­na­tional trade vis­i­tors from 45 countries were in attendance and now, after its one year break, optimism is running high as it restarts with a renewed lease of life in its desirable new surroundings.

10 reasons to sign up:

  • Meet your continental customers in one place, saving travel and time over months
  • Find new customers. An international show for new export opportunities
  • Great venue
  • Historic city, Germany’s third oldest
  • Great Hospitality!
  • Hotel and food prices lower than Munich
  • A revamped show, new format, building on Munich’s appeal
  • Brand new sector for Golf Tourism
  • Demo Day for trade exhibitors
  • The Unexpected. With visitors expected from Russia and Eastern Europe, new customers could be at the next table
  • Hosted buyer scheme to bring key players together with exhibitors