Authors

Authors

Adrian MilledgeAuthor: Adrian Milledge
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Aegean AirlinesAuthor: Aegean Airlines
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Aegean Airlines, a member of Star Alliance, is Greece’s largest airline providing at its inception in 1999 until today, full service, premium quality short and medium haul services.

On 23rd October 2013 AEGEAN acquired Olympic Air; as a result passengers now have increased flight frequencies and connections as well as improved accessibility to Greece’s islands, including some of the more remote, both for visitors and Greeks alike. Total traffic of both companies reached 10,1m passengers in 2014. AEGEAN invests on strengthening its international presence and on supporting the Greek tourism both in Athens and in regional airports. The company´s summer 2015 timetable includes a network of 134 destinations, 100 international in 45 countries and 34 domestic, with 15,400,000 available seats, i.e. 2,4 million more seats than in 2014. The flights will be performed with one of the youngest fleets in Europe, comprising 58 aircraft, after AEGEAN´s recent investment in new additional Airbus A320ceos.  The flight increase will be more intensive in 2015 from the main base of Athens, but shall also cover activities from other 8 bases of the company ( Heraklion, Rhodes, Corfu, Chania, Kos, Kalamata, Thessaloniki & Larnaca). AEGEAN has been honored with the Skytrax World Airline award, as the best European regional airline for 2015. It is the sixth time that the company has received this distinction, the previous being in 2009, 2011, 2012, 2013 and in 2014.

Aegean Airlines has been strongly committed to supporting the development of Golf in Greece and has been successfully organizing, since 2006, the international golf tournament “Aegean Airlines Pro-Am”, which has established itself as one of the most important golf events both in Greece and abroad. Furthermore, Aegean Airlines, is officially named as the “Preferred Airline of the PGAs of Europe”, the “Major Sponsor and Official Carrier” of the PGA of Greece and the “Official Air Carrier” of the Hellenic Golf Federation and the Cyprus Golf Federation respectively. In addition, the company favours air travel for all golfers by offering free of charge carriage of golf bag and equipment for every Golfer.

Visit Aegean Airlines’ Partner Hub Page

PGAs of EuropeAuthor: PGAs of Europe
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Aston WardAuthor: Aston Ward
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Aston is Communications Manager at the PGAs of Europe and is also a PGA of Great Britain & Ireland Professional Member.

You can get in touch with Aston at aw@pgae.com.

Dr. Brian HemmingsAuthor: Dr. Brian Hemmings
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Dr. Brian Hemmings was lead psychologist to England golf during 1997 to 2013. During this time he helped develop the mental skills of the best emerging English golfers including the likes of Ross Fisher, Danny Willett, Tom Lewis, Tommy Fleetwood and Chris Wood.   Brian is author of the book ‘Mental Toughness for Golf: The Minds of Winners’ and also runs Masterclasses for sport psychologists and golf coaches.

Find out more at www.golfmind.co.uk.

‘A Golf Psychology Masterclass by Golf Coaches for Golf Coaches’

Wednesday 16th November 2016, Northampton Golf Club

The speakers see this masterclass as an opportunity to share their unique experiences in working with professional, international amateur, county players and golfers of all abilities over many years.

Fee: £95.00. Fee includes lunch and refreshments. *A reduced fee is available for PGA Assistants. *Please email for group booking rates (3 or more).

**Early Booking Fee**: £85.00. The full amount must be paid by 31st August. Fee includes lunch and refreshments.

Booking Forms & Payment Methods: A booking form with a range of payment options, and extensive venue details can be found at www.golfmind.co.uk/masterclasses-in-sport-and-golf-psychology.

Call now to discuss your Masterclass place on 07908 677660 or e-mail brian@golfmind.co.uk.

Download Masterclass PDF (0.3MB)

BufferAuthor: Buffer
Read more by Buffer

More social media results in less time: It’s possible with Buffer! Share content from anywhere online, manage multiple accounts, collaborate with team members, and see which posts perform best.

Buffer is a tool that can hopefully help out in a few ways. First, you can write a bunch of posts at one time, choose which social profiles to send them to, and then Buffer will spread them out throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. You can also attach a photo, video or animated GIF to any of your posts. Second, since we shorten your links for you, we are able to provide more analytics than if you just were to post to Twitter or Facebook directly. We love to take a look to see what we can learn from these analytics.

A commitment to culture and customers has helped Buffer grow from humble beginnings to now serving more than two million people every day. Our passion for support, happiness and quality flow through everything that we do.

All Buffer plans are 50% off for nonprofits – Find out more: https://buffer.com/nonprofits

Find out more about Buffer at www.buffer.com

Club Inc.Author: Club Inc.
Read more by Club Inc.

Club Inc. delivers unmatched experience and knowledge within the golf sector that provides individuals and organisations with the opportunities and resources needed to succeed. Our directors, staff, associates and contacts come together to work with luxury brands, thus helping to provide a unique lifestyle partnership to sport.

WHAT WE OFFER

Asset Maximisation
Club Management
Executive Search
Sales & Marketing
Video Production
Networking Events
White labelled events
The White Ball Club

Coaching4CareersAuthor: Coaching4Careers
Read more by Coaching4Careers

Coaching4Careers offer personal and career management to meet your needs.  Whether you’re an individual or part of an organisation, you can have access to our services which are tailored to suit your needs. You can then decide whether to talk face to face, online or by telephone.

Our services start with a free, no obligation, career/development health check. We will then put together a bespoke programme for you which is focused on helping you to achieve your potential using services such as coaching workshops, webinars, self-assessment tools and online resources.

For your free career/development health check or to run our career diagnostic tool, simply visit our website: www.coaching4careers.co.uk.

Click Here to Download Details of Online Resources on Offer (PDF)

Click Here to Request Your Free Career/Development Health Check

Corporate Golf MagazineAuthor: Corporate Golf Magazine
Read more by Corporate Golf Magazine

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Find out more and read Corporate Golf Magazine here: www.CorporateGolfMag.com.

Corey Lundberg & Matt Wilson of Curious CoachesAuthor: Corey Lundberg & Matt Wilson of Curious Coaches
Read more by Corey Lundberg & Matt Wilson of Curious Coaches

Our mission at Curious Coaches is to provide actionable insights to other insatiable learners and curious practitioners. There are a ton of great sources online that provide information on the ever-evolving science of coaching golf. At Curious Coaches, our aim is to provide useful information on the art of coaching while revealing useful ways to marry those concepts with the science of coaching golf.

In that pursuit, inevitably we cover topics relating to the business and technical topics that may be relevant to the modern golf coach, but the art is our true focus.

And the content is produced for a pretty specific niche of coaches.  It’s for  passionate learners and seekers of new discoveries and challenges.  And for those that actively seek depth of knowledge and experience.  Those are the people that inspire us and whom we hope to reciprocate back a little inspiration through this site.  If that sounds like you, you’re the ideal reader.

How will our students perform better when it counts and how can we better facilitate lasting learning?  Most of the content here is designed to answer those questions.

There are plenty of places to debate the technical minutia of the golf swing on the interwebs, this just isn’t one of them.  We would rather explore ways to support our students and grow meaningful relationships as we assist them in achieving their performance goals. We are on a constant search for more effective ways to do that and hope to provide the Curious Coaches readers with actionable concepts to explore for their own application.

We post twice a month, with a few bonus posts mixed in every once and a while.  To receive updates on new posts, fill in your email below.  You can also subscribe to the Curious Coaches RSS or follow on @CuriousCoaches Twitter.

Visit CuriousCoaches.com

Cutting Edge GolfAuthor: Cutting Edge Golf
Read more by Cutting Edge Golf

Cutting Edge Golf is the authoritative voice on Golf Fashion, Apparel and Accessories. It is to be a bridge between supplier and retailer, supporting both.

Apart from the obvious difference of putting fashion right at the top of the agenda, our USP is to bring genuine, expert insight to the retailer, boosting knowledge and confidence to revolutionise his/her retail operation in 2014. It’s a big promise, but this is our thing. We don’t write about golf clubs, golf balls, or the golf swing.

The editor is Ben Evans, an experienced journalist who has enjoyed 17 years in the golf industry, including editing Pro Shop Europe magazine and more recently Golf Business Development (GBD) magazine. He is partnered in the project by Grahame Jenkins, a golf fashion expert of 30 years’ experience, who is helping to build a team of golf industry insiders to bring their unique perspectives to the project.

The team at Cutting Edge Golf looks forward to working with you all in the months ahead. If we don’t know you yet, please get in touch. Call Ben on +44 (0)1747 820384 or email him at bevans@cuttingedgegolf.com.

David DunneAuthor: David Dunne
Read more by David Dunne

David Dunne is a performance nutritionist who has worked in elite rugby, football, cycling and Olympic sports. His brother, Paul Dunne, is a professional golfer on the European Tour. Follow David on Twitter at @thenutritionisr.

David KearneyAuthor: David Kearney
Read more by David Kearney

David Kearney is a member of the Professional Golfers Association and has enjoyed a distinguished career as a teaching professional and mentor to many professional and amateur golfers.

David began his playing career at Claremorris Golf club in Co.Mayo, in the west of Ireland and would soon move to The Royal County Down golf club where he began his apprenticeship under the watchful eye of Kevan Whitson. His passion for coaching was further fuelled by watching Kevan teach and handle pupils of varying levels.

2010 saw David take up his current post at Grange Golf Club in Dublin. Home of 2014 Ryder Cup Captain Paul McGinley, Grange and David have worked diligently to improve coaching available to its members and in particular the implementation of a strong junior programme has been one of the major successes in the last 3 years. In 2010 for example the club had 1 girl U-18 years with a handicap and today they have 12 U-16 girls with a Handicap of 35 or less. Similar progress has been made on the boy’s side and part of David’s remit as a representative of the PGA and ILGU is to encourage similar progress at his fellow professional’s club when he speaks at various workshops and training days.

David has been involved in disabled golf with his student Charlie Gannon being the poster boy for what can be achieved. Charlie was very ill in hospital with meningitis in 2010 and lost his left arm from the elbow down, fingers on his right hand and portions of his feet. In his hospital bed, Charlie announced his preferred choice for his new clubs in spite of his condition and we are happy to report 4 years on with the aid of a “Tropman Grip” which replaces his left arm, he has his new clubs and is playing off a 17 handicap in his home club, Castlebar, Co.Mayo.

In a career full of ups and downs, David is very happy in his chosen career and his main professional interest continues to be improving himself and those around him.

David is a speaker at the 2015 Coaches Circle (07/27-29) – Find Out More at http://eur.pe/2015CoachesCircle

Dr Richard BaileyAuthor: Dr Richard Bailey
Read more by Dr Richard Bailey

A philosopher and sport scientist by training, Richard Bailey now shares his time between writing and researching about the relationship between physical, sport and human development.

He has held Professorships in a number of Universities, and he now shares his time between writing and running an independent research company.

He is also a popular public speaker, and has presented to audiences in every continent of the globe. Richard has carried out research for many international and national educational, and sporting organisations, including Nike Inc, the IOC, and the International Council of Sport Science and Physical Education.

He writes a popular blog called ‘Talking Education and Sport’ (http://talkingeducationandsport.blogspot.de), Tweets about sport and learning (@DrDickB), and has a new, regular column on physical activity and the good life for Psychology Today magazine called ‘Smart Moves’. He lives in Berlin, Germany.

Email: baileyrichard1@me.com

Blog: http://talkingeducationandsport.blogspot.de

Twitter: @DrDickB

Emilio DellanzoAuthor: Emilio Dellanzo
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Emma BallardAuthor: Emma Ballard
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Emma Ballard has spent the last 11 years, since graduating, working within the golf industry. Working across different areas of the industry and most recently with Medi8 Limited where she currently holds the role of Head of Digital.

On a day to day basis Emma works with golf brands, companies and clubs to grow their presence and increase their exposure online through social media. She is also part of the England Golf’s Women & Girls Advisory Group and volunteered as an Ambassador for international Women’s Golf Day. She is very passionate about getting more women in golf.

European TourAuthor: European Tour
Read more by European Tour

The European Tour celebrates men’s professional golf on a global stage. In 2017, the European Tour International Schedule features a minimum of 47 tournaments in 26 countries, including eight Rolex Series events, all part of the Race to Dubai.

Celebrating the global connectivity of the European Tour and Dubai, the Race to Dubai is a season-long competition to crown the European Tour’s Number One player, an honour which in 2016 went to Sweden’s Henrik Stenson for the second time, and which since 2009 has also been achieved three times by Rory McIlroy, as well as by Lee Westwood, Martin Kaymer and Luke Donald. Formerly known as the Order of Merit, points are accumulated based on prize money won, with the top 10 ranked players at the end of the season sharing a $5million Race to Dubai bonus pool.

Since its formation in 1972, the European Tour has witnessed 26 Members celebrate a total of 52 Major Championship titles between them, enjoyed ten Members attaining the pinnacle of World Number One and has celebrated its diversity as players from 36 different countries have won on the Tour.

The European Tour also manages the Challenge Tour, which featured 28 tournaments in 22 countries in 2016, and the Senior Tour, which featured 13 tournaments in nine countries in 2016. It is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, The Ryder Cup.

The European Tour broadcasts live coverage of its tournaments to more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. It also enjoys the support of many of the world’s leading business brands with Rolex, BMW, Emirates and Titleist as Official Partners.

Find Out More @ EuropeanTour.com

European Tour Performance InstituteAuthor: European Tour Performance Institute
Read more by European Tour Performance Institute

ETPI was developed by the European Tour’s medical & performance services team to allow golfers of all abilities to make use of the knowledge that has been amassed by the Tour’s performance and medical practicioners over the past 20 years using data from the best players in the world.

“We work at a very select end of the world of golf where we’re fortunate to be working with at the leading edge of everything that’s going on, but there’s a broad base of people that underpin that and we believe that everyone can benefit from these concepts,” explains ETPI Physio unit Director Rob Hillman.

“Globally as an organisation we really want to grow the game and we want to do what we can to support that. For example, bringing our skills and experience to bear at events like this and giving the day-to-day teaching Pros some insight into what we do is great, and we hope give them some useful tools to take away which I think is a very important part of our role.”

Find out more at www.etpi.com

FootJoyAuthor: FootJoy
Read more by FootJoy

FootJoy. It’s about comfort. It’s about performance. It’s about tradition. For nearly 150 years, FootJoy has been committed to creating superior golf footwear, gloves, and accessories that will enhance your on-course experience.

For more information on FootJoy visit www.footjoy.co.uk and follow the brand on twitter at @FootJoyEurope.

Golf Environment OrganizationAuthor: Golf Environment Organization
Read more by Golf Environment Organization

GEO is the international not-for-profit organization dedicated to helping the golf community worldwide improve and credibly demonstrate leadership in sustainability. GEO Certified® is golf’s assurance for environmental enhancement and community contribution, recognizing commitment, performance and continual improvement.

Find out more about GEO at www.golfenvironment.org.

Click Here to Download GEO’s ‘Sustainable Golf Development: Creating a Positive Legacy’ PDF


OnCourse® Programme

The benefits of sustainability for golf businesses are beyond question, the hold-up has been simply where and how to start. In part, because of misconceptions that sustainability must first require study, policy writing and a vast amount of planning.  That doesn’t need to be the case. Today there are a few practical tools available that can take the guesswork and hassle out of sustainability.

A good place to dive in is OnCourse®, a free web-based programme that guides you step-by-step, asking the right questions about the key sustainability hotspots around your course, clubhouse, and maintenance facility. OnCourse® will help you tell the story of the good work you’re already doing and enable you to improve; saving time and money, enhancing the natural qualities of your course, and boosting your reputation. Rather than spending a lot of time in discussions, drafting a detailed policy or developing a sustainability plan, your focus can be on actions that bring immediate benefit.

OnCourse® serves as your policy and plan – a statement of your commitment, and the path to accessing all the benefits sustainability can bring. And, if you would like to, you can use your OnCourse® report to qualify you for GEO Certified®, golf’s international ecolabel and a great platform for communications and publicity.

The programme is free, widely endorsed and only takes a few minutes to sign up at www.golfenvironment.org/oncourse.

Golf & HealthAuthor: Golf & Health
Read more by Golf & Health

The Golf & Health Project is sponsored by the World Golf Foundation to research and provide information on the physical and mental health benefits and disbenefits of golf and is led by Dr. Andrew Murray (PhD Student), Dr. Roger Hawkes (Executive Director) & Steffan Griffin (Communications Department).

You can also find Golf & Health on Twitter at @GolfAndHealth and on Facebook at www.facebook.com/HealthAndGolf.

Find out more at www.golfandhealth.org

GolfBox ProplannerAuthor: GolfBox Proplanner
Read more by GolfBox Proplanner

Take your golf pro business to a whole new level with this easy-to-use management system for the PGA professional on the go.

GOLFBOX PROPLANNER KEEPS TRACK OF YOUR BUSINESS

With GolfBox Proplanner, you completely avoid double bookings and missed agreements.

GolfBox Proplanner includes smart notifications that keep your you updated, on track and secure the time schedule of your business as a PGA Professional, strengthening your awareness and credibility to your customers.

  • Easy and flexible administration
  • Notes on lessons for future reference
  • Resource management for trainers and equipment
  • Book lessons and courses on your mobile device
  • Online payment
  • Synchronize ProPlanner calendar with private calendar
  • Custom website integration
  • Customer database
  • Push notifications

Find Out More at GolfBox.net

Golfbreaks.comAuthor: Golfbreaks.com
Read more by Golfbreaks.com

Golfbreaks.com is the Official Golf Travel Company to the PGAs of Europe and offers great value golf breaks to over 2,000 stunning venues across the UK, Europe, USA and Worldwide. The company was formed in 1998 by Chief Executive, Andrew Stanley, to provide a unique one-stop service that makes booking golf breaks as simple as possible. With more than 16 years’ experience and an expert team that is passionate about golf and travel, we are known for delivering outstanding service, with the reassurance and security of booking with an ABTA and ATOL-bonded travel company.

Our aim is to help golf Pro’s earn extra revenue through golf travel. The Golf Pro Relations Department caters specifically to the needs of today’s Pro organising tuition and social breaks for Pros and their members.Golfbreaks.com also has a winter Pro-Am series for PGAE Pros to compete in for a great prize fund plus the added benefit of hosted Inspection trips, giving PGAs of Europe members the opportunity to visit fantastic resorts across Europe and experience a new golfing venue.

Visit the Golfbreaks.com Partner Hub

GolfBuddyAuthor: GolfBuddy
Read more by GolfBuddy

GolfBuddy is the world’s leading specialist golf Distance Measuring Device (DMD) brand, offering a full range of handheld GPS, watch GPS, audio GPS and laser rangefinders. This multiple award-winning company is at the forefront of distance measuring for golfers and was the first to introduce a Voice product in Europe.

And in 2014, it was the first golf GPS company to launch a handheld model with a large 4-inch smartphone-style screen with the PT4. It’s superfast screen is over 33% bigger than its competitors.

This year, GolfBuddy has also launched the new WT4 lifestyle watch and offers the WT3 sports GPS watch and new VS4 enhanced voice unit.

GolfBuddy creates super-accurate course maps through a commitment to on-foot mapping. Around the globe, teams of professional mappers walk courses to collect ground-verified data and this makes its accuracy unrivalled. GolfBuddy has the largest library of golf course maps of any GPS brand, with over 37,000 courses in more than 135 countries.

All are available to the golfer completely free of charge – without the expensive annual subscriptions or download charges levied by other brands – and the library updates every week.

Visit the GolfBuddy Partner Hub

Golf Business MonitorAuthor: Golf Business Monitor
Read more by Golf Business Monitor

Miklós Breitner is the author of Golf Business Monitor, a golf business blog since 2009 which covers the latest business challenges and initiatives of the golf industry focusing on golf club management and marketing, golf tourism and golf equipment.

Click Here to Find out More at Golf Business Monitor’s Hub Page

GolfBusinessNews.comAuthor: GolfBusinessNews.com
Read more by GolfBusinessNews.com

GolfBusinessNews.com, or ‘GBN’ as many people refer to it, is for the many thousands of people who work in the golf business all around the world.

GBN covers the full range of topics both on and off the course, aiming to supply useful information both quickly and accurately in a format which is easy to use, all whilst being independent of all special interest groups.

Click Here to Visit the GolfBusinessNews.com Partner Hub

Golf EuropeAuthor: Golf Europe
Read more by Golf Europe

Golf Europe, a group of European golf’s major stakeholders, will aim to progress golf’s contribution to European society and the focus it receives within the community. The Europe 2020 strategy, which outlines the European Union’s vision for the 21st century, included sustainability as a key driver for economic growth and resource efficiency.

In this context, Golf Europe’s activities of growing the sport of golf in an environmentally, socially and economically sustainable way are in line and contribute to realising Europe’s 2020 vision.

Golf in the Life ofAuthor: Golf in the Life of
Read more by Golf in the Life of

Golf in the Life of exists to educate and serve golf instructors and coaches all over the world.

As golf instruction has exploded over the past decades there has been a lack of support and education to help the thousands of teachers who attempt to not only help students get better but run their own businesses.

I just wanted to say thank you. Your interviews have completely changed my commute to and from the course. My mind gets sharpened by listening to your interviews and thank you for asking such great questions. I am learning from the instructors answers but also how to ask great questions. Keep up the great work!

Garrett

Let’s get real. There are more people struggling to make $20,000 in a year than those trying to figure out how to get over the 6 figure mark. Here’s the problem with that… $20,000 simply isn’t enough to support a family with, causing more and more instructors to leave and find a new career.

And if more quality instructors and coaches leave the game that means golf is going to remain stale and continue to decrease in popularity.

Golf in the Life of’s mission is two fold. The first to help teachers understand how to be more effective in getting results for students and secondly to be more efficient in their businesses, spending less time and making more money.

We believe that no one person has all the answers so we’ve been interviewing the best and some of the most innovative coaches in the game over the past handful of years so each teacher can find their own beliefs and ideas.

If you ever asked yourself questions like:

  • “How do the best become the best?”
  • “What kind of actions do I need to take to increase PROFIT?”
  • “What kind of programs work for students and my time?”
  • “What do I do to become a top 100 instructor?”

…You’re in the RIGHT place!

Golf in the Life of is dedicated to bringing high quality business, teaching, and coaching information to golf instructors and golf coaches all over the world.

Find out more at www.GolfintheLifeof.com

Golf Management EuropeAuthor: Golf Management Europe
Read more by Golf Management Europe

GMé, a shortened form of Golf Management Europe, delivers the latest news and industry insights from the business of golf through GMé magazine, the GMé e-newsletter and the regularly-updated website www.golfmanagement.eu.com.

Since launching in September 1997, GMé has become one of the most highly respected business magazines in the global golf industry, with 20 years’ experience all dedicated specifically to the business of golf.

Click Here to Visit the GMé Partner Hub

Golf PrideAuthor: Golf Pride
Read more by Golf Pride

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents.  The division’s Golf Pride brand is recognised globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen.  For more information, visit www.golfpride.com or visit us on Facebook at www.facebook.com/GolfPride.

Eaton is a power management company with approximately 97,000 employees. The company provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton sells products to customers in more than 175 countries. For more information, visit www.eaton.com.

Click Here to Visit the Golf Pride Partner Hub

Golf RetailingAuthor: Golf Retailing
Read more by Golf Retailing

GOLF RETAILING launched in 2013 and has quickly become the leading monthly trade magazine serving PGA Professionals working within the UK’s golf clubs and high profile golf retail specialists.  We believe the role of a trade publication is to be a “must read” and that is exactly what GOLF RETAILING has become.

Whilst taking a professional approach to producing a high quality monthly media product we also aim to be a fun read which enlightens and entertains.

Click Here to Visit the Golf Retailing Partner Hub

Golf Science LabAuthor: Golf Science Lab
Read more by Golf Science Lab

There is far to much “mythology” involved in golf.
Most of it has no validity based on research or what’s ACTUALLY going on.

The Golf Science Lab is going to document the truth about golf and bring you the research directly from the scientists and researchers.

We’re talking about all aspects of golf science.

#1 – So you can learn what’s really going on in an entertaining way

#2 – So you can get better results in your game by going to the source.

That’s why we’re talking with academics and researchers and having that be the core of what we do. And then bring in coaches and instructors that understand how to practically apply the research to every day life.

Find out more at www.GolfScienceLab.com

HSBC GolfAuthor: HSBC Golf
Read more by HSBC Golf

HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 7,500 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With assets of US$2,455 billion at 31 December 2010, HSBC is one of the world’s largest banking and financial services organisations. HSBC is marketed worldwide as ‘the world’s local bank’.

For more information on products and services, visit  www.hsbc.com

The Open Championship – Patron

HSBC is a Patron of The Open Championship, one of the world’s preeminent golf tournaments and one of the four golfing Majors.

Our partnership with The Royal & Ancient forms the centrepiece of HSBC’s global golf portfolio.  Based in St Andrews, The R&A is golf’s governing body (excluding the USA and Mexico) and the organiser of The Open Championship.  The R&A acts on behalf of over 30 million golfers in 126 countries, with the consent of 141 organisations from the amateur and professional game.
In conjunction with The R&A, HSBC has partnered with The Golf Foundation in the UK to sponsor the HSBC Golf Roots programme.  This is now the largest and most successful junior golf development project in the British Isles. It targets potential players in urban and inner city areas and uses golf as a basis to foster ‘Skills for Life’, such as honesty and respect.

The Golf Foundation is a registered charity that aims to make it possible for all children and young people to access the sport regardless of their background or circumstance.  It aims to reach one million children per year through the programme.

Ian PeekAuthor: Ian Peek
Read more by Ian Peek

Full-time golf coach and “Sports Coaching” Masters degree student Ian Peek turned professional in 1987.

In the early 1990s Ian played on the Asian, South American and European Challenge Tours before founding the Impact Golf Academy in Germany. In 2005 the Impact Golf Academy was described by the German golf magazine ‘Golf Journal’ as “one of the best equipped teaching facilities in Germany”. In June 2008 the same magazine named Ian as one of the leading 50 golf coaches in Germany.

Ian has developed three successful golf training-aids and his ‘Fault Fixer’, ‘PSP-Perfect Swing Plane’ and “3p” have sold to golf coaches and golfers in over 30 countries worldwide.

Ian has acted as the R&A golf consultant to the Golf Federations of Honduras, Chile and Bangladesh, is a British PGA swing tutor and a qualified PGA tournament referee. On behalf of the PGAsE he has also acted as an advisor to the PGA of Poland.

Ian was made an ‘Advanced Fellow of the PGA of Great Britain & Ireland’ in 2009.

He has previously presented his coaching philosophies and knowledge to colleagues in Holland, Germany, UAE, Ireland, the UK and Czech Republic.

Ian is a speaker at the 2015 Coaches Circle (07/27-29) – Find Out More at http://eur.pe/2015CoachesCircle

Ian RandellAuthor: Ian Randell
Read more by Ian Randell

Ian is Chief Executive of the PGAs of Europe.  You can get in touch with Ian at info@pgae.com.

International Golf Federation (IGF)Author: International Golf Federation (IGF)
Read more by International Golf Federation (IGF)

The IGF was founded in 1958 to encourage the international development of the game and to employ golf as a vehicle to foster friendship and sportsmanship. Recognised by the International Olympic Committee as the official international federation for golf, the IGF is comprised of 133 Federations from 127 countries. The IGF serves as the International Olympic Committee’s recognized International Federation for golf.

Inc.comAuthor: Inc.com
Read more by Inc.com

Inc. is the leading, longest-standing, most trusted brand, focused on serving the needs of the SMB Market from start-up to fully managed organisation.

Inc. is the first to identify entrepreneurs as they are breaking out — introducing them to their peers and ultimately garnering attention from the world at large. You can look at Inc. today to learn about the leaders of tomorrow.

IrishGolfer.ieAuthor: IrishGolfer.ie
Read more by IrishGolfer.ie

Irish Golfer Magazine is a golf magazine for Irish golfers. It focuses on the grass roots of the game in Ireland, includes updates and interviews on the Irish club professional scene, ladies & juniors golf in Ireland as well as the bustling Irish amateur circuit.

In addition it includes feature interviews and tuition from Irish professional golfers as well as more well-known European Tour and PGA Tour professionals. It includes updates and reviews on the latest golf equipment, fashion and travel destinations and also looks at golf clubs and venues in Ireland for golfers to visit.

Visit IrishGolfer.ie

Jack WellsAuthor: Jack Wells
Read more by Jack Wells

Jack Wells is Education Officer (Golf Coaching & Sports Science) for the PGA of Great Britain & Ireland. You can follow Jack on Twitter at @Jackwells009.

James FisherAuthor: James Fisher
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Josh BudzAuthor: Josh Budz
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Jimmy CrawfordAuthor: Jimmy Crawford
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Jeremy DaleAuthor: Jeremy Dale
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Jeremy Dale is the world’s most entertaining switch-hitting trick shot artist and in 2015 won the Villages Golf Entertainer of the Year in Florida. A psychology graduate from Sussex University, he has been a PGA professional since 1989 and since then, his unique show has been seen at all kinds of golf events in 39 countries.

He’d love you to get in touch for any reason, to talk golf, for marketing advice or of course, if you have an upcoming event that needs some quality golfing entertainment! Based at Heythrop Park in Oxfordshire, Jeremy is a brand ambassador for Paradis Golf Hotel in Mauritius and the World Corporate Golf Challenge.

For more information visit www.jeremydale.com.

Jo-Jo Hamer-PhilipAuthor: Jo-Jo Hamer-Philip
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Jonathan BintAuthor: Jonathan Bint
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Jonathan Bint is a HCPC registered Sport Psychologist and has been helping golfers at all levels for over 10-years. He runs an Essex-based consultancy and is a keen golfer, having previously played to scratch. [Jonathan.bint@me.com]

@golfpsychology

Jonathan MannieAuthor: Jonathan Mannie
Read more by Jonathan Mannie

Jonathan is a PGAs of Europe Board Director but has also been Chairman of the Associtation’s Education Committee since 2002, having headed up the PGA of Austria’s education for 12 years prior to this. Jonathan also sits as a Trustee for the Ryder Cup European Development Trust.

Previously he played on the Sunshine and European Tours and after qualifying as a PGA Professional moved into Education and Coaching. He has worked as Regional Coach, Technical Adviser and National Coach for the Austrian Golf Federation as well as being the Swiss National Team Coach.

Jonathan is a speaker at the 2015 Coaches Circle (07/27-29) – Find Out More at http://eur.pe/2015CoachesCircle

Mark TaylorAuthor: Mark Taylor
Read more by Mark Taylor

Mark qualified from Oswestry Golf Club as one of the Trainees of the Year in 1995 after a successful amateur career under coach Alex Lyle. This enabled Mark to establish an extended coaching career overseas predominantly in Switzerland where Mark ran several successful Golf Academies over a period of 12 years.

A return to the UK saw Mark add more diversity to his career by becoming appointed as an England Golf Development Officer in 2010 supporting 34 regional facilities in coaching, membership, recruitment, retention and marketing support.

In 2012 Mark became a PGA Tutor and a further recent appointment as a Golf Development Professional followed for the R&A ‘Working for Golf’ program. Mark continues to coach at his indoor performance studio in Cheshire and retains a passion for coaching working as an England Golf performance coach and England Golf under 14 girls coach. This commitment to coaching and golf development saw Mark awarded with PGA Fellow professional status.

Mel KirkAuthor: Mel Kirk
Read more by Mel Kirk

Mel Kirk is the Founder and Managing Director of Tribal Media (TribalMedia.co.uk), an agency that helps brands engage with bloggers, and has worked with clients such as Kellogg’s, Microsoft, MTV, Samsung and Sky Sports.  Having also been a video blogger for 7 years at Randommel.com, Mel understands the importance that bloggers can play for brands in a world that is ever reliant upon word of mouth recommendations.

Follow Mel on Twitter here: @Tribal_Media / @MelKirk

PGA of AustriaAuthor: PGA of Austria
Read more by PGA of Austria

The PGA of Austria is the association of all recorded in Austria Golf Professionals who have been trained in a globally accepted system of professional golf sport.  The goal and top priority of the PGA of Austria is the continual development of apprentices as golf professionals in order to offer optimal support.

Click Here to Visit the PGA of Austria’s Member Page

PGA of CanadaAuthor: PGA of Canada
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The PGA of Canada was established in 1911 and is the second oldest and third largest professional golf association in the world. The PGA of Canada is a non-profit Association comprised of 3,700 golf professionals across the country. The PGA of Canada develops, promotes, and supports members in living a better life and earning a better living. The Association consists of the National Office located in Acton, Ontario and nine Zone Offices across the country.

Click Here to Visit the PGA of Canada’s Member Page

PGA of DenmarkAuthor: PGA of Denmark
Read more by PGA of Denmark

The PGA of Denmark is the Association for Danish professional golf coaches and players.

The PGA of Denmark was founded in September 1971 by the then approx. 15 professional coaches covering Denmark and teaching Danish amateur golfers. There were then some 25 clubs in Denmark. Today, there are around 188 clubs and over 350 coaches and tour players.

Click Here to Visit the PGA of Denmark’s Member Page

PGA of EstoniaAuthor: PGA of Estonia
Read more by PGA of Estonia

The PGA of Estonia is the lead Professional golf body in Estonia and currently has 7 members working across the country’s 7 courses.

Click Here to Visit the PGA of Estonia’s Member Page

PGA of Great Britain & IrelandAuthor: PGA of Great Britain & Ireland
Read more by PGA of Great Britain & Ireland

Formed in 1901, The PGA has been a significant and responsible influence within the game of golf across the world for well over a century.  Building on the strong foundations of the early Professionals, The PGA continues to play a key role in growing and promoting the game of golf on a global basis for the benefit of all.

As a Members Association, The PGA is responsible for identifying and fulfilling the needs of over 7,500 Members working in more than 60 countries worldwide.  PGA Professionals are key to the continued global success of golf, operating in over 50 different roles – from Club Professionals and course architects to retailers and high performing coaches.

Click Here to Visit the PGA of Great Britain & Ireland’s Member Page

PGA of HollandAuthor: PGA of Holland
Read more by PGA of Holland

The PGA of Holland offers not only education and training but also organises education days and tournaments that count towards the Order of Merit. With excellent career prospects at home and abroad, you are assured of a good job. For international contacts, the PGA Holland is a Member Country of the PGAs of Europe.

Click Here to Visit the PGA of Holland’s Member Page

PGA of NorwayAuthor: PGA of Norway
Read more by PGA of Norway

The Professional Golfers Association of Norway was founded in 2003. Coaches, Players and Coaches form the membership, and it is the role of the PGA to develop and maintain highly qualified coaches and tournament players.

Click Here to Visit the PGA of Norway’s Member Page

PGA of PolandAuthor: PGA of Poland
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PGA Poland, a Golf Instructor Association, is a members’ organization for golf instructors, golf coaches and golf professionals. The PGA Poland ‘s mission is to promote golf, implementing the highest standards in education, raising the level of competitive and represent ethical values resulting from the tradition and history of golf.

Click Here to Visit the PGA of Poland’s Member Page

PGA of South AfricaAuthor: PGA of South Africa
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The Professional Golfers Association of South Africa is a members’ organization of over 500 qualified Club Professionals. The PGA was founded in 1925 and lists amongst its members over the years many of South Africa’s greatest golfers and most dedicated servants of the game.

The PGA is committed to training and serving golf pros whose principal aim is to offer a highly professional service to golfers in all aspects of the game.

Click Here to Visit the PGA of South Africa’s Member Page

PGA of SpainAuthor: PGA of Spain
Read more by PGA of Spain

The first General Assembly of the Association of Teachers and amateur golfers of Spain, was held on April 19, 1972, in the boardroom of the National Institute of Physical Education and Sport in Madrid. This was the first association of professional athletes who represented the country.

Juan Antonio Andreu, President of the Royal Spanish Golf Federation, with the support and legal advice of Vice President, Juan Castresana, shaped the statutes copying and drawing on foreign models.

Click Here to Visit the PGA of Spain’s Member Page

PGA of SwedenAuthor: PGA of Sweden
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The PGA of Sweden is a professional organisation for Golf Professionals. PGA members are professionals and professional women who either through a solid training certified as Club Professionals or games or qualifiers received a ranking on Tour approved as eligible for membership as the Tournament Player. PGA currently has nearly 1,100 members divided into 800 Club Pros and about 300 TPS.

Click Here to Visit the PGA of Sweden’s Member Page

PGA of SwitzerlandAuthor: PGA of Switzerland
Read more by PGA of Switzerland

The Swiss PGA is the umbrella organization of the Golf Professionals in Switzerland. This professional association was founded in 1943 under the original name “Association Suisse des Professeurs de Golf” and now has more than 380 members.

The main tasks of the association include:

  1. The support and advice of the members,
  2. Training as a qualified golf instructor,
  3. Continuing education and training,
  4. Organize tournaments and championships for professionals.

In collaboration with the Swiss Golf Association (ASG), the Association Suisse des Golfeurs indépendants (ASGI) and Migros Golfparks, the Swiss PGA is actively promoting the promotion of golf and new talents.

Click Here to Visit the PGA of Switzerland’s Member Page

PINGAuthor: PING
Read more by PING

Leading golf equipment manufacturer, PING continues to bring game-changing product and performance innovations to golfers around the globe.

Constantly searching for ways to help golfers lower their scores and raise their enjoyment levels, the product development process at PING combines the latest in technology with a team of engineers and researchers whose passion for innovation is equalled only by their love of the game. As the custom fitting pioneer and leader, they are constantly challenging themselves to set new standards.

Every club that leaves the PING factory is assembled and calibrated to precise specifications to ensure golfers receive the full advantage of the technology designed into its products.

Today, under the leadership of Chairman & CEO John A. Solheim, the youngest son of Karsten and Louise Solheim, the company remains family-owned in its quest to develop the most innovative and highest quality golf equipment in the world.

Click Here to Visit the PING Partner Hub

Jan @ PixeldotAuthor: Jan @ Pixeldot
Read more by Jan @ Pixeldot

“Brand should touch every part of the business, in digital, print, and most importantly, the people who are behind the business.”

Jan Rust
Digital Director/Founder

We create compelling brands. Our passion for branding goes beyond beautiful design and into the mind of the consumer. We believe great branding and design strategy should solve problems and position brands to stand out − as well as stand for something.

We love what we do and we know that it shows in our work. We never rest until we provide our clients with what we feel are the perfect solutions to their brand needs. This is because we understand just how passionate business owners and marketeers can be about their brand – and the level of personal investment that goes into it.

Find out more about Pixeldot at www.brandthinking.com

Luke @ PixeldotAuthor: Luke @ Pixeldot
Read more by Luke @ Pixeldot

“Great branding is not a requirement of a successful business, but an essential element for growth. Without a brand a business is walking blind, and we are here to help them find the right path.”

Luke Taylor
Creative Director/Founder

We create compelling brands. Our passion for branding goes beyond beautiful design and into the mind of the consumer. We believe great branding and design strategy should solve problems and position brands to stand out − as well as stand for something.

We love what we do and we know that it shows in our work. We never rest until we provide our clients with what we feel are the perfect solutions to their brand needs. This is because we understand just how passionate business owners and marketeers can be about their brand – and the level of personal investment that goes into it.

Find out more about Pixeldot at www.brandthinking.com

Jan RustAuthor: Jan Rust
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Promote TrainingAuthor: Promote Training
Read more by Promote Training

Promote Training are the first dedicated eLearning provider of golf club management educational courses to the European golf industry.

All eLearning courses by Promote Training offer a practically based, engaging and ultimately rewarding learning experience for the delegate.

Each course has been written by long-standing industry professionals, sharing their experiences, advice and best-practices gained through many years work within the golf industry.

Find out more at www.promotetraining.co.uk

Pro Shop EuropeAuthor: Pro Shop Europe
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Pro Shop Europe is the leading monthly European golf trade magazine, now available as an accessible digital edition. Established in 1984, the publication continues to bring the latest news, views and information first to the European golfing industry.

This monthly industry-only journal is sent to Professional Golfers Association (PGA) qualified professionals and is also widely read by golf retailers and the golf trade generally.

With up to the minute news from the golf trade around Europe, detailed description and pictures of all the new golfing products, a wide range of in-depth features on the golf trade scene, and a comprehensive recruitment section, Pro Shop Europe is unquestionably the number one trade publication.

Pro Shop Europe is the only trade magazine to have a requested readership and be available free of charge to every professional golfer in Europe. The new digital edition, Pro Shop Europedigital means that Pro Shop Europe is now available to a wide audience of golfers around the world.

Click Here to View the Pro Shop Europe Media Partner Page

The R&AAuthor: The R&A
Read more by The R&A

Based in St Andrews, The R&A organises The Open, major amateur events and international matches. Together with the United States Golf Association, The R&A governs the sport worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, Equipment Standards and World Amateur Golf Rankings. The R&A’s working jurisdiction is global, excluding the United States and Mexico.

The R&A is committed to working for golf and supports the growth of the sport internationally and the development and management of sustainable golf facilities. The R&A operates with the consent of 152 organisations from the amateur and professional game and on behalf of over thirty million golfers in 138 countries.

For more information visit www.randa.org.

Riikka HakkarainenAuthor: Riikka Hakkarainen
Read more by Riikka Hakkarainen

Riikka Hakkarainen is a member of the Ladies European Tour and has won 4 Professional Tour-titles around the world so far. She is passionate about golf and fitness and created the Golf Performance Academy and personal training for everyone who is passionate about their game, wants to get results, be fitter and have a healthier lifestyle! Follow Riikka on Twitter at @riikkaontour.

Find out more about the Golf Performance Academy at www.golfperformance.eu

Sarah BennettAuthor: Sarah Bennett
Read more by Sarah Bennett

Sarah is a PGA of Great Britain & Ireland Class AA Professional, and Ladies European Tour player.

She is Head PGA Teaching Professional at Three Rivers Golf Course near Chelmsford, UK, and is one of the most experienced female golf professionals in the UK making extensive use of technology within all aspects of her coaching.

SMS Inc.Author: SMS Inc.
Read more by SMS Inc.

SPORTS MARKETING SURVEYS INC. is an experienced and focused sports research business servicing the sports facility, equipment & sports’ goods industry.

SPORTS MARKETING SURVEYS INC. has been established with the full team from the IFM Sports group who have moved across with the new business ensuring continuity of customer service, sports goods knowledge and experience of the market place & sports research consultancy.

We provide a full research service primarily for sports equipment manufacturers, for federations, retailers and sports venue operators where the general public or members play their sport. Service, solutions and insights will be provided to all those interested in participation rates, equipment and facility usage, sports brand images, retailer & end-consumer satisfaction, operating costs and associated areas.  For more information visit SportsMarketingSurveysInc.com.

It may be easy to say – but it takes focus and effort to do – we build long term relationships with our clients; we work closely & listen to their issues and ensure we understand their requirements before recommending research services and solutions. Our business ethos & promise is built on INVESTIGATION, INSIGHT, ACTION.

  • Our tailored INVESTIGATION will help align your business objectives and evaluation requirements;
  • Our experienced research consultancy will deliver appropriate INSIGHT and results;
  • Our recommendations and suggested solutions will enable you to take considered ACTION.

Visit the SMS Inc. Partner Hub

Click Here to Visit the SMS Inc. Partner Hub

SNAG GolfAuthor: SNAG Golf
Read more by SNAG Golf

SNAG (Starting New At Golf) is an award winning product and recognised coaching programme in the advancement of golf around the world. We are already partners to many European Federations and PGA bodies, many of which are utilising SNAG equipment and programmes as their preferred first touch programme.

SNAG is the ideal way of encouraging families to play, learn and have fun together, and more importantly a soft, safe way of introducing golf whilst providing a leisure activity all can enjoy. Specially adapted equipment featuring oversized club heads, larger balls and fun targets help to ease beginners into the pitching, chipping, putting and full swing skills of the game.

Click Here to Visit the SNAG Golf Partner Hub

Stéphane BachozAuthor: Stéphane Bachoz
Read more by Stéphane Bachoz

Stéphane has dedicated his life to participating at growing the Game of Golf. Using his European Tour Coaching experience he built a complete educational solution around the Triangulaid Concept, which was created by Bill Owens in 1991.

Stéphane is very specialised to “liberate” the Natural Swing of every beginner and those who are “stuck” in their progression, in a very short time.

He was a Consultant for Premium Golf Magazine in France and the UK and he was a Consultant for the LPGA tour on MaChaineSport TV Channel, from 2010 to 2012.

Stephane worked with Bill Owens since 1995 helping him to develop the “Golf Educatif” Project. Thanks to him, he was able to access the High-Level Coaching on the European Tour.

Since 2011, he has been coach to English European Tour player, Philip Golding.  Four Victories in four years since and actually number fiveon the European Senior Tour. He also coaches Cassandra Kirkland and Carolina Martens on the LET and more recently, Marc Farry.

In 2013, with Nicholas Middleton, he created FlowMotion Golf and offers a complete solution to Professionals Teachers to improve their students quickly and efficiently.

  • Zen Putting Mechanic Master Coach
    Action-Types labelled standard Golf 1
    Titleist Performance Institute Certified
    Member and Trainer for the PGA France

Steven OrrAuthor: Steven Orr
Read more by Steven Orr

Steven has been a full time golf coach for 12 years working within Cranfield Golf Academies, where he is now the Director of Coaching.

Over this time he has left no stone unturned in a quest to understand the truth’s as they relate to high performance in both golf and personal achievement .He is currently  close to completing an MSc in sports coaching at The University of Birmingham, where his study is looking at the reflective practices of expert coaches.  His coaching is driven mainly by 3 key questions:

  • How do we most effectively learn the golf swing/develop golf skill?
  • What are the key factors that produce peak performance in the playing environment?
  • How does a golf coach become more expert over time?

He has been exposed to several of the world’s leading coaching minds in a variety of fields. Through his training he has become qualified as a CHEK Certified Golf Biomechanic, PDS Performance Coach, Instinctive Golf Coach, a Faculty member of The Golf Athlete and Trackman Master. He is also a Tutor for the PGA of Great Britain on their foundation degree programme and on the UKCC Level 3 award and works within England Golf as regional coach for the south-east . In media print, Steven is on the instruction staff and is a regular contributor to Golf World magazine. He works or has worked with with golfers of all levels from beginners to national squad players to European and Challenge Tour players.

Steven is a speaker at the 2015 Coaches Circle (07/27-29) – Find Out More at http://eur.pe/2015CoachesCircle

The Coach Learning GroupAuthor: The Coach Learning Group
Read more by The Coach Learning Group

The Coach Learning Group (TCLG) was established in the USA in 2015. We provide Governing Bodies, sports training organizations, coaching providers and coaches with access to learning and support to develop coaching expertise.

TCLG uses research and current best practice to create cutting edge, innovative and tailored coach education programs. Our programs are delivered:

  • on-line
  • in-person
  • though blended approaches and supported practice in the field.

The programs are designed and delivered by co-directors Sue Shapcott and Sarah McQuade.

Find Out More at www.thecoachlearninggroup.com

TitleistAuthor: Titleist
Read more by Titleist

Titleist golf balls, clubs and accessories are validated throughout the game of golf starting with the world’s best players on tour. Products are of superior performance and quality. Golf is all about confidence, in your game and your equipment.

For more information visit www.Titleist.co.uk.

Tony BennettAuthor: Tony Bennett
Read more by Tony Bennett

Tony is the Director of Education & Membership for the Professional Golfers Association’s of Europe, which has the responsibility of over 21,000 golf professionals in 36 member countries worldwide. Tony travels extensively in his role added to which he is an international golf development consultant for the Royal & Ancient Golf Club of St Andrews. He has worked with a many leading golfing organisations and several governments departments while developing innovative and far reaching projects around the World.

Tony started his career as a playing professional, but during his mid twenties Tony’s business acumen became apparent when he developed an innovative on course retail outlet, which later was recognized as being one of the leading golf retail establishments in the UK. Tony became a lecturer at the P.G.A Training School, for business and commerce. Tony has had successful experience in developing coach education frameworks, retail centres, academy structures and learning pathways.

Tony was granted the status of Master Professional in 2006 and has been credited for modernising and contributing to the game of golf in Portugal. He received recognition from the former President of the Republic Dr. Jorge Sampaio in the form of a presidential Order of Merit award.

Tony ClarkAuthor: Tony Clark
Read more by Tony Clark

Tony is CEO of Clark Management Group with a love for the game and what it means to so many people, and has enjoyed working with some incredible people in a range of industries.  Tony is passionate about helping others toward rapid and sustained improvement.

To receive Tony Clark’s “Business Development Series for PGA Pros” contact Tony directly via email at onplane@planeswing.com or by phone on +44(0)1604 830880 or +44(0)7870 562777.

Train UglyAuthor: Train Ugly
Read more by Train Ugly

Train Ugly is the marriage of two concrete foundations of learning: motor learning and growth mindset. We’re going to dive into the science and share these incredibly important principles with you. From there we’ll work together to put these principles into action.

There is a major gap between what the science says about learning and development and the way that most of us approach coaching – it’s our mission to change that.

Growth Mindset

Research pioneered by Stanford Professor, Carol Dweck showing that our mindset and approach to learning have the biggest impact on our development and future success.

Motor Learning

The study of how people learn and develop skill through practice. The science reveals a number of flaws in the “traditional” approach to skill development.

Train Ugly

Applying these principles to practice will create a little chaos, confusion, and ugliness. But they will also help to develop better, more well rounded players who are prepared to perform when it matters most, in a game.

Find out more at www.TrainUgly.com

U.S. Kids GolfAuthor: U.S. Kids Golf
Read more by U.S. Kids Golf

U.S. Kids Golf, LLC was started in 1996 as a solution to the problem its founder, Dan Van Horn, experienced when trying to get his children, ages 5 and 8, into golf. “They were enthusiastic at first, but their interest quickly dropped. They weren’t having fun,” Van Horn recalls. At the time, I didn’t realize that cutoffs and junior clubs were so heavy; they were not only hurting my kids’ swings, but also their desire to play.”

That’s when the former golf professional and engineer began developing Ultralight kids clubs, which were designed to be 25% lighter than adult and most junior clubs, and he formed the company, U.S. Kids Golf. Since then, parents and pros around the world have seen the incredible difference that lightweight and correctly fit clubs have made in their young player’s swing and enthusiasm for the game. Today, the company is the world’s leading provider of equipment.

Click Here to Visit the U.S. Kids Golf Partner Hub