Advancing Associations

PGAs of Europe Support Golf & Health Week, Highlighting How the Sport Helps Wellbeing

19th Mar 2019

PODCAST SPECIAL: LPGA Commissioner, Mike Whan

15th Mar 2019

Coaching Tactics: Part 1 – Exploring an ‘Intelligent’ Approach to Improvement

14th Mar 2019

Block v Random Practice: Read, Plan, Do – How to Optimise Your Practice with Motor Learning

11th Mar 2019

Why Golf Needs Women Players…

8th Mar 2019 Crosses Borders to Champion Female Participation in Spain

7th Mar 2019

Early Commitments to Women in Golf Charter Show Promise

6th Mar 2019

GolfBox ProPlanner Statistically Proves That Lessons Improve Game Performance

20th Feb 2019

Sean Foley – Coaching Philosophy, Justin Rose, and the Sacrifices Coaches Make for Tour Life…

19th Feb 2019

Golf Pride® Plus4™ Technology extended to the Tour Velvet®, the most popular grip on TOUR

25th Jan 2019

PING Introduces G410 Drivers With Movable-Weight Technology

25th Jan 2019

PING Introduces G410 Fairway Woods, Hybrids & Crossovers

21st Jan 2019

PING Introduces G410 Iron, More Compact Distance Model

21st Jan 2019

South African Golf Development Board Recognised with President’s Award

18th Jan 2019

Sweden’s ‘Voice of Golf’, Göran Zachrisson, Wins Special Recognition Award

15th Jan 2019

Olazábal Honoured with PGAs of Europe’s Lifetime Achievement Award

14th Jan 2019

Kearney Claims Famed 5-Star Professional Award

9th Jan 2019

Renton Laidlaw Lands PGAs of Europe Special Recognition Award for Services to Golf Journalism

8th Jan 2019

Acclaimed Putting Coach, Phil Kenyon, Wins 2018 PGAs of Europe John Jacobs Award for Teaching & Coaching

7th Jan 2019

Thomas International Join Growing PGAs of Europe Supplier Group

6th Dec 2018
load more

Why Golf Needs Women Players…2 min read

Sue ShapcottAuthor: Sue Shapcott

Posted on: 8th Mar 2019

I believe the golf industry wants to increase female golf participation because it is the right thing to do. Equal participation rates mean that both women and men benefit from the game. However, even if the motivation to drive more women to the game isn’t benevolent, there are pragmatic reasons why the golf industry should care about female golfers…

1. More Customers

The European Golf Course Owners Association (EGCOA) undertook a project that examined the future of European Golf – Vision 20/20. The report suggested that the industry has been short-sighted by ignoring women. Women make up 50% of the population who are potential golfers (

Women now hold more than 50% of managerial positions and account for over 50% of college graduates. Women are financially independent and will spend money playing golf if golf welcomes them.

2. The World is Changing and Golf Should Too

If golf wants to stay relevant, it needs to change with the times. Golf is more appealing to people, including millennials, when it is diverse.

This argument is made in Sweden’s Vision 50/50 project that aims to equalize the number of men and women playing golf ( By creating a culture that is equitable and open, not exclusive, golf has a brighter future.

3. Funding

Sport is seen as a force for good that benefits society. Consequently, governments have an interest in sports. Funding of sports now focuses as much on diversifying participation as high performance. Therefore, if golf’s governing bodies want to receive government funding, they must increase female participation in the game.


There is no question that golf needs women participants. What is less clear is whether women need golf. This topic will be addressed in the next issue. By understanding why golf needs women, and why women need golf, the industry can start breaking down barriers that have discouraged women from playing the game.

Sue ShapcottAuthor: Sue Shapcott

Sue Shapcott is a member of the British PGA. She is a former Curtis Cup and European Tour Player. Sue moved to the United States in 2000 to work for Hank Haney in Dallas, TX. She has a Master’s degree in Educational Psychology, and a PhD in Education from the University of Bath. Sue’s research explores the role of golf coaches in recreational golfer motivation. She now lives in Madison, WI and owns a golf coaching business that provides golf instruction to public golf courses.