Advancing Associations

South African Golf Development Board Recognised with President’s Award

18th Jan 2019

Sweden’s ‘Voice of Golf’, Göran Zachrisson, Wins Special Recognition Award

15th Jan 2019

Olazábal Honoured with PGAs of Europe’s Lifetime Achievement Award

14th Jan 2019

Kearney Claims Famed 5-Star Professional Award

9th Jan 2019

Renton Laidlaw Lands PGAs of Europe Special Recognition Award for Services to Golf Journalism

8th Jan 2019

Acclaimed Putting Coach, Phil Kenyon, Wins 2018 PGAs of Europe John Jacobs Award for Teaching & Coaching

7th Jan 2019

Thomas International Join Growing PGAs of Europe Supplier Group

6th Dec 2018

PGA of Botswana and PGA of Nigeria Join PGAs of Europe Membership

5th Dec 2018

Global Consensus for Golf in the Race to Tackle Physical Inactivity

17th Oct 2018

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Why Coaching Trips Can Be a Money-Spinner for PGA Professionals

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GolfBox ProPlanner Statistically Proves That Lessons Improve Game Performance

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‘Académie PGA’ Brings PGA Professional Expertise to Ryder Cup Fans

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The R&A and USGA to Engage Global Golf Community in Distance Insights Project

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The Big Golf Pride Regripping Survey Goes Live

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Sean Foley – Coaching Philosophy, Justin Rose, and the Sacrifices Coaches Make for Tour Life…

5th Sep 2018

US Kids Venice Open Brings Sustainability To Young Golfers

21st Aug 2018

Europe Announces Team for Junior Ryder Cup

21st Aug 2018

Jamie Gough (PGA of South Africa) – 2018 Open Championship

21st Jul 2018
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[PODCAST] Actionable Social Media Trends and Stats to Help Guide Your Marketing in 20172 min read

BufferAuthor: Buffer


Posted on: 7th May 2017

We are excited to share our third, very special bonus podcast episode with you on important social media trends and stats going into 2017!

Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. Get to know the hosts Hailley, Kevan, & Brian a bit better as they share thoughts on the future of social media – complete with actionable takeaways and useful insights.

This week we’re chatting all about our brand new State of Social Media 2016 Report! 3 major trends emerge from the study, including the peak of video marketing, Facebook remaining atop the pack, and the importance of customer service on social media.

A huge thank you to all of you for joining us every week for brand new episodes. We appreciate you taking the time to listen and for your amazing support over the last few weeks. We’d love to hear from you on iTunes or using the hashtag #bufferpodcast on Twitter.

“That’s what I see social media in 2017 being – Understanding why you’re there and then creating something awesome for the people that you’re hoping to reach on that channel.”

3 Themes That Stood Out to Us From the Survey

Theme #1

The first takeaway is that video is on the rise and about to hit the peak. If you ever wanted to get into video marketing, now is the time to do so! We found that there are some inherent challenges that people are experiencing that are keeping them from fully joining.

Theme #2

No one has really left Facebook like everyone was saying might happen once organic reach dipped. From our study, about 9 out of every 10 marketers use Facebook and 9 out of 10 use Facebook Ads. I think some of the response to the dip in organic reach is people moving to Facebook Ads. So, marketers finding a way to make the most of that giant network.

Theme #3

Only 1 in 5 survey respondents – so 1 in 5 brands, 1 in 5 marketers – use social media for customer support. And that was shockingly low for me. At Buffer customer support has been very key to us and it has been key for a lot of the brands that we admire. That feels like a really neat opportunity for brands to stand out.

BufferAuthor: Buffer
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A commitment to culture and customers has helped Buffer grow from humble beginnings to now serving more than two million people every day. Our passion for support, happiness and quality flow through everything that we do.

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