Advancing Associations

South African Golf Development Board Recognised with President’s Award

18th Jan 2019

Sweden’s ‘Voice of Golf’, Göran Zachrisson, Wins Special Recognition Award

15th Jan 2019

Olazábal Honoured with PGAs of Europe’s Lifetime Achievement Award

14th Jan 2019

Kearney Claims Famed 5-Star Professional Award

9th Jan 2019

Renton Laidlaw Lands PGAs of Europe Special Recognition Award for Services to Golf Journalism

8th Jan 2019

Acclaimed Putting Coach, Phil Kenyon, Wins 2018 PGAs of Europe John Jacobs Award for Teaching & Coaching

7th Jan 2019

Thomas International Join Growing PGAs of Europe Supplier Group

6th Dec 2018

PGA of Botswana and PGA of Nigeria Join PGAs of Europe Membership

5th Dec 2018

Global Consensus for Golf in the Race to Tackle Physical Inactivity

17th Oct 2018

love.golf Crosses Borders to Champion Female Participation in Spain

16th Oct 2018

Why Coaching Trips Can Be a Money-Spinner for PGA Professionals

15th Oct 2018

GolfBox ProPlanner Statistically Proves That Lessons Improve Game Performance

14th Oct 2018

‘Académie PGA’ Brings PGA Professional Expertise to Ryder Cup Fans

1st Oct 2018

The R&A and USGA to Engage Global Golf Community in Distance Insights Project

19th Sep 2018

Maintaining the Most Important Members…

6th Sep 2018

The Big Golf Pride Regripping Survey Goes Live

6th Sep 2018

Sean Foley – Coaching Philosophy, Justin Rose, and the Sacrifices Coaches Make for Tour Life…

5th Sep 2018

US Kids Venice Open Brings Sustainability To Young Golfers

21st Aug 2018

Europe Announces Team for Junior Ryder Cup

21st Aug 2018

Jamie Gough (PGA of South Africa) – 2018 Open Championship

21st Jul 2018
load more

[PODCAST] 6 Ways to Leverage Social Media & the Internet in Your Job Search4 min read

Aston WardAuthor: Aston Ward


Posted on: 1st Nov 2016

In the 21st century the job-seeking process is complex and quick.  A career path can present itself to you in the blink of an eye, and can disappear just as quickly.

The development of platforms such as LinkedIn have shown that it is not just a paper CV that shows off who you are and what you can do.  It’s now possible to find out every bit of detail needed about a potential employee to make an educated decision as to whether they should get a job or not.

It is widely accepted that employers will likely Google an applicant as soon as they get their name.  What comes up in the search can be a window into their lives – whether you like it or not.  To ensure your results are ones that play in your favour, here are some tips to promote yourself better online and ensure a search of your name makes it more likely that you will be hired…

1. Google Yourself

The best place to start – do what an employer might do (ideally on a different computer than your own to see what someone else might see).

This will show you what they might see and could give you a good place to start when identifying where you are visible and what you should do about it.

2. Optimise Your LinkedIn Profile (Or Create One First!)

Firstly, if you are not on LinkedIn then you’re doing it wrong. Join LinkedIn.  It is a fantastic [FREE] resource where you can lay down as much or as little information about yourself, connect with people you know and people you want to know, and ultimately use as a live, digital and interactive CV.

Second, make sure your profile is complete using LinkedIn’s built-in step-by-step guide, add a great photo and take your time on your bio.  Then get connecting – sync your account with your phone or contacts and start by adding people you know.  Then once you have a network the platform will automatically start suggesting jobs and new connections for you – then you can start to action these connections and see where leads might come from.

3. Write a Blog

What better way to express yourself and show-off your expertise and knowledge in your area than writing about it.  You can write anything you want and tailor it to your intended are of work to show a) that you care about what you do/want to do, b) are knowledgeable and have an opinion on it, and c) you are computer/digitally savvy enough to get out there and set it up [but don’t worry it’s actually pretty easy to do with services such as WordPress and Tumblr].

4. Check Your Settings

Go through all of your social accounts and check your privacy settings – you may be happy for someone to discover your Facebook profile through a Google search, but are you happy that they can look at your 10-year old photos from University parties? Probably not.

Settings can often be tucked away or a little tough to root out, but platforms nowadays have great flexibility and control for their users when it comes to privacy – take time to work out what the different on and off switches mean.

5. Make the Most of Your Biography

Your Twitter bio, LinkedIn short biography and any other place where you can add a public biography are what people will see first.  Take time to make this as good as possible – you shouldn’t judge a book by its cover, but people often do anyway so make sure yours looks great.

6. Reverse Engineer The Search

Work out what an employer might look at that is connected to you – go through the process yourself and make sure everything is as you wish at each stage of a search.  Think about what they want to see and tailor your profiles to that.

Plus, turn the tables on a potential employer and look at their company profiles, connect with people from that company, or even explore their LinkedIn profiles.  They will no doubt do it to you, so you can do it to them.  Going into an interview with knowledge and info on the bosses, co-workers or interviewees will almost certainly be useful in your search.

This article originally featured in International Golf Pro News. Visit the IGPN Page to find out more and subscribe for free.

Aston WardAuthor: Aston Ward
Read more by

Aston is Communications Manager at the PGAs of Europe and is also a PGA of Great Britain & Ireland Professional Member.

You can get in touch with Aston at aw@pgae.com.