Advancing Associations

“No one moves the needle quite like Augusta…” | Kevin Flynn

16th May 2019

2018 Ryder Cup Performance Team – Behind the Scenes

16th May 2019

Why Coaching Trips Can Be a Money-Spinner for PGA Professionals

13th May 2019

What Should Golfers Do In the Gym?

15th Apr 2019

PODCAST SPECIAL: #GolfHealthWeek – Dr Roger Hawkes & Dr Andrew Murray, Golf & Health Project

15th Apr 2019

PGAs of Europe Supports ‘pledge and PLAY’ For More Inclusive Golf

11th Apr 2019

Member Country PGAs Gather at Le Golf National for Launch of New PGAs of Europe Project

8th Apr 2019

[Whitepaper] From High Potential to High Performance

8th Apr 2019

U.S. Kids Golf Venice Open Achieves World First for Connecting Golf, Sustainability and the Next Generation

7th Apr 2019

Golf Reduces Stress and Improves Mental Health, Says Leading Expert

6th Apr 2019

PGA of Sweden Workshop With James Sieckmann – Open to All PGA Professionals

3rd Apr 2019

Golf Pride® ALIGN® Technology is now available in rubber, hybrid and cord with addition of the Z-Grip® ALIGN® Grip

2nd Apr 2019

PGAs of Europe Support Golf & Health Week, Highlighting How the Sport Helps Wellbeing

2nd Apr 2019

Creating a Positive Development Environment

29th Mar 2019

EDGA Launches ‘pledge and PLAY’ During Golf and Health Week

29th Mar 2019

Brand From Within

27th Mar 2019

Learning – And How to Do it Better

26th Mar 2019

PODCAST SPECIAL: LPGA Commissioner, Mike Whan

15th Mar 2019

Coaching Tactics: Part 1 – Exploring an ‘Intelligent’ Approach to Improvement

14th Mar 2019

Block v Random Practice: Read, Plan, Do – How to Optimise Your Practice with Motor Learning

11th Mar 2019
load more

[PODCAST] 6 Ways to Leverage Social Media & the Internet in Your Job Search4 min read

Aston WardAuthor: Aston Ward


Posted on: 1st Nov 2016

In the 21st century the job-seeking process is complex and quick.  A career path can present itself to you in the blink of an eye, and can disappear just as quickly.

The development of platforms such as LinkedIn have shown that it is not just a paper CV that shows off who you are and what you can do.  It’s now possible to find out every bit of detail needed about a potential employee to make an educated decision as to whether they should get a job or not.

It is widely accepted that employers will likely Google an applicant as soon as they get their name.  What comes up in the search can be a window into their lives – whether you like it or not.  To ensure your results are ones that play in your favour, here are some tips to promote yourself better online and ensure a search of your name makes it more likely that you will be hired…

1. Google Yourself

The best place to start – do what an employer might do (ideally on a different computer than your own to see what someone else might see).

This will show you what they might see and could give you a good place to start when identifying where you are visible and what you should do about it.

2. Optimise Your LinkedIn Profile (Or Create One First!)

Firstly, if you are not on LinkedIn then you’re doing it wrong. Join LinkedIn.  It is a fantastic [FREE] resource where you can lay down as much or as little information about yourself, connect with people you know and people you want to know, and ultimately use as a live, digital and interactive CV.

Second, make sure your profile is complete using LinkedIn’s built-in step-by-step guide, add a great photo and take your time on your bio.  Then get connecting – sync your account with your phone or contacts and start by adding people you know.  Then once you have a network the platform will automatically start suggesting jobs and new connections for you – then you can start to action these connections and see where leads might come from.

3. Write a Blog

What better way to express yourself and show-off your expertise and knowledge in your area than writing about it.  You can write anything you want and tailor it to your intended are of work to show a) that you care about what you do/want to do, b) are knowledgeable and have an opinion on it, and c) you are computer/digitally savvy enough to get out there and set it up [but don’t worry it’s actually pretty easy to do with services such as WordPress and Tumblr].

4. Check Your Settings

Go through all of your social accounts and check your privacy settings – you may be happy for someone to discover your Facebook profile through a Google search, but are you happy that they can look at your 10-year old photos from University parties? Probably not.

Settings can often be tucked away or a little tough to root out, but platforms nowadays have great flexibility and control for their users when it comes to privacy – take time to work out what the different on and off switches mean.

5. Make the Most of Your Biography

Your Twitter bio, LinkedIn short biography and any other place where you can add a public biography are what people will see first.  Take time to make this as good as possible – you shouldn’t judge a book by its cover, but people often do anyway so make sure yours looks great.

6. Reverse Engineer The Search

Work out what an employer might look at that is connected to you – go through the process yourself and make sure everything is as you wish at each stage of a search.  Think about what they want to see and tailor your profiles to that.

Plus, turn the tables on a potential employer and look at their company profiles, connect with people from that company, or even explore their LinkedIn profiles.  They will no doubt do it to you, so you can do it to them.  Going into an interview with knowledge and info on the bosses, co-workers or interviewees will almost certainly be useful in your search.

This article originally featured in International Golf Pro News. Visit the IGPN Page to find out more and subscribe for free.

Aston WardAuthor: Aston Ward
Read more by

Aston is Communications Manager at the PGAs of Europe and is also a PGA of Great Britain & Ireland Professional Member.

You can get in touch with Aston at aw@pgae.com.