Galvin Green and Golfbreaks.com, two of the best-known names in golf, have formed a strategic partnership to combine promotional efforts to engage with core golfers wherever and whenever they choose to play.
Golfbreaks.com is Europe’s leading specialist golf travel company, having arranged golf trips at home and abroad for more than 1.5 million British golfers during the past 17 years. While since it was founded in 1990, Galvin Green has become the leading premium golf clothing brand in Europe, with almost 50% value share of the waterproof sector in the UK & Ireland*.
The partnership between Golfbreaks.com and Galvin Green embraces various forms of customer communication across events, sports marketing, smartphone apps and social media platforms.
“From our very first meeting we quickly realised that there were many synergies between our two businesses,” said Greg Pearse, Managing Director of Galvin Green UK & Ireland. “We’re both extremely passionate about helping golfers enjoy playing anywhere in the world and at any time. Now we plan to combine resources and ideas to deliver exciting new opportunities to those who are serious about their golf.”
Commenting on behalf of Golfbreaks.com, Chief Marketing Officer Keith Mitchell said: “We are delighted to be partnering with Galvin Green and look forward to a long and prosperous relationship with them. Like Golfbreaks.com, Galvin Green is a brand that is synonymous with quality and expertise in the UK, Scandinavia and beyond, and we are all very excited about working together on a range of joint initiatives.”
One of the first expressions of new joint activity sees more than 70 members of the Golfbreaks.com customer service, sales and marketing team wearing Galvin Green clothing.
Each brand shares a close association with this year’s Ryder Cup contest at Hazeltine National and will be working to maximise the connection, especially as they both operate in the United States’ marketplace. Recently, Golfbreaks.com also entered the Scandinavian market with golfing holiday offers to Swedish and Danish golfers, while Galvin Green runs its global operation from Växjö, central Sweden.
As Official Team Supplier of Weatherwear to the 2016 and 2018 European Ryder Cup teams, Galvin Green will be providing Europe’s leading players with rainwear and Windstopper garments for the first time this September.
Currently, Golfbreaks.com is offering comprehensive travel packages to the 2016 Ryder Cup contest in Minnesota, including tickets to practice days and matches, flights, a 5-night stay, plus bespoke trips for increasingly popular group bookings.
For more information about Galvin Green and its latest Multi-layer Concept collection, visit www.galvingreen.com
Details of the Golfbreaks.com 2016 Ryder Cup packages can be found at www.golfbreaks.com/ryder-cup.
*Source: Golf Datatech figures for January 2016