BMW & PGAs of Europe Continue Advancement in Europe2 min read

Posted on: 15th Aug 2017

German automobile manufacturer, BMW, and the PGAs of Europe have extended their Corporate Partnership, continuing the successful relationship that has had a positive impact throughout the Association’s 35 Member Countries.

The partnership has proven to be ground-breaking for the Association, generating direct business for BMW within their VIP Sales Programme, predominantly through the development of an exclusive PGA Professional Member offer and hub page for PGA Professionals to access.

The partnership is another way in which BMW support golf, complementing the partnership with Ryder Cup Europe, title sponsoring Professional tournaments, the BMW Golf Cup International, amongst other activities that show how golfers are very much a key demographic for them.

BMW continue to have excellent relationships with Member Country PGAs such as the PGA of Great Britain & Ireland, PGA of Germany and PGA of Switzerland, and have since developed new national partnerships in Holland, Czech Republic, Slovenia and Poland.

These national relationships allow BMW to touch golf on not only a pan-European scale but also locally in various countries, further benefitting the PGAs and ultimately their individual Professionals.

The PGA Professional offer is open to any PGA Professional member of a PGAs of Europe Member Country and entitles them to access to the BMW International VIP Sales Programme, giving benefits such as individual assistance from a personal VIP contact, preferential terms and conditions, invitations to exclusive events, and delivery at any BMW or MINI dealer within Europe or at BMW Welt in Munich.

“In the past few years our relationship with the PGAs of Europe has continued to develop and we have enjoyed working closely with the Association and its Member Country PGAs,” said Christian Masanz, Head of BMW Golfsport Marketing. “The partnership helps to strengthen our global engagement in golf and in particular with PGAs and their PGA Professional Members.”

“Historically most of our partnerships have been about brand association and communication,” said PGAs of Europe Chief Executive, Ian Randell. “These things continue to exist but we are acutely aware of the need for our corporate partnerships to be exactly that – a partnership that directly benefits each other’s businesses.

“We were delighted to be able to attract BMW to join our Corporate Partner family and it has been a pleasure to see that not only have both sides gained great value from the relationship but also many of our Member Country PGAs have benefited directly too.”

For more information visit