PGAs of EuropeTravel – PGAs of Europe http://www.pgae.com Home of the PGAE Mon, 13 Nov 2017 15:53:38 +0000 en-gb hourly 1 https://wordpress.org/?v=4.8.3 Mobile Technology and Future of Travel http://www.pgae.com/ask/mobile-technology-and-future-of-travel/ Sun, 16 Apr 2017 04:21:44 +0000 Inc.com http://www.pgae.com/?p=12860 For many hotel and attraction owners, capitalizing on summer activities is essential for remaining in the black for the rest of the year.]]>

Peter Roesler is the president of Web Marketing Pros and has an extensive background in marketing online, such as social media, paid search, content marketing, and SEO. Full bio.

@webmarketing007


Research suggests mobiles and millennials are changing the way we travel

For many hotel and attraction owners, capitalizing on summer activities is essential for remaining in the black for the rest of the year. The internet and mobile technology have dramatically changed the way people search for and make travel arrangements. This article will discuss recent research that gives business owners clues to reaching traveling customers in the digital age.

According to research from Hotels.com, millennials comprise 32 percent of US travelers, and are the fastest-growing age segment in travel. This techno-savvy group is changing the way hotels, restaurants and entertainment venues. For example, about one in four (25%) millennials who book hotels does so via a mobile device. The data cited also suggests that mobile marketing can be effective at getting last minute travellers. The study found that 70 percent of hotel bookings by millennials via a mobile device are made for same or next-day check-in.

Millennials are a good target audience because they spend more money when the travel. According to data cited by the MMGY Global, nearly 60 percent of millennials would rather spend money on experiences than on material goods. When put into numbers, the average millennial traveller intends to spend about $5,300 while travelling, whereas Gen Xers, say they’ll spend about $5,000.

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A 2014 comScore study reported that 40 percent of the US travel audience only accessed digital travel content via mobile. An eMarketer report estimates that in 2015, total mobile travel research will rise nearly 20 percent to hit 72.8 million, or 54.6 percent of those who research travel digitally. That percentage is estimated to reach about 71 percent by 2018.

Hotels should strive to make their mobile and app experience as easy to use and functional as their desktop sites. Recently, eDigital Research ranked the apps and mobile sites of the most popular traveling sites. According to their research, Holiday Inn’s recently revamped app is a good example of what consumers want. The app got a top score of 81.6 percent on the rankings, which means the app will help in generating multichannel sales. Other notable sites for good multi-channel sales were Bookings.com and Hotels.com.

“As mobile continues to grow in popularity, there will soon come a time when the mobile customer experience will overtake traditional desktop sites,” said Steve Brockway, the Director of Research at eDigital Research. “However, when that day does come (and it could come as soon as this year) digital customer experiences across varying brands will differ only very slightly – we’re already seeing minimal differences between top performing brands. Instead, to make experiences really stand out from the competition, brands need to be investing in their service and customer support. With more consumers heading online to book and browse, on and offline support will become the foundation for a fantastic customer experience”.

A final thing to keep in mind is that social media is extremely important to travellers and business owners can use that to their advantage. One way to do this is by handling customer service issues on social media platforms. People share their experiences from travel with their friends and family via social media. If a business notices that a guest has mentioned them in a negative post, they should proactively try to solve the problem, even if the guest didn’t tell the business directly. For more advice on using social media to address customer service issues, read this article on the subject.

Now is the time for businesses to improve their mobile sites and apps so they put their best foot forward. The days of travel agents and people driving to random hotels to find a vacancy are coming to a close. Using technology to help travelers will help businesses increase their revenue during the vacation season.

To learn more on how mobile marketing and the internet are changing travel, read this article with more stats on hotel marketing.

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Mobile Technology and Future of Travel
Making Golf Travel Pay http://www.pgae.com/ask/making-golf-travel-pay/ Sun, 18 Sep 2016 08:55:29 +0000 Golfbreaks.com http://www.pgae.com/?p=12852 Golfbreaks.com's Director of Golf Pro Relations, Adam Ward, explains how PGA Pros can significantly boost their income with golf travel...]]>

Golfbreaks.com is official travel company of the PGAs of Europe and an official partner of The PGA of Great Britain & Ireland. Here, the company’s Director of Golf Pro Relations, Adam Ward, explains how PGA Pros can significantly boost their income during the quiet winter months.

How does Golfbreaks.com work with PGA members?

AW: In lots of ways! We help PGA Professionals organise escorted trips for their club members and clients – whether it’s a social break or a tuition trip. We also run Pro-Ams, with teams from across Europe taking part. In 2015 there will were two in Spain, both playing La Reserva and Valderrama, plus a first-ever Golfbreaks.com Pro-Am in the United States.

Why would a Pro want to run a tuition break?

AW: There are two main reasons really. Obviously Pro’s all want to earn a bit of extra money and travel is a great supplementary income over the quieter winter months. We guarantee the very best rates for PGA Pro’s, there’s a nice 5% commission on every booking and the Pro will usually stay and play for free.

Pro’s can then add their own tuition fees onto the main package price, so for several hours’ coaching in the sunshine every day over the course of a week, a Pro could make as much as £2,500 on a tuition trip for a group of six to eight.

Just as importantly, taking trips away is the perfect way to strengthen relationships with club members, which often encourages the booking of more lessons, increased retail spend during the year and much greater loyalty.

Pros are very busy people… just how easy is it to do?

AW: It’s actually much easier than you think. Pro’s will deal exclusively with our dedicated team of regional sales experts who can organise and pre-book the entire trip, including accommodation, tee-times at the best courses, guaranteed use of practice facilities, dinner reservations and airport transfers and even flights.

All the Pro needs to do is get people to sign up! The best way for Pro’s to recruit is simply to invite people face-to-face, as personal invitations are by far the most successful. And once they’ve done one trip, word of mouth quickly spreads among the members.

Goflbreakscom---Adam-Ward

How far in advance do you need to plan?

AW: The earlier the better. November to March is the perfect time to go, so the best time to start planning is during the summer to ensure you get the resorts and facilities you want. Plus, that’s when Pro’s see the most clients, so it’s the perfect time to spread the word.

Why don’t more do it then?

AW: They either aren’t aware or feel that they don’t know how to do it. There are so many questions: where do I go, what are the practice facilities like, how do I set the price, how do I sell it to members, what if it all goes wrong? With their reputation at stake, many are reluctant to take on such a big task – but it’s easier than you think and we are there to help every step of the way.

Why would a Pro use Golfbreaks.com and not arrange the trips themselves?

AW: They could do it, but it’s hard work…and simply not as profitable! Golfbreaks.com has been the leader in golf travel since 1998 and with just a single call you can take advantage of our expertise and relationships with hotels and venues around the world. Being the Official Travel Company of the PGAs of Europe as well as an Official Partner of The PGA of GB&I, and both ATOL and ABTA bonded, we are trusted by Pros across Europe.

What would you say to any Pro thinking about taking a trip?

AW: Just give us a call… I promise you that once you do one of these trips, you’ll wonder why you waited so long!

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For more information on how Golfbreaks.com with with PGA Professionals visit www.golfbreaks.com/pga-pro, call the Golf Pro Relations Dept on +44 (0)1753 752884 or email golfpro@golfbreaks.com.

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Making Golf Travel Pay
Clare-View: Gloria Hotels & Resorts’ Director of Golf on One of Turkey’s Gems http://www.pgae.com/news/igpn-news/clare-view-gloria-hotels-resorts-director-of-golf-on-one-of-turkeys-gems/ Wed, 14 Sep 2016 08:13:34 +0000 PGAs of Europe http://www.pgae.com/?p=12802 Gloria Hotels & Resorts Director of Golf and PGA of GB&I Professional, David Clare, explains how the famed Turkish resort is preparing for the Annual Congress]]>

Gloria Hotels & Resorts Director of Golf and PGA of GB&I Professional, David Clare, explains how the famed Turkish resort is preparing for the 2015 Annual Congress and International Team Championship in December, along with how the resort tailors itself perfectly for visiting PGA Professionals and their guests…

Q. The Annual Congress and the ITC are heading towards Gloria this year for the second time. How do you get prepared for this huge event?

Obviously having the course in its best condition for such an important event is of the upmost importance, so we actually have a long term plan which the greenkeeper follows starting from June onwards, so all the hard work is done before the event.

Fortunately as Gloria specialises in such tournaments and conferences we know that the event will be a huge success just like last year’s conference.

Q. What are the advantages for PGA Professional Members to be part of the Gloria-world?

PGA Members benefit from special packages available to themselves and their guests including room upgrades and transfer services from the airport.  Also PGA Pros get special rates on range balls and are allowed to reserve the Practice areas in advance for the teaching groups – Gloria is the Only Resort in Turkey that offers this unique advantage.

Q. Which team will be strong at the ITC this year?

Traditionally the stronger golfing nations always do well but as the title of the event says it is International with 7 different countries winning in the last 7 years.  I think last year’s winners Scotland will have a good chance to defend their title this year as they always seem to be in the leading groups but as always it will be a very tough competition and being played over the Gloria Old Course, which is slightly tougher than the New Course, it will be a very close and exciting Championship.

Partner Banner - Gloria Golf Club

Q. Gloria has also opened the Gloria Sports Arena as the largest privately financed sporting facility in Europe recently.  What kind of target groups are you addressing?  And is there anything special for golfers?

The New Sports Arena is ideal for any form of Professional & Elite sporting bodies as it covers some 50 sports.  Obviously Football Teams and Athletic Federations are the main groups that are using the facility but we are also aiming at the National Golfing Federations to use the facilities as physical fitness has become so much more important at top level golf and the Sports Arena has the very latest high level training equipment.  It is not just for teams as we get Individual trainers bringing their players as well.

Q. What would you recommend PGA-members to do after a challenging game on your golf course?

Definitely take advantage of the superb beach and pool facilities we have as it is the perfect way to relax after a demanding game or better still relax with one of our special golfers massages available from our award winning Spas.

Q. Besides playing at the largest golf complex in Turkey, do you have any tips for visitors to discover the beautiful region around Belek?

The area around Belek is a quite remarkable with the ancient amphitheatre at Aspendos only 15 minutes away and the Roman Village ruins at Perge are only 25 minutes away.  Tourists come to this area just to visit these sites alone so it is a great opportunity to mix playing on the Championship courses and then have a cultural tour in the afternoon.  You can also go white water rafting on the Koprucay river, which is only 1 hour from Belek, or simply enjoy the beaches and Mediterranean sea.

For more information on Gloria Hotels & Resorts visit www.gloria.com.tr.

This article originally featured in International Golf Pro News. Visit the IGPN Page to find out more and subscribe for free.

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Clare-View: Gloria Hotels & Resorts’ Director of Golf on One of Turkey’s Gems
5 Tips to Pack Like a Travel Pro http://www.pgae.com/ask/5-tips-to-pack-like-a-travel-pro/ Tue, 28 Jun 2016 11:42:58 +0000 Inc.com http://www.pgae.com/?p=9123 You might be a frequent flyer, but flight attendants and travel editors are in the air even more than you, and they have tips to make business travel more painl]]>

JESSICA STILLMAN is a freelance writer based in London with interests in unconventional career paths, generational differences, and the future of work. She has blogged for CBS MoneyWatch, GigaOM, and Brazen Careerist.

@EntryLevelRebel


 

You might be a frequent flyer, but flight attendants and travel editors are in the air even more than you, and they have tips to make business travel more painless.

If your business compels you to fly frequently you probably already have strategies for packing so as to minimise the hassle of travel. But according to industry insiders such as travel editors and flight attendants, there are probably some professional-grade tricks you’re not yet using.

 

Never Neglect the Basics

You probably already know this but it’s so essential, it bears repeating.  The team behind travel site Fathom recently called these the golden rules: Carry-on instead of checking so that you can exit the airport immediately after reaching your destination.  Check in online 24 hours before a flight, not only to save time at the airport but also to get a better seat.

 

Roll, Don’t Fold

To achieve an all carry-on trip, you’ll need to save space.  So how can you get more clothes in your limited luggage and not wind up with creases on arrival?  Forget folding, says a New York Times article rounding up airline staff’s travel tips:

To make room for these new travel necessities, many flight attendants roll their clothes rather than fold them to save space. Nerea Gomez-Cambronero, an attendant with Air Europa Líneas Aéreas in Majorca, Spain, has taught friends and relatives to roll-pack clothes.  “The rolling-your-clothes tip is the basis of my entire company,” said Don Chernoff, an engineer and frequent traveller.  “It’s a more efficient use of the space.”

Even Better, Bag It

If you’re still space challenged even after employing the rolling trick, then Fathom has another idea.  “Air-compression packing bags are miraculous, squeezing air out of clothes, giving you more room in the suitcase.  Giant Ziploc bags work, too.  Just roll them tight,” suggests the post.

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Dodge the Liquids Hassle

Under current safety rules, toiletries cause tons of hassle.  “Attempt to bring a large bottle of shampoo or a full-size gel deodorant through the security line and they will likely confiscate your stuff,” SmarterTravel reminds flyers.

The solution, according to Fathom, may seem like a luxury, but the blog claims this technique pays off in the long run: “Give up squeezing your favourite face wash into tiny tubes.  Buying travel-size items of your favourite products — and laundry detergent — and keeping them at the ready in a Ziploc under your sink might seem indulgent, but it will save time, product, frustration, and your skin.”

 

Take a Cue From Carrie Bradshaw

You may be more of a hoodie and jeans type than a fashionista like the protagonist of Sex and the City, but in the case of packing, take a lesson from Carrie – accessories count, especially shoes.  “Select shoes, then coordinate outfits around them.  Three pairs should be the maximum,” one Los Angeles-based flight attendant told the New York Times.  Save more space, and keep your shoes shaped, by shoving rolled socks inside your selected footwear.

Fathom also agrees that clever accessories are key to packing light (but well), as is thinking through your outfits from top to toes.  “Check that you’ve packed everything you need by mentally dressing yourself from shoes and socks up to goggles and hats,” suggests the site, which also urges business travellers to “pack something small that can make any outfit smarter.  You never know when you’ll need to look sharp.  For men, an uncreasable silk knotted tie. For women, a fancy scarf.”

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5 Tips to Pack Like a Travel Pro
Winning Venues – The Best Golfing Destinations in Europe for the PGA Professional http://www.pgae.com/ask/winning-venues/ Fri, 25 Sep 2015 11:46:36 +0000 PGAs of Europe http://www.pgae.com/?p=12893 The PGAs of Europe’s key Championship events are hosted by some of the best golfing destinations in Europe, offering a variety of options for even the most disc]]>

The PGAs of Europe’s key Championship events are hosted by some of the best golfing destinations in Europe, offering a variety of options for even the most discerning PGA Professionals.

Here IGPN looks at the hosts of the Associations three PGA Professional Championships and reveals more about what they have to offer…


Gloria Hotels & Resorts

International Team Championship & Annual Congress (8-11 December, 2015)

Homepage Circle Image_Gloria W: www.gloria.com.tr
E: info@gloria.com.tr
T: +90 242 710 06 00
TW: @Gloriahotels
Location Country Maps_Turkey_Belek

Belek, Turkey

Antalya Airport (AYT)
Belek is a year-round destination but October to May is the ideal time for golfers. Winters are mild and sunny – around 17°C – although you may need a jacket in the evenings. If you want your golf break to include some pool time, go between June and September, when temperatures can climb to 38°C.
Currency Turkish Lira (Approx. 3.10 Lira to 1 Euro)
Travel Information Citizens from various countries require e-Visas for permission to enter and move around Turkey. E-Visas can be bought online ahead of travel at www. evisa.gov.tr and fees vary according to country of travel document and type of travel document. Travellers must also carry a passport that is valid for 150 days minimum from the date of arrival in Turkey. (www.goturkey.com)

Where the Mediterranean Sea and the river Acisu encounter, Gloria Hotels & Resorts inspire with their Five-Star Resorts in the sun-blessed and whole year destination Belek at the Turkish Riviera, which is only 30 kilometres away from Antalya airport.

“Unforgettable diversity, elegance and geniality” is the motto of the Gloria Hotels & Resorts, which comprises the facilities Gloria Golf Resort, Gloria Serenity Resort, Gloria Verde Resort, Gloria Villas and Gloria Golf Club. All sites are connected via a wonderful trail full of beautiful plants and trees with the beach.

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Golfing all year round – in the Gloria Golf Club

Throughout the whole year Golf Club, the largest golf course of its kind in Turkey and the largest playing area of a hotel in Europe on 3.200 square meters, is the ideal place for some excellent golf.

The Gloria Golf Club has a total of 45 holes (two 18-hole championship courses, the “Old Course” and “New Course”, and one 9-hole academic course “Verde Course”) was designed by the renowned French golf course architect Michel Gayon. Here golfers find the perfect service: whether on the golf course, in the Club House, in the restaurant-bar, in the Pro-shop with well-known brands or individual oases of quietness.

Health at Gloria

Today, the hotel group keeps up with the times and launches new health programs: From purification via healthy sleep to right nutrition guests can find a wide selection in the new VITA by Gloria Cure & Care Centre. Next to therapeutic treatments new equipment for ultrasonic and electrotherapeutic procedures were installed – such as for the MBST® – Magnetic Resonance Therapy, which is an ideal alternative for osteoarthritis, arthropathy, brittle bones, sport injuries and osteomalacia.

The enchanting world of Spa & Thalasso

Gloria Hotels & Resorts Spa & Thalasso provide international brand products and engage professional SPA-therapists with international experiences, who offer relaxing and natural healing treatments with seawater, algae, slab and sea salt.

In addition to the first thalassic centre of the region, the Asklépion Spa & Thalasso of the Gloria Verde Resort, two further wellness areas are available for guests: the Serenity Spa of the Gloria Serenity Resort and the La Source Spa of the Gloria Golf Resort.

Gloria Sports Arena is open!

Europe’s largest private investment in sports – the Gloria Sports Arena – opened its doors on 30th December 2014! The arena offers modern technology and services to more than 50 indoor and outdoor sports across a 105,000 sqm Sports Medicine and Athletic Performance Center.

The Özaltin Holding group has invested more than 50 million Dollars for this huge project. The Gloria Sports Arena – a cradle for many Olympic sport disciplines – will be the new landmark for the sport tourism of Turkey and thus will change the image of Antalya as a true golfing and soccer destination.


Lumine Mediterránea Beach Club & Golf Community

Golfbreaks.com Fourball Championship (10-12 February, 2016)

W: www.lumine.com
E: golf@lumine.com
T: +34 977 129070
TW: @LumineGolf
Location

Tarragona, Costa Daurada, Spain

Reus Airport (REU)

Barcelona El Prat (BCN)

Costa Daurada is graced with a quintessentially Mediterranean climate, marked by mild winters and warm summers with little rain. The region’s mountainous geography likewise contributes to its stable climate, making it an optimum place to enjoy outdoor activities all year long. Average temperatures range from approximately 14º in winter to between 21º and 29º in summer.
Currency Euro
Travel Information Costa Daurada is a coastal region at the southern tip of Catalonia. Its capital is Tarragona and it is divided into six counties with a total of 131 towns. With an area of 2,999 square kilometres, it forms, along with Terres de l’Ebre, the province of Tarragona, which, along with Lleida, Girona and Barcelona, is one of the four provinces of Catalonia. (www.costadaurada.info)

Just 40 minutes south of Barcelona or a 15-minute transfer from Barcelona’s Reus airport, golf in the Costa Daurada remains something of a well-kept secret.  The renowned ‘Golden Coast’ already has some seriously good golf, including the Greg Norman-designed course at the 36-hole venue LUMINE Mediterránea Beach & Golf Club in Vila-Seca/La Pineda Platja – a state-of-the-art Spanish resort that is fast gaining a reputation for being one of Europe’s premier golfing destinations.

With a broad variety of attractions, including 45-holes of championship golf, a variety of hotel options to suit all budgets, a first-class events and conference centre, restaurants serving modern Mediterranean cuisine and a magnificent Beach Club, LUMINE offers a luxurious haven in which to unwind and get away from the stresses of daily life.

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45-Holes of Golfing Paradise

LUMINE is a true golfing haven, with 45-holes that offer a wide-variety of challenges for players of all skill levels. With Troon Golf at the helm alongside dedicated staff, guests are guaranteed pristine course conditioning, smooth and fast greens alongside first-class service and hospitality.  The three LUMINE courses are the first in Spain to be awarded the Audubon International Gold Signature Sanctuary Certificate, regarded worldwide as the kite mark for the most environmentally aware leisure developments.

The centre, previously base to their official winter training camps, has received rich praise from the Austrian and Finnish Golf Federation’s elite squads and is a popular choice for PGA Professionals leading group training.

Aprs Golf

Once you step off the final green a wealth of world-class facilities await, including two fully equipped clubhouses and the luxurious LUMINE Beach Club. Situated on 1km of golden Spanish beach and pine-clad hillside above the sweeping bay of Tarragona’s Playa Del Llarga, it offers the perfect mix of style, relaxation, excitement and fine dining.  With nine swimming pools laid out on a series of terraces with luxury beds and loungers, this has become a fashionable venue for a young crowd as well as families and couples.

Surrounding Region and Attractions

The Costa Daurada region is brimming with leisure, cultural and historic attractions. Spain’s largest theme park and one of country’s biggest entertainment attractions, PortAventura, lies just 5km away.

To the north lies the Priorat wine region, the birthplace of exquisite reds that many wine writers and collectors consider to be Spain’s most elite.  The historic town of Tarragona is also just a 15-minute drive from LUMINE.  With 2,200 years of history and a Roman heritage preserved in dozens of monuments and architectural remains, it is also a UNESCO World Heritage site. Essential Roman highlights include the Amphitheatre, the Circus depicting the route of early chariot racing, a one-kilometer stretch of original walls and fortifications from the 2nd Century BC, and a temple with its surviving portico.

If it’s bustling nightlife or seaside sophistication you are looking for, then the choice is yours; with both the busy resort of Salou and the more peaceful marina port of Cambrils just a few minutes’ drive away.


Pravets Golf & Spa Resort

UniCredit PGA Professional Championship of Europe (14-17 October, 2015)

W: www.pravets-golfclub.com
E: info@pravets-golfclub.com
T: +359 882 550813
TW: @PravetsGolfClub
Location

Pravets, Bulgaria

Sofia Airport (SOF)
Sofia has a humid continental climate with an average annual temperature of 10.2 °C (50.4 °F). Winters are cold and snowy. In the coldest days temperatures can drop as low as -15°C or even lower, most notably in January. In summer, Sofia is often subjected to heat waves with high temperatures reaching or exceeding 35°C in the hottest days, particularly in July and August. (Source: http://wikitravel.org)
Currency Bulgarian Lev (Approx. 1.96 Lev to 1 Euro)
Travel Information Pravets is a town in the Pravets Municipality in central western Bulgaria, located approximately 60 km from the capital Sofia. Sofia is Bulgaria’s capital and its largest city. Founded thousands of years ago, today the city continues to develop as the country’s cultural and economic center. At present, the city has a population of 1,250,000. (Source: http://bulgariatravel.org)

Pravets Golf Club

Pravets Golf Club offers a Peter Harradine designed 18-hole, par 72, Championship golf course and a state-of-the-art golf academy with an extensive practice area.  This parkland style golf course boasts spectacular views of the local mountains and lake, framed by the impressive RIU Pravets Resort hotel.

The par-three eighth hole, played as the 17th during the UniCredit PGA Professional Championship of Europe, is the signature hole with its challenging island green.  The 9th and the 18th greens are united in one double green, alike the well-known features of the Old Course in St Andrews.

The modern clubhouse is situated on the south side of the Pravets Lake and perfectly complements the splendid picturesque mountain scenery, just a step away from the double green of the 9th and 18th hole.  The unique terrace of the Panorama restaurant gives patrons a beautiful view of the parkland style course.

The Pravets Golf Academy is one of the best-designed learning facilities in Europe.  The club’s coaching facilities are state-of-the-art and offer covered and uncovered practice range bays, a dedicated short game area and teaching studios.

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Hotel RIU Pravets Resort Golf & Spa

Hotel RIU Pravets Resort is located 50 km away from Sofia – easily accessible, only 45 minutes drive on Hemus highway and yet distant enough from the daily stress of the big city.  The hotel provides a quiet and cozy atmosphere for relaxation or work, and offers its guests breathtaking views of the lake and the golf course, as well as the picturesque slopes of Stara Planina.

The hotel has a total of 242 units offering all features and services to satisfy the most demanding requirements of the leisure and business traveler.
The “Hunters’“ and “Panorama” restaurants give guests the opportunity to enjoy fine dining through a sophisticated international menu, game specialties and exquisite desserts.
For those who appreciate good wine, the hotel has its own sommelier who has prepared an excellent international selection of white and red wines.

The proximity of Pravets Sports Complex (with multifunctional sports hall, 3 football fields, 4 basketball and volleyball playgrounds and 3 tennis courts) is a great opportunity for camping and training of sport teams.

Hotel guests can enjoy their coffee or cocktail by the open air Olympic-size swimming pool during the day or some quality time in the lobby bar, the piano bar or the bowling centre in the evenings.

Spa Facilities:

The SPA collects the best of the past and ultra- modern technology and occupies an area of ​​nearly 3000m2. It will offer you a unique combination of cutting-edge and classic relaxation techniques. Incredible variety of procedures and individual programs supported by ultra modern facilities will satisfy every customer.


For more information on the Association’s tournament and education events visit www.pgae.com/event

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Winning Venues –  The Best Golfing Destinations in Europe for the PGA Professional
Travel Broadens All Minds http://www.pgae.com/ask/travel-broadens-all-minds/ Wed, 16 Sep 2015 07:59:14 +0000 Ian Randell http://www.pgae.com/?p=12795 The old adage that ‘travel broadens the mind’ is undoubtedly true – venturing outside of your normal community and environment allows you to be exposed to diffe]]>

The old adage that ‘travel broadens the mind’ is undoubtedly true – venturing outside of your normal community and environment allows you to be exposed to different cultures, languages and ways of life.

I have been very fortunate throughout my career to be able to see the world as an integral part of my job and I believe that having an international perspective and experience and understanding of other cultures has benefitted me greatly both personally and professionally. Sharing knowledge and good practice across organisations and PGA Professionals by spending time with people from other PGAs, golfing organisations and PGA Professionals is at the heart of the operation of the PGAs of Europe.

With travel on our minds for this issue, the PGAs of Europe make it our business to provide opportunities for PGA Professionals to travel whether it be to compete in international tournaments or Pro-Ams, educational events such as the recent Coaches Circle in Bulgaria or purely to take trips with clients through the likes of our Corporate Partners, Golfbreaks.com, providing a world of opportunities.

Our tournament schedule continues to expand and it is fitting that we take a look at some of our fantastic event venues that we are lucky enough to have on our schedule.  We are thankful to them all for their hospitality and support in various ways and I hope that you get an opportunity to visit them either at one of our events or separately making use of the great deals many of these places have for PGA Professionals.

I have just returned from my most recent trip where I was very fortunate to travel to the US PGA Championship with our Chairman, Sandy Jones. Whilst there, we were able to share some of the golf development initiatives taking place across Europe for an interview with SiriusXM PGA TOUR Radio.

It would seem to me that there are some fantastic initiatives around the globe to encourage more people to play more golf more often and experience our wonderful sport. It would also seem that golf at the elite level could not be in a better place! The four men’s majors have been full of great golf, interesting story lines and excitement. Jason Day’s win at Whistling Straits (an amazing venue that is sure to provide a fitting stage when we return there for the Ryder Cup matches in 2020) saw him take his rightful place as a Major Champion after several near misses and he now joins Rory and Jordan in making up a triumvirate of twenty-somethings atop of the world rankings.

When you add in the fact that 17 year olds, in the form of Canadian, Brooke Henderson and Germany’s Dominic Foos (a member of the Junior Ryder Cup team in 2012), setting new records on the LPGA and European Challenge Tour respectively – the top of the professional games seems to be in a very exciting place!

I hope you enjoy the read this month and you are inspired by this issue to get out there and explore the golfing world.

This article originally featured in International Golf Pro News. Visit the IGPN Page to find out more and subscribe for free.

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Travel Broadens All Minds
Travelling & Communications http://www.pgae.com/ask/travelling-comms/ Tue, 15 Sep 2015 07:47:42 +0000 Aston Ward http://www.pgae.com/?p=12788 As Communications Manager for the PGAs of Europe I have been very lucky to visit a good number of our member countries for various events, tournaments and more.]]>

As Communications Manager for the PGAs of Europe I have been very lucky to visit a good number of our member countries for various events, tournaments and more.

A recent example was spending 10 days or so in Bulgaria at Pravets Golf & Spa Resort just outside Sofia. During that period we hosted around 50 people for various reasons tied into our education operations and I was lucky to spend much of the time interviewing these people and generating content.

During this trip and others before it I’ve picked up a few tips for travelling in a communications context that I think could easily help others heading to foreign climes:

Ask Questions

Never be afraid to ask a question – when I first visited countries outside of my ‘comfort zone’ (Britain), I always held back when I needed to find something out. I assumed people wouldn’t speak English and even if they did they wouldn’t want to help. Well it turns out, oddly enough, that they’re just like you and me. There are always people out there willing to help.

Asking questions also has other advantages – a whole world of culture and idiosyncrasies opens up to you and you often find out some enlightening things. This is especially important in what we do at the PGAs of Europe – you would be amazed at what you can find out when you ask the right questions and listen properly.

Learn Your Ps & Qs (phrases)

One of my only regrets is not having paid more attention in language lessons at school. Admittedly I am in an interesting position where we have 36 member countries that speak approximately 39 languages so it is more relevant to me than perhaps others, but I really wish I had at least one fluent second language. It is amazing to visit other countries and be able to speak to them in English and communicate effectively, but it would be better if the visitor could adapt to the host rather than the other way around [although something that can help is Google Translate’s amazing app that instantly translates printed text in 27 languages].

Because of this my advice is to try and learn just a couple of phrases and words that could help during the trip. Easier said than done of course but it is genuinely worth it. And don’t be afraid to test out your phrases when you are there. Again I’ve often hid away from using some snippets of languages I do know, but a) how will you get better if you don’t practice, and b) the natives don’t mind if it’s a little wrong…at least you are trying!

Organise Yourself

Always having documents to hand is great – I love to travel using Apple’s Passbook functions on the iPhone, but I always have backups somewhere in my hand luggage. And then I tend to have digital backups available offline in the app Evernote.

Then there’s your kit – more or less every time I travel for work I will have a bag of camera gear, computer bits and pieces and a mass of cables with me. The key here is to make sure your gear is secure and safe, easily accessible (especially for the times when you get a tear-down from security) and in its place. Amongst other things I use a ‘Cocoon GRID-IT!® – this is a great organisation system that uses elastic straps to hold anything and everything together so you can get to it easily and also keep a variety of items in one place.

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Backup! Backup! Backup!

The last tip (for now anyway) is to backup. That’s it. Simple. Always, always, always back your files up before you go anywhere. I have various hard drives and memory cards with me when I go away but I always have another back at home with a very recent backup ready to go if I ever need it. I haven’t needed it yet, but you never know…

This article originally featured in International Golf Pro News. Visit the IGPN Page to find out more and subscribe for free.

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Travelling & Communications
Lumine Golf & Beach Club Set To Be One Of The Headline Exhibitors At The 2015 IGTM http://www.pgae.com/news/lumine-golf-beach-club-set-to-be-one-of-the-headline-exhibitors-at-the-2015-igtm/ Thu, 20 Aug 2015 11:02:15 +0000 PGAs of Europe http://www.pgae.com/?p=12879 Lumine Golf & Beach Club Set To Be One Of The Headline Exhibitors At The 2015 IGTM]]>

Lumine Golf & Beach Club will once again exhibit their fine offering to global tour operators at the 2015 International Golf Travel Market (IGTM) taking place from the 5th to the 8th October in Magma, Tenerife. As one of the leading golf facility Management Company, Troon’s flagship properties, Lumine has gone from strength-to-strength since its acclaimed hosting of the 2013 edition of the industry’s foremost travel show.

Delegates at the show are encouraged to visit the Lumine Golf & Beach Club stand A004 to find out more about the Spanish resort and its all-encompassing golf, leisure and cultural offering that has seen it attract record numbers of golfers over the past few years.

In Tenerife, IGTM will once again offer the opportunity for the golf travel market to gather and network over a period of three days. It promises to be another successful show for Lumine and will round off a stellar 2015 season which has already seen the Troon-managed resort announce record revenues for the period January – June.

Lumine Golf and Beach Club’s General Manager Calle Carlsson said, “Following on from the success of hosting IGTM in 2013 we certainly built on the momentum of having the world’s eyes opened to our magnificent offering that includes 45-holes of championship golf, two clubhouses serving first-class cuisine as well as our magnificent Lumine Beach Club & Restaurant which provide something for everyone in the summer months.”

“Myself and my team will be at IGTM all week and I welcome anyone to come and find out more about how we can work with them and deliver memorable golf experiences to visitors from all around the globe. We pride ourselves on the broad range of nationalities that visit Lumine and believe this diversity has helped hone our already impeccable service levels.”

Located a short distance from two international major airports, just one hour south of Barcelona, Lumine Golf and Beach Club is not only ideally situated, but also boasts a perfect environment for golfers of all abilities across its 45-holes, 27 of which were designed by Australian golfing great, Greg Norman and extensive practice facilities. This together with Lumine’s luxury Beach Club, fine dining and array of accommodation options nearby only serves to enhance the appeal of Lumine Golf & Beach Club to a broad range of nationalities and age ranges.

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For more information on Lumine Mediterránea Beach & Golf Community please visit: www.lumine.com

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Lumine Golf & Beach Club Set To Be One Of The Headline Exhibitors At The 2015 IGTM
Meet the New-Look Golfbreaks.com Pro Relations Team http://www.pgae.com/news/meet-the-new-look-golfbreaks-com-pro-relations-team/ Thu, 20 Aug 2015 10:48:02 +0000 Golfbreaks.com http://www.pgae.com/?p=12875 Golfbreaks.com has unveiled a new-look team to improve the service for PGA pros keen to build golf travel into their revenue streams. Senior Media Executive for]]>

Golfbreaks.com has unveiled a new-look team to improve the service for PGA pros keen to build golf travel into their revenue streams. Senior Media Executive for the PGA of Great Britain & Ireland, Nat Sylvester, spoke to the team to find out more about them.

Darren Bragg and Ben Foster have joined fellow PGA qualified pro Adam Ward to work exclusively with PGA Members across the UK and further afield.

Ward is the director of the Golf Pro Relations department, following in the footsteps of the late Jim Long, also a PGA pro who sadly passed away last Christmas.

The trio are aiming to build on the service Golfbreaks.com offers to PGA pros by greater direct engagement in addition to the growing dedicated pro team of 10-strong they have at their Windsor headquarters in the UK.

For Bragg, who has taken on the Business Development Manager position, the opportunity to join Golfbreaks.com was a natural move having regularly taken groups of members abroad.

“I’d been taking groups away for 15 years and it worked on both levels – members saw it as a good opportunity to get some sun and play some golf while for me it was a chance to get to know my clients,” said the former Camberley Heath pro who also played on the Challenge and Asian Tours before setting up his own golf academy in London.

“The real plus is that it’s an opportunity to spend more quality time with club members and develop your relationship with them, the knock on effect is the loyalty and support you get back in terms of lessons, custom fitting and in the pro shop.

“Taking groups away helps the pro develop a strong position with the membership. You become the ‘go to guy’ when it comes to golf travel – whether that’s pro-ams, group coaching trips or just a golfing holiday – and that’s the message we try to get over to fellow PGA pros.”

Ironically, Bragg met Ward on a golf inspection trip week which coincided with the latter’s bid to take the department forward in a new direction.

“We’ve made quite a few changes since the start of the year.  With a change in personnel it was an opportunity to sit down and see if we could do things differently with PGA pros and on a bigger scale,” explained Ward.

“Jim had laid excellent foundations are we were dedicated to take his work forward.

“Previously we always used a lot of email to reach out to pros but we really wanted to get face to face and engage with as many as we could so we decided to invest in two people to do that which is Darren and Ben.”

Bragg, who looks after the south, said: “I had a reasonable profile and plenty of contacts from playing so it was an opportunity to sit down with pros and discuss the benefits of using Golfbreaks.com, namely raising the pro’s profile and increasing their revenue streams.”

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Foster meanwhile has responsibility for the midlands and the north. He was at Trent Lock Golf Centre for eight years and then became an Area Sales Manager for Adams Golf where again his knowledge and contacts have proved useful.

“I already knew quite a few pros having been on the road and one of the things you find is that a lot of the guys have not taken a group away and actually don’t know how to do it or the process involved.

“The message we try to get over is that from our perspective we aim to make the experience as easy as possible for the pros and once they do get going it’s like ‘why haven’t I been doing this before?’.

“Ultimately it’s just another service the pro can offer and you not only earn more money but develop a stronger position within the club and with the membership.

Ward adds: “Golfbreaks.com has been in business for over 17 years so we have a great relationship with so many different venues and we know how to place pros in destinations and facilities that are right for the type of trip they are planning.  Plus they will generally travel for free, earn a commission from us and be able to build tuition fees into the package they offer their customers.

“In total we’ve got a team of 10 in the office that look after golf pro related travel. One of the guys takes care of UK enquiries, we have three for European based trips, two for mid to long haul and one for America.  All of which are specialists in their area.

“We are the only golf operator to have a specialised golf pro travel team which fits nicely with our commitment to The PGA and The PGAs of Europe.

“The most popular destinations are still Spain and Portugal because of the flight times but we are also seeing a few choose Turkey, Morocco, South Africa and Cyprus while some guys will just start with the UK.”

Bespoke trips to The Masters are beginning to grow in popularity with visits tailored to groups so they can soak up the famous Augusta National while adding extra days playing some great US courses at the likes of Hilton Head or Kiawah Island.

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Golfbreaks.com also has two Spanish Pro-Ams for 2016: February 5-8 and February 19-22 plus a PGAs of Europe-Sanctioned pro-am at the legendary Pinehurst resort in North Carolina from March 17-23. Golfbreaks.com also support the PGAs of Europe Fourball Championship, details of which will be released soon.

To speak to the Golfbreaks.com team contact +44(0)1753 752884 or email golfpro@golfbreaks.com.

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Meet the New-Look Golfbreaks.com Pro Relations Team
Travel With AEGEAN’s Updated Website! http://www.pgae.com/news/travel-with-aegeans-updated-website/ Wed, 05 Aug 2015 10:26:03 +0000 Aegean Airlines http://www.pgae.com/?p=12869 AEGEAN, a Star Alliance member presents its updated website aegeanair.com and you are invited to discover it. The company updates its online presence with a new]]>

AEGEAN, a Star Alliance member presents its updated website aegeanair.com and you are invited to discover it. The company updates its online presence with a new, pleasant and functional design offering the public more online services, always responding to today’s traveler needs.

Our new website is based on responsive design which makes it fully functional with all digital devices available (Desktop, Mobile & Tablets), offering an optimal experience for users using their smartphones and tablets to access our online services.

The website’s homepage has been designed in a way so that it provides easy access to the booking process, as well as optimized navigation that enhances online user experience. With useful information, travel tips and unique content for 126 destinations your next trip becomes a pleasant experience.

The new interactive route map features the company’s expanded network by visualizing all destinations and flight connections. As users select their point of departure, they can see all destinations available and by selecting a destination they gain access to information about the city, as well as to the lowest available fare.

My Aegean is a new service offering users the possibility to create their personal account either through registering at aegeanair.com or as a registered member of Miles+Bonus program, or even by using their Facebook account. Creating a profile, allows users to navigate through content adapted to their needs and help them book their next flight easily and quickly utilizing their profile data.

All these new features are added to enhance AEGEAN’s existing online service portfolio, such as: My Booking, Low fare calendar, Flight Status, Book a Hotel, Rent a Car, Miles+Bonus digital card, Miles calculator.

The new website design and functionalities are part of AEGEAN’s promise to improve its products and services and to offer a unique experience to passengers who chose to fly with AEGEAN.

Navigate through aegeanair.com, discover your next destination and plan your next trip!

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Travel With AEGEAN’s Updated Website!
BlackSeaRama Golf & Villas: “You Have To See It To Believe It” http://www.pgae.com/news/blacksearama-golf-villas-you-have-to-see-it-to-believe-it/ Tue, 09 Jun 2015 14:30:03 +0000 PGAs of Europe http://www.pgae.com/?p=11541 Situated on a 300 meters cliff at the Bulgarian Black Sea coast, with breath-taking views of the Black sea, BlackSeaRama Golf & Villas is located some 50 km nor]]>

“BlackSeaRama is a special golf course – you have to see it to believe it!” – Gary Player

Situated on a 300 meters cliff at the Bulgarian Black Sea coast, with breath-taking views of the Black sea, BlackSeaRama Golf & Villas is located some 50 km north of Varna International Airport – only one and a half hours flight from Vienna and Prague or Europe’s center.

Endless sea view from the height of 200 meters towards the magnificent and extremely diverse bay from Cape Kaliakra to Cape Galata of the Black Sea – this is BlackSeaRama Golf & Villas, the first championship signature golf course in Bulgaria – 18 holes, par 72, length of 6648 meters – and the first completed project of Gary Player in Eastern Europe.

BlackSeaRama is a classic links golf course with remarkable views of the sea – the similarity with Scotland is obvious, with the only difference being that Bulgaria is the newest golf destination in Europe, while Scotland – the oldest. But the real difference is the climate – the sunny days in BlackSeaRama are more than 260, which makes around 10 perfect months of golf on the Black sea coast. BlackSeaRama offers the very best of Gary Players’ style, says the US Masters champion Angel Cabrera, a little after he played all 18 of the great championship holes.

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BlackSeaRama Golf & Villas residential area consists only of one or two-story villas. This creates a cozy atmosphere with breath-taking views to the Cape Kaliakra and the golf course. All hundred luxurious villas have five-star hotel services, and the infinity swimming pools bring a delight sense of timeless relaxation.

BlackSeaRama Golf & Villas offers its guests various types of accommodation to suit every taste and personal requirements. The golf complex BlackSeaRama easily avoids one of the most annoying trends in golf resorts – overbuilding. Its residential area consists only of one- or two-story villas, small villages like the one called Bell Tower and the Club Residence. This creates a cozy atmosphere with breath-taking views to the Cape Kaliakra and the golf course. All luxurious villas and suites have five-star hotel services, and the infinity swimming pools bring a delight sense of timeless relaxation.

The philosophy of BlackSeaRama is maximum self-sufficiency, absolute peace and an environmentally-friendly lifestyle. Own labels of red and white wine are produced from the vineyards grown aside the fairways available only for its members and guests. The fruits and vegetables are also organically produced on site.

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In the Clubhouse one can find the Pro Shop, the wine cellar, relaxation center with an indoor swimming pool, Finish sauna and jacuzzi, a Steak House restaurant, a bar with terraces overlooking the sea and a Bistro, dedicated to the golfer’s taste. Just in front of the Clubhouse an incredible stage hanging over the cliffs’ edge above the sea recreates an ancient open amphitheater for 150 people. It is a favorite place for prize giving, weddings and concerts.

BlackSeaRama Golf & Villas aim to cater for everyone’s taste and to offer diverse culinary experience has led to the creation of different dining locations within the resort: Steak House, Bistro, Lake Taverna and Pizzeria La Campana. Each of them with its own identity and style invites you to become part of a tasty trip around the world cuisine

BlackSeaRama also has two tennis courts, a professional gym, a therapeutic massage center, as well as unlimited opportunities for practicing various sports. The complex offers everything from cycling and table tennis to riding, hunting, diving and yachting.

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BlackSeaRama Golf & Villas: “You Have To See It To Believe It”
KPMG Publishes New Study on European Mediterranean Golf Resorts http://www.pgae.com/news/kpmg-publishes-new-study-on-european-mediterranean-golf-resorts/ Fri, 17 Apr 2015 12:59:15 +0000 GolfBusinessNews.com http://www.pgae.com/?p=10915 KPMG Golf Advisory Practice has published the study titled “Golf Resorts in the European Mediterranean Region” analysing the current trends and future outlook f]]>

KPMG Golf Advisory Practice has published the study titled “Golf Resorts in the European Mediterranean Region” analysing the current trends and future outlook for development and operations.

PGAs of Europe Media Partner, GolfBusinessNews.com, spoke to Andrea Sartori, Partner KPMG Advisory, Head of Golf Advisory Services in EMA, about the new study.

Click Here to View the Interview in Full at GBN.com


Andrea, KPMG Golf Advisory Practice continues to publish meaningful thought leadership on the golf sector. You have recently produced a new study on golf resorts. Why have you chosen this time for the study?

Yes, you are right; the KPMG Golf Advisory Practice leads the way in thought leadership in the golf industry. Last year we published the Golf Cost Development Survey for Europe, Middle East and Africa and in a couple of weeks we will publish the annual European Golf Participation Survey.

The report on integrated golf resorts comes at a time when the property sector is slowly coming out of the global economic crisis and with this in mind, we believe it is a good time to investigate the development of and future outlook for integrated golf resorts in greater detail. Our analysis has shown that whilst some integrated golf resorts did open during the crisis years, the rate of growth slowed significantly. Today we are seeing a returning level of interest in the sector.

At the same time the golf holiday market has shown signs of continued growth in the past few years, with global golf holiday sales growing by more than 20% between 2011 and 2013.

Click here to download the report

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Explain the general concept behind integrated golf resorts?

First of all is important to observe that there is not a commonly accepted definition of what constitutes a resort. In our study, we have considered a resort as a planned development comprising one or more golf courses, hospitality facilities and/or residential real estate for sale. The subject of our study is golf resorts located within 20 km of the coast of European Mediterranean countries, as well as the coast of Portugal. We also define an integrated golf resort as being planned and developed as one mixed-use project.

The key element of the market that we have analysed is the inclusion of golf as a main feature of the resort. Increasingly the concept of a golf resort has been backed up with a range of other sports and leisure facilities, but it is the combination of all of these components that can contribute to the success of an integrated golf resort.

How has the concept changed over the years?

Costa Navarino Bay Course – operated by Troon Golf. (photograph courtesy of Kevin Murray)
Golf resorts have existed since the early 20th century. In the early days the concept comprised more simply a hotel and a golf course or courses.

As holiday patterns changed, and with a greater availability of means of travel, the resort market boomed and a holiday residential market started to grow. From the 1980s the proportion of integrated golf resorts featuring residential real estate for sale increased and between 2000 and 2009 as many resorts opened including holiday real estate as those including only a hotel.

Interestingly in many cases developers focussed on real estate sales have chosen to include a hotel as well. This often make sense as the hotel can provide a range of facilities which add to the attractiveness of the resort as a whole, a brand that can help to position the resort and establish credibility in the eyes of real estate buyers.

Why has the residential real estate-golf combination grown in importance?

The key answer to this question lies in the potential returns on investment from residential sales. In terms of positioning the resort in the eyes of potential consumers; golf remains a key driver to higher premiums in real estate or tourist developments. Golf courses come second only to waterfront sites as the most desirable location for a housing community.

In a recent survey of resort developers carried out by KPMG, nearly half of the respondents indicated that the real estate sales price premium generated by a golf course was in excess of 20%. Almost all survey respondents indicated that a premium was achieved on residential real estate as a result of a golf course.

It is important to realise that many people who purchase real estate in an integrated golf resort may not actually play golf. Rather they are attracted by the thought of living on a golf course – the green areas of the fairways, the lifestyle and the sense of “prestige” associated with living beside a golf course. In addition there is a greater potential of increased investment value of a golf course home.

In today’s market, how important is the use of a “branded” golf architect and internationally branded hotels?

Monte Rei Golf & Country Club – Nicklaus Design (photograph courtesy of Aidan Bradley)
This is an area on which we are frequently asked to give advice. Increasingly in today’s golf and hospitality markets, the issue of brand is of key importance. It can be key to raising the profile of a resort.

Our research showed that in the last fifteen years around a third of all new golf courses have been designed by firms of architects associated with a well-known golfer. Interestingly in the last five years, this proportion has grown to 60%. Furthermore, our study demonstrated that residential real estate on a resort with a “branded” golf course achieves a greater premium. 35% of the resorts studied estimated a premium above 10%, and 25% estimated a premium of between 6%-10%.

The same is perhaps true in terms of the use of international hotel brands. Certainly a well-known hotel brand can assist in raising the profile of a resort and nearly 40% of all hotels in resorts covered by our study are operated under an international brand. It is however interesting to note that there is no brand that currently has leadership in this market.

Is now a good time to be developing a golf resort?

It appears that we are into a phase of modest recovery following the economic crisis – our experience shows that this can be seen to an early extent in the second home property market. It appears that it is more in the market for higher quality properties and unique concept that are attracting more attention in the early stages of the recovery.

At the moment we are noticing that second home buyers from key feeder markets – such as UK, Ireland, Germany, and Scandinavia – are beginning to explore once again the idea of buying second or third homes in golf resorts in Southern Europe. The CIS regions and Russia, prior to the Ukrainian crisis, were also emerging as potential buyers.

We are seeing a revival in developer confidence in some areas. This despite the fact that there is still limited debt financing available for green field golf related projects. In facts, banks have not shown the same kind of openness to green field development at this time and they are rather interested in investing in the extension of existing successful properties. Existing resorts are now investing in repositioning themselves and in some cases projects which were halted and are currently under development are revising their original concept in order to become more attractive in the changing market. It is perhaps in some emerging countries that greater future potential exist.

Where in the European Mediterranean do you see the potential for golf resort development?

More established markets such as Spain, Portugal and to a lesser extent France and Italy, have a mature integrated golf resort supply. Especially in Spain, at least for a few years, there will be a limited number of new projects, whereas emerging markets currently have the least supply and potentially offer the most opportunity. Our study has demonstrated that there are improved prospects for new developments in emerging golf resort markets, such as Croatia, Montenegro, Cyprus and Turkey. Despite the uncertain economic and political situation, Greece could also be an interesting market in the mid-term.

In the next five years we expect to see growth in the number of resorts in the above mentioned emerging markets and the South of Italy, which has phenomenal golf tourism potential. One problem that has surfaced in general is the lack of suitable available land and a low prioritization of golf in national tourism program. What we have observed is that if emerging destinations wish to compete against mature destinations, the concepts of resorts need to be based on mix of components focused on niches which differentiate them from competitors.

KPMG Golf Advisory Practice: www.golfbenchmark.com.

This article originally appeared on GolfBusinessNews.com – to view the original article visit http://eur.pe/1FRIPSV

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KPMG Publishes New Study on European Mediterranean Golf Resorts
Gloria Hotels & Resorts – Where Superlatives are Standard! http://www.pgae.com/news/gloria-hotels-resorts-where-superlatives-are-standard/ Fri, 13 Mar 2015 16:27:47 +0000 PGAs of Europe http://www.pgae.com/?p=10498 The largest sports arena and the biggest golf course of Turkey, exquisite accommodation, unique affinity to nature and diverse programs for holistic well-being ]]>

The largest sports arena and the biggest golf course of Turkey, exquisite accommodation, unique affinity to nature and diverse programs for holistic well-being – the Gloria Hotels & Resorts in Belek offer a holiday concept, which is second to none at the Turkish Riviera.

First-class resorts

Gloria Hotels & Resorts inspire with their Five-Star Resorts in the sun-blessed and whole year destination Belek at the Turkish Riviera, which is only 30 kilometers away from Antalya airport. “Unforgettable diversity, elegance and geniality” is the motto of the modern Turkish hotel group, comprising the facilities Gloria Golf Resort, Gloria Serenity Resort, Gloria Verde Resort, Gloria Villas and Gloria Golf Club. All sites are connected via a wonderful trail full of beautiful plants and trees with the beach. Gloria continuously takes credit for its proven holiday concept with international awards (e.g. TUI Holly or the “Green Star” from the Turkish Tourism Ministry).

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At one with nature

Gloria Hotels & Resorts are definitely at one with nature. Corporate social responsibility is of utmost priority for the hotel group. Thus, the company´s philosophy is to protect the environment and all that comes with it for a better future and a healthy and safe playground for the next generation. Gloria is convinced that with plenty of little steps huge paths can be taken. One of the successful projects is the “Forest of the Future”, where together with TUI TRAVELStar around 500 trees were planted.

Just now the hotel group has also started a campaign named “Gloria´s Habitat – For Our Future”. The goal is to make guests aware of the habitat they spend their holidays in and boost their knowledge about the diverse natural elements. The support of national and international environmental projects is being intensified. Whether the use of recycling material, optimized energy use via control systems, the utilization of solar energy and natural gasoline, ozone-based cleaning supplies or proper waste separation and disposal – numerous measures are already implemented or newly defined.

Active at the Mediterranean – whole-year round

The mild Mediterranean climate of the turquoise coast and the distinctive natural landscape with a view onto the Taurus are just made for active travelers. Next to the largest golf course of Turkey with 45-holes on three grounds, Gloria Hotels & Resorts offer a multitude of further sporty challenges: Thus, more than 50 sports can be trained at the Gloria Sports Arena, which was opened beginning of January 2015. As largest sports arena of Turkey it ist he ideal platform for athletes, teams and unions of diverse disciplines – but also for amateurs, who appreciate sports at holidays. A new hotel at the arena, a sports health center with specific treatments and a healthy nutritional concept are also in the offer. Well-known soccer clubs such as 1.FC St. Pauli or 1. FC Nürnberg and international volleyball teams were recently hosted here. Within the scope of the FIT Gloria offers, guests also have a wide range of activities in the hotels, such as Yoga, Pilates, Zumba, Tennis, Bosu or Hiit-Training.

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Health and Delights at Gloria

Together with the sports offers, health and wellness services also play an important part at Gloria Hotels & Resorts. With the new VITA by Gloria Cure & Care concept guests enjoy a wide variety of programs – from purification via healthy sleep to right nutrition. All activities and programs support a healthy lifestyle. The focus lies on prevention, treatment and rehabilitation of diseases. Moreover the particular spa areas of all three hotels shine with unique therapies, natural beauty treatments, healing effects, relaxing rest areas and splendid scents.

Highest treats are also of utmost priority in the classy and authentic designed restaurants of Gloria: Guests enjoy selected meat and fish dishes, the newest trends of modern cookery and authentic dishes in the restaurants with French, Italian, Far Eastern and Aegean cuisine.

Events 2015

Gloria World Open in March

This top event takes place in Belek for the first time. International ballroom dancers of different age groups compete here at the first GLORIA WORLD OPEN in the categories Standard and Latin. Juveniles, juniors, adults and seniors are invited to show their skills in dancing, with an impressive view onto the Taurus. Bookings and information via: www.gloriaworldopen.com.

European Challenge Tour in May

The European Challenge Tour, second league of the PGA European Tour, is one of the most important yearly professional golf series of men in Europe. The European Challenge tour will travel to some 30 countries during 2015. After the success of The Turkish Airlines Challenge 2014 it is with great pleasure that Gloria Hotels and Resorts will be the host for 2015. This year’s event will be held – from 3rd to 10th May on the Gloria Old Course. There will be a field of 146 professional golfers from more than 30 countries competing for the Turkish Airlines prize fund amounting to 175.000 Euro and the advancement to the PGA European Tour. While the first three days serve for practicing, there will be a Pro Am-Challenge on 6th May and the official tournament will occur from 7th to 10th May. All Gloria Guests are allowed entry to watch the stars of the future.

Solheim Cup in September

The promotion of golf for all ages, females and males is an important matter for the owners of Gloria Hotels & Resorts.Next to numerous renowned events on the hotel´s own golf course, which is the largest of Turkey, Gloria Hotels & Resorts are en route at worldwide popular golf tournaments all over Germany. Now also as a new partner of the largest golf cup for ladies, the Solheim Cup 2015, that will inspire the international golfing world in the Golf Club St. Leon-Rot from 18th to 20th September 2015. The Solheim Cup as a major sporting event, being a counterpart of the Ryder Cup, proves clearly, that golf is equally favoured by both genders and that even the best twelve female golfers from Europe and the USA can create excitement in the battle for the popular trophy. Further info: www.solheimcup.de

Gloria Ironman 70.3. in October

With „Gloria Ironman 70.3“ Turkey“ the most challenging triathlon of the world will take place on Turkish grounds for the first time on 25th October 2015 in Antalya and Belek. The final round will be at the Gloria Sports Arena. More than 2.500 participants from over 50 nations are expected. Under the motto “Be a part of history“ the Ironman triathlon will happen on a challenging track: While the wonderful and calm Mediterranean Sea of the Turkish Riviera is just made for swimmers, the following cycling route leads through the scenic countryside with its beautiful canyons, parallel to the Mediterranean and the Aspendos, which is one of the best maintained amphitheatres of roman times. The running track passes the picturesque landscape of the 45-hole golf course of the Gloria Hotels & Resorts, ending at the finishing line in the new stadium of the Gloria Sports Arena with a cheering crowd. Registrations and hotel bookings via www.ironman.com.

Gloria Hotels & Resorts and Gloria Sports Arena are bookable via all renowned tour operators.

For more information visit www.gloria.com.tr/en

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Gloria Hotels & Resorts – Where Superlatives are Standard!
LUMINE Mediterránea Beach & Golf Club: Leading Light of the Costa Daurada’s ‘Golden Coast’ http://www.pgae.com/news/lumine-mediterranea-beach-golf-club-leading-light-of-the-costa-dauradas-golden-coast/ Wed, 04 Feb 2015 18:41:07 +0000 PGAs of Europe http://www.pgae.com/?p=9710 LUMINE’s stunning Lakes and Hills courses have played host to the PGAs of Europe Fourball Championship for the past four years, and the Costa Daurada region con]]>

LUMINE’s stunning Lakes and Hills courses have played host to the PGAs of Europe Fourball Championship for the past four years, and the Costa Daurada region continues to gain stature as must-visit destination for the discerning golfer.  Here we look at what makes Lumine and its home region so special…


PGAs of Europe - Lumine - 10th_m

Just 40 minutes south of Barcelona or a 15-minute transfer from Barcelona’s Reus airport, golf in the Costa Daurada remains something of a well-kept secret.  Although that might not be the case for long because it really is something special. The renowned ‘Golden Coast’ already has some seriously good golf, including the Greg Norman-designed course at the 36-hole venue LUMINE Mediterránea Beach & Golf Club in Vila-Seca/La Pineda Platja – a state-of-the-art Spanish resort that is fast gaining a reputation for being one of Europe’s premier golfing destinations.

Although still in its infancy, the facility has already been showered with praise from international media and industry experts alike for its intriguing vision and authentic atmosphere.

With a broad variety of attractions, including 45-holes of championship golf, a variety of hotel options to suit all budgets, a first-class events and conference centre, restaurants serving modern Mediterranean cuisine and a magnificent Beach Club, LUMINE offers a luxurious haven in which to unwind and get away from the stresses of daily life.

Under the guard of the world’s leading management company, Troon Golf, this all-encompassing resort offers the finest in service and Spanish hospitality and is fully equipped to welcome golfing groups, families and business travellers.

With two international airports, Reus (10 min drive) and Barcelona, LUMINE can be easily accessed from anywhere in Europe and further afield.  With its North East coastline location, LUMINE boasts an ideal Mediterranean climate of long hot summers and short mild winters with the added benefit of a steady sea breeze that helps to cool the heat on summer evenings.

45-HOLES OF GOLFING PARADISE

PGAs of Europe - Lumine Hills 18th_smLUMINE is a true golfing haven, with 45-holes that offer a wide-variety of challenges for players of all skill levels. With Troon Golf at the helm alongside dedicated staff, guests are guaranteed pristine course conditioning, smooth and fast greens alongside first-class service and hospitality.  The three LUMINE courses are the first in Spain to be awarded the Audubon International Gold Signature Sanctuary Certificate, regarded worldwide as the kite mark for the most environmentally aware leisure developments.

For those looking to hone their skills during their stay, a team of professionals at The LUMINE Golf Performance Centre are on hand with numerous group courses for beginners right through to elite amateurs, and a Junior Academy introducing the game in a fun and relaxed environment.  The centre, previously base to their official winter training camps, has received rich praise from the Austrian and Finnish Golf Federation’s elite squads and is a popular choice for PGA Professionals leading group training.  LUMINE has also played host to the first ever Nordea Tour event to be held outside the Nordic region, with aspiring young Nordic professionals competing in the Nordea Tour Winter Series.

APRÈS GOLF

Once you step off the final green a wealth of world-class facilities await, including two fully equipped clubhouses and the luxurious LUMINE Beach Club. Situated on 1km of golden Spanish beach and pine-clad hillside above the sweeping bay of Tarragona’s Playa Del Llarga, it offers the perfect mix of style, relaxation, excitement and fine dining.  With nine swimming pools laid out on a series of terraces with luxury beds and loungers, this has become a fashionable venue for a young crowd as well as families and couples.

The Beach Club also provides the location for the award-winning LUMINE Restaurant.  Offering superb Mediterranean cuisine, head chef Eduardo Cuesta has already become somewhat of legend in the area.

SURROUNDING REGION AND ATTRACTIONS

PGAs of Europe - Costa Daurada - Tarragona_mBeyond the serenity of the resort, the Costa Daurada region is brimming with leisure, cultural and historic attractions. Spain’s largest theme park and one of country’s biggest entertainment attractions, PortAventura, lies just 5km away.

To the north lies the Priorat wine region, the birthplace of exquisite reds that many wine writers and collectors consider to be Spain’s most elite.  The historic town of Tarragona is also just a 15 minute drive from LUMINE.  With 2,200 years of history and a Roman heritage preserved in dozens of monuments and architectural remains, it is also a UNESCO World Heritage site. Essential Roman highlights include the Amphitheatre, the Circus depicting the route of early chariot racing, a one-kilometer stretch of original walls and fortifications from the 2nd Century BC, and a temple with its surviving portico.

If it’s bustling nightlife or seaside sophistication you are looking for, then the choice is yours; with both the busy resort of Salou and the more peaceful marina port of Cambrils just a few minutes’ drive away. Both have superb beaches, facilities and some of the finest restaurants in the region.  For those wishing to experience the cosmopolitan city of Barcelona, it is just a 100km drive up the coast.


For more information visit LUMINE Mediterránea Beach & Golf Club – www.lumine.com, Costa Daurada – www.costadaurada.info, Cambrils – www.Cabrils-Tourism.com, La Pineda Platja –www.lapinedaplatja.info, and Salou – www.visitsalou.eu.

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LUMINE Mediterránea Beach & Golf Club: Leading Light of the Costa Daurada’s ‘Golden Coast’
China – A Land of Opportunity http://www.pgae.com/news/china-a-land-of-opportunity/ Thu, 15 Jan 2015 13:51:08 +0000 PGAs of Europe http://www.pgae.com/?p=8842 Manager, International Development, PGA Project China for the PGA of Great Britain & Ireland, Matthew Davies, shares his thoughts about some of these opportunit]]>

Recent figures released by China Daily confirm there is an estimated 39.7 million viewers of golf on TV in China – that’s more than the UK and United States combined.

Manager, International Development, PGA Project China for the PGA of Great Britain & Ireland, Matthew Davies, shares his thoughts about some of these opportunities in China, but also talks about some of the key considerations for if you are planning on working and living there.


PGAs of Europe - Matt DaviesThere are many opportunities in the Chinese golf market, and Davies gives some advice on just how exactly is the best way to find out about these opportunities:  “Firstly, for the employment opportunities, you can start by regularly checking the jobs section on your PGA’s website.  Recently there has been an increased number of advertisements from China for PGA qualified golf professionals.”  

However, it is understanding and appreciating how the Chinese people do business may offer the key as to the best way to find out about opportunities and give yourself the best chance of entering the market.

“The Chinese do business very much based on the relationship and rapport they establish with someone,” Davies explains.  “Usually it will take 2 or 3 meetings over dinner before any commercial relationship ensues, sometimes longer.  Business is done usually through networks, often through a recommendation by a close associate of that Chinese person whom they trust.  As a result, it is understandable that they would rather employ someone, or do business with someone, they have met face to face rather than just read about through a CV or have a proposal land on their desk.”

It would therefore stand that the best way to find out and establish a business relationship with the Chinese is to travel to the country and meet people face to face.  One PGA of Great Britain & Ireland member who recently did this is Jonathan Garratt: “Absolutely the trip was beneficial for me.  I think the fact that I turned up out here and put myself forward for jobs really made a good impression.  The employers realise how serious you are about working in China.  It has resulted in me being offered an employment opportunity at every place I visited.”

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Jonathan is keen to offer advice for his fellow PGA professionals looking to gain employment in China: “For any PGA professionals who are looking to come out here for work visiting here first is a must.  Not until you get here do you really realise how little English is spoken and how different even simple things like eating are.”

But although it is clear there are many opportunities in China for PGA professionals, Davies is quick to point out there are also some hugely important considerations which you need to consider before beginning any venture into China, certainly for employment purposes.

“The first and most important consideration is your Visa and making sure this is taken care of.  As recently as July 2013 the rules on employment of foreigners in China have become much stricter, so it is important to understand what you require before applying for your Visa and accepting any employment opportunity in China.  Further, you should also agree who is responsible for paying for the application of your Visa and any costs associated with doing so – will this cost be covered by the employer or by yourself?  Those travelling with family will also have considerations relating to education and additional health care, which although relatively accessible in the Tier 1 cities, can come at a considerable cost and something to research before booking your flights”.

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China – A Land of Opportunity
5 Ways to Travel Smart – How to Stay Ahead When on the Move http://www.pgae.com/ask/5-ways-to-travel-smart/ Thu, 15 Jan 2015 13:32:18 +0000 Club Inc. http://www.pgae.com/?p=8812 Niall Flanagan, Managing Director of Club Inc., has worked and travelled throughout the world so he knows a thing or two about travelling as efficiently as poss]]>

Niall Flanagan, Managing Director of Club Inc., has worked and travelled throughout the world so he knows a thing or two about travelling as efficiently as possible.  Here he details some of the tricks he’s learnt to ensure he stays ahead when on the move…

 

1. Always try and get an early flight

This gives you more time for meetings during the day so you can arrive somewhere and get straight down to business.  It might mean waking up earlier but can be worth it if you get everything completed in a day – you could even fly back that evening so you’re not away from your own bed too long. You can review and plan where needed if you make regular flights and it’s worth experimenting to get the most efficient timings and costs.

 

2. Organise your travel documents

There’s nothing worse than not being able to find your passport when you get to an airport, so it’s always worth keeping copies of your boarding cards, ticket receipts, or your passport in a pack in your luggage.

 

3. Keep a check on your home time

I always keep one clock set to my home time zone so I can keep up with what’s going on back at the office, and ensure I don’t call at unearthly hours of the day too!

 

4. Stay hydrated!

This is so important to ensure you stay alert and have full concentration in every meeting.  Nowadays you can’t get water through security so once through Passport control head straight to a vendor and get a water for the flight or journey (which should hopefully be cheaper than buying it on a plane as well!).

 

5.     Adapt and survive

Travel with the correct travel adaptors – You can’t always purchase the right ones when you’re abroad so this is really important to make sure you can keep yourself powered up!  Maybe even invest in a new portable emergency USB and device charger and keep it in your bag at all times.

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5 Ways to Travel Smart – How to Stay Ahead When on the Move
La Manga Club – Fit at Forty http://www.pgae.com/news/the-la-manga-club-fit-at-forty/ Sun, 11 Jan 2015 08:51:11 +0000 PGAs of Europe http://www.pgae.com/?p=8080 Despite turning 40, the Spanish resort of La Manga Club is not showing signs of its age. On the contrary - readers of a golf magazine have voted it the best res]]>

Despite turning 40, the Spanish resort of La Manga Club is not showing signs of its age. On the contrary – readers of a golf magazine have voted it the best resort in Spain for a third successive year. Adrian Milledge finds out why.

Comercial Bank Qatar Masters - Previews“Taxi for Gordon Strachan” was a familiar chant from Coventry City fans at the turn of the century when he was manager and the club was dropping out of football’s top flight.

Similar cries when he lands in Spain en route for La Manga Club, however, are music to his ears.

And with good reason. Having owned a property at the complex for more than 25 years, Strachan, the dark days of the Sky Blues demise long behind him as he breathes life into Scotland’s national team, is a regular visitor.

Located 75 miles from Alicante airport, all that’s needed to get there is a taxi. Similarly, with the resort boasting more than 20 bars and restaurants, a five-star hotel, health club and fitness centre plus extensive facilities for golfers, footballers and tennis players within its confines, a hire car is not necessary.

LM.South.18Eight international-size football pitches, complementary training facilities and an average annual daytime high temperature of 22c make La Manga Club a warm weather training Mecca for Strachan’s teams and those from such clubs as Real Madrid, Bayern Munich and Liverpool.

The facilities for tennis are similarly extensive. However, the biggest attraction for the pint-sized Scotsman, who was a by-word for perpetual motion in his playing days, is the golfing menu on offer at La Manga Club; as it is for many golfers from the UK and northern Europe in the chillier months.

And, as in the case of the footballers, they are spoiled for choice when it comes to honing their games.

La Manga Club delivered another exciting chapter in its prestigious history in September following the official opening of the resort’s €1 million redevelopment of its teaching and practice centre including a new Leadbetter Golf Academy – the only one of its kind in mainland Spain.

David Leadbetter Academy first day with David Leadbetter coaching upcoming Spanish girls golfersThe centrepiece of the renovation is the creation of a bespoke Leadbetter Academy building – described by David Leadbetter as “comparable with anything I have seen worldwide” – complete with two tuition studios, both equipped with the latest technology including Trackman, SAM PuttLab and K-VEST.

The Leadbetter Academy is directly adjacent to the remodelled range, and features two 36-metre Huxley grass tees, three extra mat teeing areas and a 150-metre wide, 35-metre deep grass tee area. The range itself has been extended to 300 metres with additional target greens, trees and bunkers added for increased definition.

When it comes to putting all this practice to the test then, again, the golfer is spoiled for choice as La Manga Club has not one but three courses: the South, North and West.

Although unimaginatively named, when it comes to design they are anything but, especially the West Course. Accuracy here is paramount as it winds its way through La Manga Club’s pine woodland.

HotelLaManga ClubPrincipeFelipe_mFairways are tight and the trees all-too-willing to send an errant ball even further off course. Indeed, such is the demand for accuracy that drivers, unless wielded by skilled and accurate owners, can be under-employed. A long-awaited chance to give the driver an airing, however, presents itself at the 18th where, with the tee a couple of hundred feet above the fairway and seemingly the whole of Murcia to aim at, the temptation to grip it and rip it is irresistible.

By contrast, the South and North courses are more open. Not that means they are any easier, especially the former which stages championships and, originally designed by Robert Putman and modified by Arnold Palmer, has undergone a complete refurbishment over the last couple of years.

These include the addition of water hazards and trees as well as green alterations. Just shy of 7,000 yards, the South is the longest of the trio, a statistic borne out by two par threes each measuring more than 215 yards.

The North is shorter than its two siblings but, in contrast to the South, has tighter fairways and larger greens. One of these – at the par three second, comprises three tiers. All of which is a recipe for a four putt or worse. Given the practice facilities at La Manga Club, though, there are no excuses for not going back to the drawing board.

Find out more at www.lamangaclub.com.

FASTEN YOUR SEAT BELTS

Monarch, the scheduled leisure airline, operates year round flights to Alicante from Birmingham, London Gatwick, London Luton and Manchester airports with fares, including taxes, starting from £29.99 one way (£60.98 return) (lead fares for winter 14).

For further information or to book Monarch flights, Monarch Holidays or Monarch Hotels, please visit www.monarch.co.uk.

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La Manga Club – Fit at Forty