PGAs of EuropeMedia Partner News – PGAs of Europe http://www.pgae.com Home of the PGAE Fri, 17 Nov 2017 12:33:03 +0000 en-gb hourly 1 https://wordpress.org/?v=4.9 Benchmarking Performance: A Facility’s Secret Weapon http://www.pgae.com/ask/benchmarking-performance-a-facilitys-secret-weapon/ Wed, 10 May 2017 12:18:13 +0000 Golf Management Europe http://www.pgae.com/?p=18191 Getting the full picture of how your golf club is performing means you also need to know how you are measuring up against your competitors and the market...]]>

Getting the full picture of how your golf club is performing means you also need to know how you are measuring up against your competitors and the overall golf market.

 Here the PGAs of Europe and PGA Professional, Mark Taylor, explore this underutilised area of management looking at where to start and what to think about when it comes to benchmarking your facility…

Certainly many factors influence a club’s reputation and performance including; perception of the club’s brand, the quality of the course, course activity levels, recognition of the bottom line value of guest play; to name just a few!!

 

Benchmarking is a tool that provides facilities and management teams a way to compare their clubs with peers.

Here’s what to consider when benchmarking…

Benchmarking is a process for golf operations seeking to compare financial performance and operating metrics to others in the same industry and re-align business strategies that have become unsuitable.

Through considering the results and practices of others in the same space, an enterprise can potentially improve its own understanding and management of processes and practices.

Information is crucial, and this is accessible from various sources:

  • Competitor golf club websites and social media space
  • ‘Mystery shop’ your local golf clubs
  • Understanding trends in the market and adapting to meet those needs
  • Golf Benchmark National/International comparisons and metrics (e.g KPMG)
  • Benchmarking in local areas or regions

The factors that you may wish to consider in benchmarking competitors are:

  • Membership numbers and fees
  • Membership Retention
  • Visitor fee prices
  • Visitor packages
  • Food & Beverage
  • Golf Course reviews
  • PGA Professional Golf services, retail, membership sales and coaching provision
  • Is the PGA Professional active within recruitment & retention strategies?
  • Where and how competitors are marketing?
  • Are you comparing like for like products?
  • Is your benchmarking SMART in each area of comparison?

Only by knowing the answers to these basic questions and understanding where you fit in the local marketplace, can you be realistic about what is feasible.

The questions you wish to ask competitors may also vary – for example, in European tourist weighted/seasonal destinations, the benchmarking process may need to be adjusted to identify different gaps in a business from a conventional ‘member’ golf facility.

For venues that either currently benchmark or are evaluating the use of benchmarking processes, there are several factors to consider:

Resource:

Benchmarking is an important resource that a club has at its disposal and should be considered both during budgeting and strategic planning.

Planning:

Benchmarking helps club committees/course owners and management teams deliberate about plans and operations in new and more intelligent ways. It may also help reduce input drawn from other industries that may not apply to golf clubs and facilities. The operating, financing, investment, marketing and governance practices of golf clubs all have their own unique characteristics.

Understand the Limitations:

The first thing to understand is both the goals and the limitations of benchmarking.  It is, after all, a tool and not an answer. Comparing your club to others of similar standing should identify disparities that are worth understanding.  It is not a case of right or wrong, it is just a process to help develop more thoughtful questions and a better understanding of the surprising intricacy of the golf business.

Be sure to benchmark against a comparable set of venues…

In selecting facilities to benchmark against, it is important to choose a peer set with similar amenities. Comparing a golf-only club against clubs that provide, for example, leisure club integrated golf/leisure membership or dual course options etc. would make the comparison less meaningful.

For the same purpose, simply selecting clubs in your geographic area may not produce the most meaningful result. Comparing yourself with clubs of your general revenue size and, to the extent available, other factors including number of golf holes, amenity offerings, F&B revenues, etc. will help produce more telling results.  Studies have proven that geography means far less than one might intuitively suspect…

In addition to financial data, benchmarking operating data such as golf rounds played; the financing of capital expenditures, member numbers, membership costs, joining fees, governance practices etc. can be very valuable.

Key personnel within the club, including PGA Professionals have the ability and knowledge to treat this level of information with the respect it deserves and use it to drive positive change, improve service levels and profits, both in their business or for their employing club.

While the business model of golf is often consistent from venue to venue, each individual business is unique and is therefore required to make decisions based on their individual needs.

Benchmarking should not be considered a one-off exercise… To be effective, it must become an integral part of an ongoing improvement process, the goal being to be informed of ever-improving best practices and implement the necessary interventions to close the performance gap.

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Mark Taylor is a Development Officer for England Golf, a Fellow PGA of Great Britain & Ireland Professional, as well as a PGA Tutor and an R&A Golf Development Professional.

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Benchmarking Performance: A Facility’s Secret Weapon
18 Ways to Boost Your Pro Shop http://www.pgae.com/news/18-ways-to-boost-your-pro-shop/ Mon, 19 Dec 2016 10:09:03 +0000 Cutting Edge Golf http://www.pgae.com/?p=8525 A round of tips & thoughts from Cutting Edge Golf to boost a Pro Shop and retail facility and make it as profitable as possible...]]>

A round of tips & thoughts for boosting a pro shop from Cutting Edge Golf.  If one of these inspires a good idea on your side of the counter then feel free to share some of your own positive ideas with Cutting Edge Golf at info@cuttingedgegolf.com.


1. Strut Your Stuff

A number of club professionals have staged successful fashion shows for members at the club. These don’t have to be huge in size and can be linked with a charity evening. Most good apparel brands will help the retailer with this event. You don’t have to be as slick as the Milan catwalk and you will find that members will respond positively. Engaging with them on this social occasion will help cement your retailer/customer relationship.

2. Individually Target

Target more of your customers individually. Consider what makes them tick and what they are missing from their golf wardrobe. If you ‘home-in’ on 5 club members a week you will have tempted 60 (and possible spouses) in 3 months.

3. Invitation-Only Events

How about special retail invitation evenings after shop hours? Provide some wine and ask a select number of members and spouses in for exclusive apparel presentations on new season lines. This will make them feel special, encourages them to buy before other members, builds long term loyalty as well as getting your season off to a great sales start.

4. Offer Something Special

Follow the supermarket trick of the loss-leader. Place a fashion item customers can’t miss at a great price, and when taking their money ask them about their golf wardrobe. Link smaller accessories and P-o-S items with bigger purchases through special offers.

5. Get Social

Put aside any reservations about social media and use it. Twitter/Facebook etc is imperfect – but you can reach people through it from the local community. Highlight daily deals and create more of a buzz.

6. Research!

Research among your customers to find out what products they are talking about. Is there a buzz brand? Can you be the first to stock the new brand? Too many golf retailers follow the expected; think niche and does that work for your members?

7. Quiz Your Customers

How many of your members know what the top 20 players in the world actually wear? Hold a quiz with a prize of a new season shirt. Ask them to answer what brands the top 10 players wear versus the brand of clubs they play and see who wins.

8. Competitions

Organise a sweep for Tour events, and have a clothing item/accessory as part of the prize. Make a big deal about who has won the ‘red shirt’ etc this month.

9. Daily Deals

Create momentum in turnover with an ‘offer of the day’; create more regular sales with this method. One deal a day for a week, for the first member who comes in, as a loss leader; advertise it via email to your members and see how successful it is.

10. Involve Your Assistants

Ask your young assistants to find out more about what younger golfers are looking for. Set them to work, get them thinking and helping! They know plenty about the best gel product for their hair, how good is the rest of their fashion knowledge?

11. Look for Expertise

Is there an expert on women’s apparel on hand for you. If not, would any members or their friends be interested in helping? But be careful, wait until you find exactly the right person.

12. Take a Strategic Approach

Make a list of the types of customer you are missing. Devise a strategy for attracting these people.

13. Golf Gifts

How can you lure the outside community into your shop? Golf gifts can save the bacon of a busy person; does the town feel your door is open to them? Get more people in apart from the usual suspects.

14. Secret Shopper

Visit the best golf shop in your region and study their moves. Take it to another level and go to a department store or local high street fashion shop and learn from the true retail specialists. You may be amazed at the ideas that will come to you.

15. Incentivise the Staff

Tell your assistants you all must do more to sell apparel. Set yourselves a tough weekly team target. The first time you hit it buy the team a meal and a few beers. Strengthen the confidence of the team.

16. Commission

Do you offer commission to your sales assistants to encourage them to become business orientated rather than just being friends with the members who they play golf with?

17. Talk to the Customer

Talk to every member about golf products. You will learn from them, they will learn from you, and they will also be far less likely to buy from the internet. There is still lots of loyalty out there, but you have to accept that you can never be everything to everyone.

18. Educate the Staff

Set your team the task of learning more about the brands you sell and the individual products. Task each team member to inform the rest of you of the benefits to the golfers of these products, thus creating a pride in sales knowledge among your staff. Building a professional sales team can help you turn the corner in your shop in 2015.


Pro Shop Points of View

“By offering a really strong, very friendly personal service to all our customers it really does make all the difference. Their first port of call for apparel items and shoes won’t be the internet. They will always give us the opportunity to sell to them, they will always look and ask questions and we do our best to supply them with an interesting choice.”

Maurice Campbell, Head Professional, Leighton Buzzard Golf Club, UK

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“It’s a tough world out there so you have to do things a little differently. I now have a lot of non-golfing customers and I promote the shop on social media to draw them in – in fact I’ve had lads messaging the shop on Facebook on a Saturday afternoon looking for something to wear that night; within an hour they’ve been in the shop and picked up a new shirt.”

Simon Fletcher, Head Professional, Morecambe Golf Club, UK

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“Golf retailing is difficult, no question, and that is why any pro has to differentiate themselves from the rest. If you have hundreds of Indian restaurants together, how do some of these manage to rise to the top, flourish and generate real customer loyalty?

“We have to make sure we provide a really friendly experience for our customers. We say that an independent pro can often compete with the online retailers in terms of price, but they can never compete with us in terms of personal service.”

Daniel Webster, Head Professional, St Annes Old Links, UK

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18 Ways to Boost Your Pro Shop
How Will Wearable Technology Change Our Golf Retail Experience? http://www.pgae.com/ask/how-will-wearable-technology-change-our-golf-retail-experience/ Sat, 16 Jan 2016 14:22:40 +0000 Golf Business Monitor http://www.pgae.com/?p=10714 Wearable technology is fast becoming an opportunity for marketers, brands and businesses as usage levels continue to increase and more devices are released with]]>

Wearable technology is fast becoming an opportunity for marketers, brands and businesses as usage levels continue to increase and more devices are released with incredible levels of functionality.

Golf Business Monitor’s Miklós Breitner assesses the ways in which these new devices could be leveraged by your marketing team.


The usage of wearables is not totally new to the golf industry. Those who were lucky enough to attend the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This got me thinking about how pro-shops and other golf retail outlets could utilise wearables.

For many of us, if I ask them about wearables, the following things come to their mind: Google Glass, smartwatches (e.g. Motoactv of Motorola), and activity trackers (e.g. Fitbit). In 2014 there were more searches on Google for wearable devices than for fitness apps.

As usage increases we need to think how could we maximise these technologies to enhance customer experience in pro-shops and golf retail outlets.

Wearble Graph

At the moment I can see 3 major areas where wearable technologies could be utilised – in this first part of the article we’ll look at the first:

Providing more product information

Bricks-and-mortar companies have to compete with online retailers. Needless to say that online it is easier to obtain relevant information (and reviews) about products and services and compare them. Some retailers are already using QR codes to provide extra product information, such as Best Buy in the US adding QR codes to the fact tags.

Our challenge is to find out how to utilise wearable technologies to provide personalised offers and solutions in real-time. Customers today are expecting more and more relevant offers, greater access to deals and promotions and fast checkout (I will talk about payment solutions in the next part of the article). More importantly, once the customer walks in, the store can immediately engage him or her with services.

If the customer opts to provide personal information via wearable, this can give retailers further opportunities for marketing.

Article Header Images_GolfBusinessMonitor - Wearable Technology

I would not neglect the demand generation capability of wearables. Burberry’s solution, launched in 2013 (see video on this page), is a good example where the company embedded a textile RFID (Radio Frequency Identification) label into its products. Burberry were then able to provide bespoke multimedia content specific for certain products.

Another interesting aspect is how your sales team communicates with customers in the pro-shop. We should think how we could support their work with extra information via wearable devices – for example, ongoing communication; remind the shop assistant that he is dealing with a loyal customer and what the customer’s brand preferences are, their shoe size, preferred payment solution etc.

We could also avoid the embarrassing situations when colleagues called to a certain place within the golf club via loudspeaker. In addition to this the wearable can improve employee efficiency, enhance training and reduce nonproductive time.

The Container Store (TCS) for instance in 2014 replaced its walkie-talkie system with Theatro Wearable (a wearable in-store communications device clipped to employees’ shirts) to improve the communication among its workers.

To succeed we must integrate the implemented wearable solutions with our point of sale, CRM, order management, campaign management and web content management systems. For integration to be effective then we are reliant on developers creating programming interfaces/APIs but this will no doubt take place as time goes on. I am less worried about security and privacy since our employees are used to being monitored.

In the upcoming second part of the article Miklós will look at 2 more areas where wearable technology could be utilised.


This article originally featured in International Golf Pro News. Visit the IGPN Page to find out more and subscribe for free.

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How Will Wearable Technology Change Our Golf Retail Experience?
KPMG Publishes New Study on European Mediterranean Golf Resorts http://www.pgae.com/news/kpmg-publishes-new-study-on-european-mediterranean-golf-resorts/ Fri, 17 Apr 2015 12:59:15 +0000 GolfBusinessNews.com http://www.pgae.com/?p=10915 KPMG Golf Advisory Practice has published the study titled “Golf Resorts in the European Mediterranean Region” analysing the current trends and future outlook f]]>

KPMG Golf Advisory Practice has published the study titled “Golf Resorts in the European Mediterranean Region” analysing the current trends and future outlook for development and operations.

PGAs of Europe Media Partner, GolfBusinessNews.com, spoke to Andrea Sartori, Partner KPMG Advisory, Head of Golf Advisory Services in EMA, about the new study.

Click Here to View the Interview in Full at GBN.com


Andrea, KPMG Golf Advisory Practice continues to publish meaningful thought leadership on the golf sector. You have recently produced a new study on golf resorts. Why have you chosen this time for the study?

Yes, you are right; the KPMG Golf Advisory Practice leads the way in thought leadership in the golf industry. Last year we published the Golf Cost Development Survey for Europe, Middle East and Africa and in a couple of weeks we will publish the annual European Golf Participation Survey.

The report on integrated golf resorts comes at a time when the property sector is slowly coming out of the global economic crisis and with this in mind, we believe it is a good time to investigate the development of and future outlook for integrated golf resorts in greater detail. Our analysis has shown that whilst some integrated golf resorts did open during the crisis years, the rate of growth slowed significantly. Today we are seeing a returning level of interest in the sector.

At the same time the golf holiday market has shown signs of continued growth in the past few years, with global golf holiday sales growing by more than 20% between 2011 and 2013.

Click here to download the report

Article-Header-Images_GolfBusinessNews---KPMG-Med-Report-full

Explain the general concept behind integrated golf resorts?

First of all is important to observe that there is not a commonly accepted definition of what constitutes a resort. In our study, we have considered a resort as a planned development comprising one or more golf courses, hospitality facilities and/or residential real estate for sale. The subject of our study is golf resorts located within 20 km of the coast of European Mediterranean countries, as well as the coast of Portugal. We also define an integrated golf resort as being planned and developed as one mixed-use project.

The key element of the market that we have analysed is the inclusion of golf as a main feature of the resort. Increasingly the concept of a golf resort has been backed up with a range of other sports and leisure facilities, but it is the combination of all of these components that can contribute to the success of an integrated golf resort.

How has the concept changed over the years?

Costa Navarino Bay Course – operated by Troon Golf. (photograph courtesy of Kevin Murray)
Golf resorts have existed since the early 20th century. In the early days the concept comprised more simply a hotel and a golf course or courses.

As holiday patterns changed, and with a greater availability of means of travel, the resort market boomed and a holiday residential market started to grow. From the 1980s the proportion of integrated golf resorts featuring residential real estate for sale increased and between 2000 and 2009 as many resorts opened including holiday real estate as those including only a hotel.

Interestingly in many cases developers focussed on real estate sales have chosen to include a hotel as well. This often make sense as the hotel can provide a range of facilities which add to the attractiveness of the resort as a whole, a brand that can help to position the resort and establish credibility in the eyes of real estate buyers.

Why has the residential real estate-golf combination grown in importance?

The key answer to this question lies in the potential returns on investment from residential sales. In terms of positioning the resort in the eyes of potential consumers; golf remains a key driver to higher premiums in real estate or tourist developments. Golf courses come second only to waterfront sites as the most desirable location for a housing community.

In a recent survey of resort developers carried out by KPMG, nearly half of the respondents indicated that the real estate sales price premium generated by a golf course was in excess of 20%. Almost all survey respondents indicated that a premium was achieved on residential real estate as a result of a golf course.

It is important to realise that many people who purchase real estate in an integrated golf resort may not actually play golf. Rather they are attracted by the thought of living on a golf course – the green areas of the fairways, the lifestyle and the sense of “prestige” associated with living beside a golf course. In addition there is a greater potential of increased investment value of a golf course home.

In today’s market, how important is the use of a “branded” golf architect and internationally branded hotels?

Monte Rei Golf & Country Club – Nicklaus Design (photograph courtesy of Aidan Bradley)
This is an area on which we are frequently asked to give advice. Increasingly in today’s golf and hospitality markets, the issue of brand is of key importance. It can be key to raising the profile of a resort.

Our research showed that in the last fifteen years around a third of all new golf courses have been designed by firms of architects associated with a well-known golfer. Interestingly in the last five years, this proportion has grown to 60%. Furthermore, our study demonstrated that residential real estate on a resort with a “branded” golf course achieves a greater premium. 35% of the resorts studied estimated a premium above 10%, and 25% estimated a premium of between 6%-10%.

The same is perhaps true in terms of the use of international hotel brands. Certainly a well-known hotel brand can assist in raising the profile of a resort and nearly 40% of all hotels in resorts covered by our study are operated under an international brand. It is however interesting to note that there is no brand that currently has leadership in this market.

Is now a good time to be developing a golf resort?

It appears that we are into a phase of modest recovery following the economic crisis – our experience shows that this can be seen to an early extent in the second home property market. It appears that it is more in the market for higher quality properties and unique concept that are attracting more attention in the early stages of the recovery.

At the moment we are noticing that second home buyers from key feeder markets – such as UK, Ireland, Germany, and Scandinavia – are beginning to explore once again the idea of buying second or third homes in golf resorts in Southern Europe. The CIS regions and Russia, prior to the Ukrainian crisis, were also emerging as potential buyers.

We are seeing a revival in developer confidence in some areas. This despite the fact that there is still limited debt financing available for green field golf related projects. In facts, banks have not shown the same kind of openness to green field development at this time and they are rather interested in investing in the extension of existing successful properties. Existing resorts are now investing in repositioning themselves and in some cases projects which were halted and are currently under development are revising their original concept in order to become more attractive in the changing market. It is perhaps in some emerging countries that greater future potential exist.

Where in the European Mediterranean do you see the potential for golf resort development?

More established markets such as Spain, Portugal and to a lesser extent France and Italy, have a mature integrated golf resort supply. Especially in Spain, at least for a few years, there will be a limited number of new projects, whereas emerging markets currently have the least supply and potentially offer the most opportunity. Our study has demonstrated that there are improved prospects for new developments in emerging golf resort markets, such as Croatia, Montenegro, Cyprus and Turkey. Despite the uncertain economic and political situation, Greece could also be an interesting market in the mid-term.

In the next five years we expect to see growth in the number of resorts in the above mentioned emerging markets and the South of Italy, which has phenomenal golf tourism potential. One problem that has surfaced in general is the lack of suitable available land and a low prioritization of golf in national tourism program. What we have observed is that if emerging destinations wish to compete against mature destinations, the concepts of resorts need to be based on mix of components focused on niches which differentiate them from competitors.

KPMG Golf Advisory Practice: www.golfbenchmark.com.

This article originally appeared on GolfBusinessNews.com – to view the original article visit http://eur.pe/1FRIPSV

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KPMG Publishes New Study on European Mediterranean Golf Resorts
Sports Marketing Surveys Inc. Announces 2014 Golf Participation Figures http://www.pgae.com/news/sports-marketing-surveys-inc-announces-2014-golf-participation-figures/ Mon, 30 Mar 2015 13:49:50 +0000 SMS Inc. http://www.pgae.com/?p=10721 Leading sports research company and PGAs of Europe Media Partner, SPORTS MARKETING SURVEYS INC. (SMS INC.), are a vastly experienced research group that help or]]>

Leading sports research company and PGAs of Europe Media Partner, SPORTS MARKETING SURVEYS INC. (SMS INC.), are a vastly experienced research group that help organisations to use data to inform their business and marketing decisions.

Here they reveal the results of their investigation into British golfers and their playing habits, information which could be useful not only in Great Britain, but also further afield as markers of performance and evidence of trends throughout the sport…


Golf participation in GB finally stabilised in 2014, just above the 3.3 million mark, offering hope to the golf industry after a decade of decay. This succeeds news that 2014 saw an increase in the number of rounds played by 3.5% compared to 2013 (SMS INC. 2014 GB Rounds Played Monitor) following a warm and dry summer, without any major UK based major sporting events.  A local and victorious Ryder Cup in Scotland – with good weather around it – will have boosted interest and play frequency.

Further good news from additional SMS INC. intelligence confirms that equipment sales in GB have levelled across most categories in terms of volume and value, suggesting the ‘downturn’ is over.

Although golf participation remains at its lowest level for over a decade, SMS INC.’s study signposts clear progression and opportunities for the sport to grow. For the second consecutive year female participation has risen, as has the number of ‘avid’ golfers (who play at least once a week on average). It is this group of golfers (Avid) who define and guide the sport, so the industry should be buoyed by the additional 53,000 players whose play frequency brought them into this dedicated category in 2014.

As per the 2013 statistics, a cause for concern is the number of ‘infrequent’ golfers, who play less than 12 times a year, which is at its lowest on record in this millennium (1,786,000). Time is a major factor influencing player numbers, and may be the significant reason behind the decline in infrequent golfers.

Richard Payne, Senior Manager of Sports Accounts at SMS INC. commented, “Whilst the 2014 figures give the golf industry reason to be more positive, the continued decline of infrequent golfers remains a challenge that needs to be overcome.

SMS INC. has continuously stressed the importance of the ‘three F’s’ – Fun, Flexible, and Family’, a vision which the industry must fully adopt following these latest figures, to convert both first-time triallists and new golfers who may be using driving ranges into full-length course users, and secondly to prevent the loss of more infrequent players.”

SMS INC’s participation report also examines golfs position in comparison to other sports. As per recent years swimming, running and cycling are the top three sports in GB in terms of participation, and all exude the image – ‘Fun, Flexible and Family’.

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Sports Marketing Surveys Inc. Announces 2014 Golf Participation Figures
SPORTS MARKETING SURVEYS INC. and ‘Women & Golf’ Magazine To Release Survey Results http://www.pgae.com/news/sports-marketing-surveys-inc-and-women-golf-magazine-to-release-survey-results/ Mon, 23 Feb 2015 12:41:30 +0000 SMS Inc. http://www.pgae.com/?p=10200 Leading sports research company SPORTS MARKETING SURVEYS INC. announces, in conjunction with Women & Golf magazine, the completion of detailed research into Bri]]>

Leading sports research company SPORTS MARKETING SURVEYS INC. announces, in conjunction with Women & Golf magazine, the completion of detailed research into British golfers.

The SMS INC. report, commissioned by Women & Golf magazine and featured in the March/April issue, on sale 6 February, reveals that male golfers could be a key stimulus in increasing female participation.

The survey reveals that the top reason for female golfers initially taking up the game is because of a husband or partner who played. Yet the conclusions show that over three quarters of male golfers who have a wife or partner say that this companion does not play golf, thus presenting a great opportunity to the golf industry to embrace these golfers to grow the game.

“The impending report in Women & Golf, that will also be available to view on the website www.womenandgolf.com, will give the golf industry exceptional insight into a much coveted group of consumers, offering detailed data on their attitudes to the game and how the sport can attract more women,” said Richard Payne, Senior Sports Account Manager of SPORTS MARKETING SURVEYS INC.

“SMS INC. emphasised the importance of the ‘three F’s’ – Fun, Flexible, and Family’ – at The Industry Lunch at The Open in Hoylake six months ago, and this research fully supports that vision”.

Male Golfer Attitudes:

SMS INC.’s report also provides pivotal insight into the attitude of the male golfer, revealing that over half of men who have sons say that their son(s) play golf, whereas just 12% of men who have daughters say that their daughter(s) play.

Less than half of men with wives or partners who do not currently participate in the game, have tried to introduce them to golf, and a similar trend (31%) is evident of men with daughters who do not currently play.

“This in-depth research clearly demonstrates that the industry must utilise its current male golfers to encourage the women in their life into the game. Clubs must emphasise the inclusive, familial nature of the sport to help it develop and grow female participation” said Alison Root, Editor of Women & Golf.

Furthermore, the report reveals that 47% of women golfers play golf casually with male golfers at least once a month.

The survey was carried out during the summer and autumn 2014 and involved over 3,000 core golfers.

Click here to find out more about the study and results

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SPORTS MARKETING SURVEYS INC. and ‘Women & Golf’ Magazine To Release Survey Results
Daly’s Day at Gloria http://www.pgae.com/news/dalys-day-at-gloria/ Fri, 05 Dec 2014 20:41:02 +0000 PGAs of Europe http://www.pgae.com/?p=7197 1995 Open Champion, John Daly, took the lead in the 2014 Beko Classic after Round 2 with a low round...]]>

1995 Open Champion, John Daly, took the lead in the 2014 Beko Classic after Round 2 with a low round of the day of 63 (-9), three shots ahead of his rivals at -15 (129). 

Daly started the day at Gloria Hotels and Resorts’ Old Course with a birdie on the first followed by three regulation pars.  But then the American notched things up a gear with birdies at five, six and nine to go out in four-under, along with a three hole birdie streak from ten, a birdie at 15 and another at 17 to come back in 30 for his 63.

First round leader, Chris Gane, sits at second place on twelve-under (132) for the tournament after a second round 69 (-3).  Whilst Gane’s round wasn’t quite as spotless as it had been in Round 1, it was only a solitary bogey at the Old Course’s 14th hole that marred the card.

Clearly Gane’s game is looking good for the week but is only one shot ahead of England’s Adam Gee after his six-under 66, combined with his first round 67, enabled him to finished at -11 (133).

The Team Pro-Am competition continues to be led by team Gloria (Fahir Telli, Dr. Nurettin Katiranci and Hatice Cetindere) with a total of 176 points (-32) after a second round 84 points in conjunction with Professional for the day, David Griffiths.

Still in second place, with the same Round 2 score of 84 points and a total of 173 points (-29), are GOLFIST (Esra Demirsoy, Ian Randell and Angus Mackenzie) today assisted by Professional, Adam Gee.

The final round will see the top 16 teams and Professionals join forces on Gloria’s New course to battle it out for the Team Pro-Am honours and the Individual Professional prize fund of $80,000.  The final round begins at 09:30am(GMT+2) 6th December 2014.  For full Round 2 scores visit:  http://eur.pe/1I5Wudt .

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For more information visit the Tournament Hub Page, follow @PGAsofEurope on Twitter and search the hashtag ‘#BekoClassic’, and like the PGAs of Europe Facebook Page.

To find out more about Beko visit www.Beko.com and for more information on Gloria Golf Resort visit www.gloria.com.tr.

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Daly’s Day at Gloria
First issue of Cutting Edge Golf Released http://www.pgae.com/news/first-issue-of-cutting-edge-golf-released/ Fri, 21 Nov 2014 18:41:50 +0000 PGAs of Europe http://www.pgae.com/?p=10011 The very first issue of Cutting Edge Golf magazine is now out, and we want to make sure you have received your copy.]]>

The very first issue of Cutting Edge Golf magazine is now out, and we want to make sure you have received your copy.

In our early digital issues of this e-newsletter we were delighted with the interest being shown in our concept by both fashion brands and fashion retailers alike – the concept being the creation of a one-stop shop for golf industry fashion, apparel and lifestyle news and, crucially, information; everything from expert advice to catching up with the coolest new looks worn by the coolest players.

Cutting Edge Golf is creating a platform for all golf retailers in paper form and online, purely on the subject of golf apparel, shoes and accessories, with a generous splash of lifestyle thrown in.

This is more about what’s on the player’s back, not really what is in the bag. Ideas come from everywhere and we are excited about sharing our ideas with readers, and learning from you in return.

Early feedback concerning the launch of this magazine has been highly positive. It seems that people working in our sector of the golf industry recognise the need for a specialist magazine on golf fashion. This is such a key part of the golf market but which has been, until now, under-represented in the media.

Ultimately, we see this magazine as a great opportunity for some of the intelligent thinkers and star performers of the golf fashion sector to share best practice, share great ideas and common concerns and together help each other to exploit more and better business opportunities.

So join in today, say hello to Cutting Edge and certainly, if we didn’t reach you with Issue 1 of our paper magazine, let us know (info@cuttingedgegolf.com or bevans@cuttingedgegolf.com) and we’ll send you a copy.

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First issue of Cutting Edge Golf Released
PGAs of Europe Launches Media Partnership Programme & Initial Partner Lineup http://www.pgae.com/news/pgas-of-europe-launches-media-partnership-programme-initial-partner-lineup/ Tue, 18 Nov 2014 22:24:09 +0000 PGAs of Europe http://www.pgae.com/?p=6931 The PGAs of Europe has announced an initial lineup of Media Partners that will launch the new partner designation and...]]>

The PGAs of Europe has announced an initial lineup of Media Partners that will launch the new partner designation and further strengthen the relationships between the Association and key media outlets, organisations and content producers across Europe.

Cutting Edge Golf, GolfBusinessNews.com, Pro Shop Europe, SGB Golf and SPORTS MARKETING SURVEYS INC. (SMS INC.) are the first to be signed up to the new programme, which sees the new Media Partners and the PGAs of Europe work together in a more reciprocal fashion than ever before.

The Media Partnership Programme is designed to formalise new and existing relationships with media bodies and organisations by establishing clear opportunities for working together, as well as ensuring Media Partners are aware of what potential opportunities lie in their cooperation.

The Programme will see Media Partner publications, websites and organisations, and a variety of content they produce, promoted to one of golf’s most discerning audiences – PGAs and their member PGA Professionals – through a variety of media, including the PGA-focused magazine, International Golf Pro News (IGPN). The Programme will also assist partners with the creation and curation of content from the PGAs of Europe and its member PGAs that will be useful and relevant to their own readerships and customers.

“In the past two years we have put a great deal of resource into optimising our communications and as part of that a strong element is the content we are producing online and in our digital magazine, IGPN,” said PGAs of Europe Chief Executive, Ian Randell.

“The programme is designed to enhance our existing, and develop new, relationships with media outlets, publications and all manner of content creators, with a view to assisting the continued advancement of the quality and quantity of the content produced for both parties in a way that is beneficial for all concerned.

“The initial Media Partners that have joined the programme are each well established organisations who bring their own types and styles of content to the table, and will be the first in a number of content creators and aggregators that will assist in providing useful, relevant and interesting content to PGAs and the Member Professionals.”

The Programme will see further Media Partners added over time as the strength and breadth of the content featured on PGAE.com and in IGPN continues to grow and the platforms further cement themselves as vital resources for Member Country PGAs and their members.

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For more information about the PGAs of Europe, visit www.pgae.com, follow @PGAsofEurope on Twitter, or like the PGAs of Europe Facebook Page.

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PGAs of Europe Launches Media Partnership Programme & Initial Partner Lineup
SPORTS MARKETING SURVEYS INC. TO REVEAL GOLF TOURISM INSIGHT AT THE INTERNATIONAL GOLF TRAVEL MARKET http://www.pgae.com/news/sports-marketing-surveys-inc-to-reveal-golf-tourism-insight-at-the-international-golf-travel-market/ Tue, 30 Sep 2014 11:44:20 +0000 SMS Inc. http://www.pgae.com/?p=10203 SPORTS MARKETING SURVEYS INC. has extended its relationship with the International Golf Travel Market (IGTM) by confirming their status as the “Official Researc]]>

SPORTS MARKETING SURVEYS INC. has extended its relationship with the International Golf Travel Market (IGTM) by confirming their status as the “Official Research Partner” with event organisers Reed Exhibitions.

For the first time in the events history, the scenic banks of Lake Como will play host to the 2014 IGTM, which promises to continue its status as the elect global event for the golf tourism industry when it opens its doors on October 27th, with delegates from all corners of the world converging on the Italian destination.

Leading sports research agency, SMS INC. will once again be present to share key findings from their golf tourism research conducted amongst core golfers in Europe’s largest golfing markets.

The analysis which tracks golf tourism trends year on year, and help reveal the key motivations for golfers when taking a golf break will be presented at the event by SMS INC.’s Senior Manager Richard Payne, with a special focus on the host destination Italy.

Speaking about the upcoming IGTM, Richard commented, “golf tourism is a multi-million pound industry and IGTM is at the forefront of ensuring that all of the key players in the trade com e together to share ideas, socialise and conduct business. SMS INC. is delighted to extend our relationship with the event and deliver insight to help companies provide a product and service that golfers covet. We are especially excited to reveal European golfers’ views on Italy as a golfing destination, and to help the country establish itself as a leader within golf tourism.”

Peter Grimster, IGTM exhibition manager added “we are particularly excited to confirm SPORTS MARKETING SURVEYS INC. as the official Research Partner for IGTM. We are looking forward to the valuable insight that SMS INC. can offer with their well-respected golf tourism research, adding a great deal of credibility to the event at a time when IGTM and the golf travel industry as a whole is moving from strength to strength”.

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SPORTS MARKETING SURVEYS INC. TO REVEAL GOLF TOURISM INSIGHT AT THE INTERNATIONAL GOLF TRAVEL MARKET