Advancing Associations

Recruiting Women to Golf2 min read

Mark TaylorAuthor: Mark Taylor

Posted on: 9th Sep 2016

Why offer a women’s Open Day?

Women are potentially one of the largest growth areas in golf..So, is your Golf Club looking at new ways to recruit and retain women golfers??

Firstly it is important to understand your golf club and completing a club profile may help to identify your club’s strengths and weaknesses, analysing and highlighting why your current women members re-join every year and why they may have left?

Open Days help raise the profile of golf within the local community, change perception of golf and;

  • Promote your club as a welcoming and safe environment
  • Increase revenue streams
  • Increase membership

The majority of women will want an offer that reflects;

  • Value for money
  • Something that will fit into their lifestyles
  • Range of opportunities
  • How golf can keep them fit and active and help them meet new people.

Listed below are ideas of where you could recruit women…

  • Member referral schemes (wives or partners)
  • Local businesses
  • Target other sports and activities (hockey, tennis, fitness classes, etc.)
  • School teachers and mums
  • Chamber of commerce
  • Local Women’s Groups (Women’s Institute, Mums in the Know).

Create a facility/club plan

Creating a plan will help you establish…

Key elements:

Club members; meet and greet buddies to show around facility, inform members of the activity and they will help find participants

Professional; in charge of activity keep the activities fun and ensure participants get to see or play the game (golf course/shortened holes/par 3)

Equipment; all equipment provided

Dress Code; Casual attire, trainers can be worn

On the day..

  • Clear signage for visitors
  • Have your volunteers and staff ready to welcome
  • Include a Club ‘Walk Around’ to familiarise participants
  • Collect contact information to use for future communications
  • Provide information of follow-on opportunities
  • Collect pictures and testimonials

After activity..

  • Ask for feedback from participants
  • Allow time for social engagement include drinks and cake in your offer
  • Collect contact information to use for future communications
  • Set up a social group from your attending participants
  • Provide information of follow-on opportunities further coaching, social events, discounted driving range and bring a friend offers
  • Collect pictures and testimonials and celebrate your success with local press and media!
  • Send a thank you letter or email including details of follow-on opportunities.
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Mark TaylorAuthor: Mark Taylor

Mark is a Development Officer for England Golf and a Fellow PGA of Great Britain & Ireland Professional.

In 2012 Mark became a PGA Tutor and a further recent appointment as a Golf Development Professional followed for the R&A ‘Working for Golf’ program. Mark continues to coach at his indoor performance studio in Cheshire and retains a passion for coaching working as an England Golf performance coach and England Golf under 14 girls coach. This commitment to coaching and golf development saw Mark awarded with PGA Fellow professional status.