Golfbreaks.com is official travel company of the PGAs of Europe and an official partner of The PGA of Great Britain & Ireland. Here, the company’s Director of Golf Pro Relations, Adam Ward, explains how PGA Pros can significantly boost their income during the quiet winter months.
How does Golfbreaks.com work with PGA members?
AW: In lots of ways! We help PGA Professionals organise escorted trips for their club members and clients – whether it’s a social break or a tuition trip. We also run Pro-Ams, with teams from across Europe taking part. In 2015 there will were two in Spain, both playing La Reserva and Valderrama, plus a first-ever Golfbreaks.com Pro-Am in the United States.
Why would a Pro want to run a tuition break?
AW: There are two main reasons really. Obviously Pro’s all want to earn a bit of extra money and travel is a great supplementary income over the quieter winter months. We guarantee the very best rates for PGA Pro’s, there’s a nice 5% commission on every booking and the Pro will usually stay and play for free.
Pro’s can then add their own tuition fees onto the main package price, so for several hours’ coaching in the sunshine every day over the course of a week, a Pro could make as much as £2,500 on a tuition trip for a group of six to eight.
Just as importantly, taking trips away is the perfect way to strengthen relationships with club members, which often encourages the booking of more lessons, increased retail spend during the year and much greater loyalty.
Pros are very busy people… just how easy is it to do?
AW: It’s actually much easier than you think. Pro’s will deal exclusively with our dedicated team of regional sales experts who can organise and pre-book the entire trip, including accommodation, tee-times at the best courses, guaranteed use of practice facilities, dinner reservations and airport transfers and even flights.
All the Pro needs to do is get people to sign up! The best way for Pro’s to recruit is simply to invite people face-to-face, as personal invitations are by far the most successful. And once they’ve done one trip, word of mouth quickly spreads among the members.
How far in advance do you need to plan?
AW: The earlier the better. November to March is the perfect time to go, so the best time to start planning is during the summer to ensure you get the resorts and facilities you want. Plus, that’s when Pro’s see the most clients, so it’s the perfect time to spread the word.
Why don’t more do it then?
AW: They either aren’t aware or feel that they don’t know how to do it. There are so many questions: where do I go, what are the practice facilities like, how do I set the price, how do I sell it to members, what if it all goes wrong? With their reputation at stake, many are reluctant to take on such a big task – but it’s easier than you think and we are there to help every step of the way.
Why would a Pro use Golfbreaks.com and not arrange the trips themselves?
AW: They could do it, but it’s hard work…and simply not as profitable! Golfbreaks.com has been the leader in golf travel since 1998 and with just a single call you can take advantage of our expertise and relationships with hotels and venues around the world. Being the Official Travel Company of the PGAs of Europe as well as an Official Partner of The PGA of GB&I, and both ATOL and ABTA bonded, we are trusted by Pros across Europe.
What would you say to any Pro thinking about taking a trip?
AW: Just give us a call… I promise you that once you do one of these trips, you’ll wonder why you waited so long!