PGAs of Europe

“…Everybody has talent, but ability takes hard work…”

Dear Readers – welcome to the latest issue of International Golf Pro News, this time focused around the hugely broad subject of ‘business’.

Whether you are a PGA Professional working at a golf facility or an individual working within a PGA, we are all very lucky to say we work in the ‘golf business’. But with such a broad term it is easy to forget some of the key fundamentals that we are all involved with in some way – it might not be directly, but an understanding of how a business functions, grows and prospers is essential to maximise your value.

It is also possible to forget these basics after being involved with something for a long time or in one specific area of the business – time to reflect on all areas of your business and as always applying steps to improve them all through passion and hard work is the key to success. As the quote above from Basketball legend (and avid golfer) Michael Jordan says “Everybody has talent, but ability takes hard work”.

This issue of IGPN aims to provide a snapshot of articles across a variety of subjects that are important for people working in and/or running a business. You could even use it as a type of checklist to see how much you know about areas such as finance, human resources, commerciality, and marketing in your business.

None of us can offer the ultimate piece of advice for a business to make it succeed, but there are key things that you can get in place to give it the best chance of succeeding, all of which can be taken and moulded to fit your business.

It is especially important in our context of PGAs and businesses that their PGA Professionals operate in, when very often people wear many hats in an organisation. General Secretary, Membership Coordinator, and Head of Training – or Coach, General Manager, and Operations Manager.

Our hope is that this IGPN, along with a huge repository of information on the A.S.K. section of our website, can help you to create the most productive or profitable business possible. Managing your business effectively, keeping a track of its progress both financially and operationally, boosting productivity and efficiency, making it more attractive to sponsors/investors, and – something that I definitely feel is central to success – knowing how to build a great team of people around you to operate the business are all massively important.

Enjoy the issue and as always feel free to get in touch with Editor Aston Ward (aw@pgae.com) if you have feedback, ideas or would like to contribute to IGPN and A.S.K.

This article originally featured in International Golf Pro News. Visit the IGPN Page to find out more and subscribe for free.